| Project/Area Number |
21K01737
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Review Section |
Basic Section 07080:Business administration-related
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| Research Institution | Ritsumeikan Asia Pacific University |
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Principal Investigator |
バイセ・ゼー マリアン 立命館アジア太平洋大学, 国際経営学部, 教授 (50648615)
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| Project Period (FY) |
2021-04-01 – 2025-03-31
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| Project Status |
Granted (Fiscal Year 2023)
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| Budget Amount *help |
¥3,120,000 (Direct Cost: ¥2,400,000、Indirect Cost: ¥720,000)
Fiscal Year 2023: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2022: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2021: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
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| Keywords | Discrete Choice Model / Experiment / International Takeover / Foreign Corporate Owner / Rebranding / Outsourcing / Takeover / Foreign ownership / Country of origin effect / Foreign outsourcing / Merger & Acquisition / Country of Origin Effect / Foreign Ownership / Country of Origin effect |
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| Outline of Research at the Start |
The study quantifies how public attitudes towards familiar Japanese companies change after being sold to a Chinese company, relocating manufacturing, and adopting a new brand name. The data collection approach for the statistical assessment of public attitudes is a survey that collects data via a set of discrete choice questions, known as a Discrete Choice Analysis. A mixed multinominal logit regression serves to estimate the attitude for each attribute as well as interaction effects and the willingness-to-pay for each attribute.
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| Outline of Annual Research Achievements |
In AY2023 the research project was seriously delayed. There was little progress. because the data collection which was planned for this year could not go ahead. The partner organization for the data collection could not be engaged for the project. This is now being planned for AY2024. A new partner for data collection was found and contacted and preparations for the data collection in AY2024 have been made.
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| Current Status of Research Progress |
Current Status of Research Progress
4: Progress in research has been delayed.
Reason
The data collection was not conducted because the partner organization that was planned to collect the data could not be engaged. The partner could not fulfill the requirements for the discrete choice model. A new partner has been found and preparations are being made to collect the data in AY2024.
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| Strategy for Future Research Activity |
The data collection and data analysis will be conducted in August and September of 2024. The data analysis will commence immediately after the collection is completed and finalized in December. The research paper will be written in The Jan-March period and a draft will be submitted to the Journal of International Business Studies in March.
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