| Project/Area Number |
21K12460
|
|---|
| Research Category |
Grant-in-Aid for Scientific Research (C)
|
| Allocation Type | Multi-year Fund |
|---|
| Section | 一般 |
|---|
| Review Section |
Basic Section 80020:Tourism studies-related
|
|---|
| Research Institution | Tokyo International University |
|---|
Principal Investigator |
|
|---|
| Project Period (FY) |
2021-04-01 – 2024-03-31
|
| Project Status |
Completed (Fiscal Year 2023)
|
| Budget Amount *help |
¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2023: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2022: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2021: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
|
|---|
| Keywords | service innovation / bricolage / entrepreneurship / dynamic capabilities / core competencies / risk management / service firms / hospitality / Tourism and Hospitality / SME / Japan / Entrepreneurship / Bricolage / Crisis / Crisis Management / Hospitality / Covid-19 |
|---|
| Outline of Research at the Start |
1. Literature and background review 2. Concept development 3. Data collection: conducing some interview in three countries 4. Qualitative data analysis 5. Literature review and hypothesis development 6. Quantitative data analysis 7. Writing up 8. Presenting in various conferences 9. Submitting to a journal
|
| Outline of Final Research Achievements |
The vital role of entrepreneurial orientation and bricolage in creating sustained competitive advantage in retail and consumer service firms is increasingly acknowledged in modern markets. Using data from 246 retail and consumer service firms (R&CSFs) in Japan, this paper develops and empirically tests a framework delineating how entrepreneurial-oriented R&CSFs strategically combine existing resources while managing risks to differentiate their service portfolios to be competitive. The findings reveal that entrepreneurial orientation and bricolage influence differentiation advantage and risk management, which, in turn, is associated with creating a sustained competitive advantage (SCA). This research adds novel insights to the dynamic capabilities view and retail and service marketing literature by identifying entrepreneurial orientation, bricolage, and risk management as dynamic capabilities, which allows R&CSFs to create service innovations in resource-constrained environments.
|
| Academic Significance and Societal Importance of the Research Achievements |
This paper adds to the dynamic capabilities view by examining the concepts of EB, EO, and RM through the lens of dynamic capability. It also contributes to retail and service marketing literature by proposing the potential of the strategic combination of EO and EB in achieving SCA in R&CSFs.
|
