| Project/Area Number |
21K17983
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| Research Category |
Grant-in-Aid for Early-Career Scientists
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| Allocation Type | Multi-year Fund |
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| Review Section |
Basic Section 80020:Tourism studies-related
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| Research Institution | Ritsumeikan Asia Pacific University |
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Principal Investigator |
YOUN SeungHo 立命館アジア太平洋大学, サステイナビリティ観光学部, 准教授 (80804757)
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| Project Period (FY) |
2021-04-01 – 2025-03-31
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| Project Status |
Granted (Fiscal Year 2023)
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| Budget Amount *help |
¥4,680,000 (Direct Cost: ¥3,600,000、Indirect Cost: ¥1,080,000)
Fiscal Year 2024: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2023: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2022: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2021: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
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| Keywords | Community-Based Tourism / Identity motivations / Identity construction / A sense of identity / Local community / community-based tourism / Identity resilience / Community Based Tourism / Social identity / Identity component / identity construction / tourism / sense of identity |
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| Outline of Research at the Start |
This psychology-driven research is an investigation into how CBT and a sense of community identity are interrelated. CBT is a new tourism planned and implemented by host communities, and delivers wider benefits to the community. This research develops an empirically supported and theoretically sound understanding of the psychological process through which local citizens build their sense of identity via CBT. By comparing two different cultural contexts facing the social problems, the research will deepen the understanding of the role of CBT in the sustainability of a local community.
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| Outline of Annual Research Achievements |
Data collection and field study: In order to achieve the main research objectives, quantitative data was collected from local community members engaged with community-based tourism in Japan and South Korea. The data was collected by offline and online questionnaires, and the data obtained by the questionnaire was statistically analysed using statistical analysis software. The local residents’ motivation for participating in community-based tourism, the levels of engagement, the contents operated, and the characteristics of the residents were examined. The research findings indicate that engagement in community-based tourism triggers various aspects of identity-related motivations, as the research hypothesized. In addition to the questionnaire, the researcher interviewed academics and practitioners from academia, research institutions and local Destination Marketing Organizations to understand the practice of community-based tourism and the issues that emerged during the initiatives. The researcher conducted a field study in Ansung, Hongchun, and Busan in South Korea.
International conference presentation:The research findings based on the questionnaire conducted in AY2023 were actively disseminated by presenting at prestigious international conferences. These include ‘SURREY 2023 CONFERENCE: Bringing Hospitality, Tourism, Transport and Events Back for Good, University of Surrey, United Kingdom (5-7 July 2023) and Asia Pacific Conference 2023: Shaping a New World from Asia Pacific, University of Ristumeikan Asia Pacific University, Japan (2-3 December 2023).
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| Current Status of Research Progress |
Current Status of Research Progress
3: Progress in research has been slightly delayed.
Reason
Data collection from the questionnaire could not be accomplished as planned due to unexpected challenges. One of the challenges was the time taken to approach residents who engaged in community-based tourism in Japan and South Korea. This lack of resources, especially in quantitative data, impeded the research progress in AY2023. Additionally, there were insufficient resources for collecting secondary data. It may have included difficulty accessing relevant literature, databases, or datasets necessary for conducting thorough literature reviews or data analysis.
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| Strategy for Future Research Activity |
A comprehensive survey will be conducted in Japan and South Korea using companies specialising in data collection. The researcher will use various data mining methods to gather information. The researcher will also reach out to local residents who participated in the previous survey for interviews. The research findings will be presented at an international conference in Japan and South Korea. Furthermore, the researcher aims to publish two research articles centred on the theme of community-based tourism.
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