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Experiment and Modeling of Consumer Behavior Analysis by Using Shopping Path Data

Research Project

Project/Area Number 22243033
Research Category

Grant-in-Aid for Scientific Research (A)

Allocation TypeSingle-year Grants
Section一般
Research Field Business administration
Research InstitutionKansai University

Principal Investigator

YADA Katsutoshi  関西大学, 商学部, 教授 (00298811)

Co-Investigator(Kenkyū-buntansha) KAWAKAMI Tomoko  関西大学, 商学部, 教授 (10330169)
NAKAHARA Takanobu  専修大学, 商学部, 講師 (60553089)
Co-Investigator(Renkei-kenkyūsha) ICHIKAWA Kouhei  奈良先端科学技術大学院大学, 情報科学研究科, 准教授 (90511676)
NISHIOKA Kenichi  関西大学, 商学部, 准教授 (40553897)
TAKAI Keiji  関西大学, 商学部, 准教授 (20572019)
Project Period (FY) 2010-04-01 – 2015-03-31
Project Status Completed (Fiscal Year 2014)
Budget Amount *help
¥32,500,000 (Direct Cost: ¥25,000,000、Indirect Cost: ¥7,500,000)
Fiscal Year 2014: ¥6,500,000 (Direct Cost: ¥5,000,000、Indirect Cost: ¥1,500,000)
Fiscal Year 2013: ¥7,540,000 (Direct Cost: ¥5,800,000、Indirect Cost: ¥1,740,000)
Fiscal Year 2012: ¥7,670,000 (Direct Cost: ¥5,900,000、Indirect Cost: ¥1,770,000)
Fiscal Year 2011: ¥5,200,000 (Direct Cost: ¥4,000,000、Indirect Cost: ¥1,200,000)
Fiscal Year 2010: ¥5,590,000 (Direct Cost: ¥4,300,000、Indirect Cost: ¥1,290,000)
Keywords経営学 / 経営情報 / データマイニング
Outline of Final Research Achievements

The purpose of this research is to provide a model of consumer behavior which presents the relationship between consumer's in-store movement and purchasing behavior. We integrate customer's purchase history data with shopping path data which is consumer's in-store movement data in a retailer and then present various theoretical models such as customer's behavior model based on a string analysis, a time-series model of customer's movement and so on. Actually we implemented some marketing promotions in the real retailer based on our findings and achieved good sales performance. In conclusion we present a comprehensive framework of shopping path research based on these findings. We show significant implications for retail business and some theoretical contributions in marketing.

Report

(6 results)
  • 2014 Annual Research Report   Final Research Report ( PDF )
  • 2013 Annual Research Report
  • 2012 Annual Research Report
  • 2011 Annual Research Report
  • 2010 Annual Research Report
  • Research Products

    (51 results)

All 2015 2014 2013 2012 2011 2010 Other

All Journal Article (23 results) (of which Peer Reviewed: 22 results,  Open Access: 1 results) Presentation (27 results) (of which Invited: 5 results) Book (1 results)

  • [Journal Article] グラフ研磨手法を用いた顧客の店舗選択モデルの構築2015

    • Author(s)
      中原孝信, 羽室行信, 宇野毅明
    • Journal Title

      オペレーションズ・リサーチ

      Volume: Vol.60, No.2 Pages: 89-95

    • NAID

      110009909623

    • Related Report
      2014 Annual Research Report
  • [Journal Article] The Influence of Sales Areas and Bargain Sales on Customer Behavior in a Grocery Store2014

    • Author(s)
      N. Sano, K. Yada
    • Journal Title

      Neural Computing and Applications

      Volume: 26 Issue: 2 Pages: 355-361

    • DOI

      10.1007/s00521-014-1619-8

    • Related Report
      2014 Annual Research Report
    • Peer Reviewed / Open Access
  • [Journal Article] Category Evaluation Method for Business Intelligence Using a Hierarchical Bayes Model2014

    • Author(s)
      N. Sano, K. Yada, T. Suzuki
    • Journal Title

      Proceedings of 13th IEEE International Conference on Cognitive Informatics & Cognitive Computing

      Volume: なし Pages: 400-407

    • Related Report
      2014 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Evaluation of Price Elasticity and Brand Loyalty in Milk Products2014

    • Author(s)
      N. Sano, S. Tamura, K. Yada, T. Suzuki
    • Journal Title

      Proceedings of 18th International Conference on Knowledge-Based and Intelligent Information & Engineering Systems 2014

      Volume: なし Pages: 1482-1487

    • Related Report
      2014 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Consumer purchasing behavior extraction using statistical learning theory2014

    • Author(s)
      Y. Zuo, A.B.M. Shawkat Ali, K. Yada
    • Journal Title

      Proceedings of 18th International Conference on Knowledge-Based and Intelligent Information & Engineering Systems 2014

      Volume: なし Pages: 1464-1473

    • Related Report
      2014 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Using Bayesian Network for Purchase Behavior Prediction from RFID Data2014

    • Author(s)
      Y. Zuo, K. Yada
    • Journal Title

      2014 IEEE International Conference on Systems, Man, and Cybernetics

      Volume: なし Pages: 2291-2296

    • Related Report
      2014 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Information Technology Tools in New Product Development: The Impact of Complementary Resources2014

    • Author(s)
      T. Kawakami, Gloria Barczak, Serdar S. Durmusoglu
    • Journal Title

      Journal of Product Innovation Management

      Volume: なし Issue: 4 Pages: 622-635

    • DOI

      10.1111/jpim.12244

    • Related Report
      2014 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Determining the Share of Product Categories on Discount Flyers Based on the Interaction Effect between Bargain Scale and Sales Area2013

    • Author(s)
      N. Sano, K. Yada
    • Journal Title

      Proc. Of 12th IEEE International Conference on Cognitive Informatics & Cognitive Computing

      Volume: なし Pages: 315-319

    • DOI

      10.1109/icci-cc.2013.6622260

    • Related Report
      2013 Annual Research Report
    • Peer Reviewed
  • [Journal Article] テレビ番組視聴時におけるTwitter投稿からのトピック検知2013

    • Author(s)
      中原孝信, 前川浩基, 羽室行信
    • Journal Title

      オペレーションズ・リサーチ

      Volume: 58 Pages: 442-448

    • Related Report
      2013 Annual Research Report
    • Peer Reviewed
  • [Journal Article] The Impact of Word-of-Mouth Sources on the Perceived Usefulness of an Innovation2013

    • Author(s)
      T. Kawakami, M. E. Parry
    • Journal Title

      Journal of Product Innovation Management

      Volume: 30 Issue: 6 Pages: 1112-1127

    • DOI

      10.1111/jpim.12049

    • Related Report
      2013 Annual Research Report
    • Peer Reviewed
  • [Journal Article] The Inuence of Sales Areas and Bargain Sales on Customer Behavior in the Grocery Store2012

    • Author(s)
      N. Sano, K. Yada
    • Journal Title

      Advances in Knowledge-Based and Intelligent Information and Engineering Systems

      Volume: 243 Pages: 2104-2113

    • Related Report
      2012 Annual Research Report
    • Peer Reviewed
  • [Journal Article] An Examination of the Impact of Neurophysiologic and Environmental Variables on Shopping Behavior of Customers in a Grocery Store in Japan2012

    • Author(s)
      M. Holod, K. Yada
    • Journal Title

      Advances in Knowledge-Based and Intelligent Information and Engineering Systems

      Volume: 243 Pages: 2099-2103

    • Related Report
      2012 Annual Research Report
    • Peer Reviewed
  • [Journal Article] A framework for Analysis of the Effect of Time on Shopping Behavior, Journal of Intelligent Information Systems.2012

    • Author(s)
      K. Takai, K. Yada
    • Journal Title

      Journal of Intelligent Information Systems

      Volume: Online First Issue: 1 Pages: 1-17

    • DOI

      10.1007/s10844-012-0223-6

    • Related Report
      2012 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Analyzing consumers’ shopping behavior using RFID data and pattern mining2012

    • Author(s)
      T. Nakahara, K. Yada
    • Journal Title

      Advances in Data Analysis and Classification

      Volume: 6 Issue: 4 Pages: 355-365

    • DOI

      10.1007/s11634-012-0117-z

    • Related Report
      2012 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Customer Behavior Modeling Using Radio Frequency Identification Data and the Hidden Markov Model2012

    • Author(s)
      N. Sano, K. Yada
    • Journal Title

      Proceedings of 2012 Service Research and Innovation Institution Global Conference

      Volume: なし Pages: 509-514

    • Related Report
      2012 Annual Research Report
    • Peer Reviewed
  • [Journal Article] String Analysis Technique for Shopping Path in a Supermarket2011

    • Author(s)
      K.Yada
    • Journal Title

      Journal of Intelligent Information Systems

      Volume: 36 Pages: 385-402

    • Related Report
      2011 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Transition Matrix Compression Algorithm for In-store Shopping Path Analysis2011

    • Author(s)
      X.Ding, K.Yada
    • Journal Title

      Proc.of SIAM International Workshop on Data Mining for Marketing

      Pages: 43-47

    • Related Report
      2011 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Application of DNA Sequence Alignment Algorithm to Classification of Shopping Paths through a SupermarketLarge-Scale Customized Models for Advertisers2011

    • Author(s)
      Kohei Ichikawa, Edward Ip, Katsutoshi Yada, Takashi Washio
    • Journal Title

      Proc.of SIAM International Workshop on Data Mining for Marketing

      Pages: 37-42

    • Related Report
      2011 Annual Research Report
    • Peer Reviewed
  • [Journal Article] A Framework for Shopping Path Research2011

    • Author(s)
      Katsutoshi Yada, Takashi Washio, Hiroshi Koga
    • Journal Title

      Proc.of SIAM International Workshop on Data Mining for Marketing

      Pages: 31-36

    • Related Report
      2011 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Analysis of the impact of media contact on the purchase process2011

    • Author(s)
      T.Nakahara, T.Kin, K.Yada
    • Journal Title

      Proc.of SIAM International Workshop on Data Mining for Marketing

      Pages: 48-61

    • Related Report
      2011 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Extraction of Customer Potential Value Using Unpurchased Items and In-store Movements2011

    • Author(s)
      T.Nakahara, T.Kin, K.Yada
    • Journal Title

      proceedings of KES 2011, Lecture Notes in Computer Science

      Pages: 295-303

    • Related Report
      2011 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 未購買アイテムを考慮した顧客潜在価値に関する研究2011

    • Author(s)
      中原孝信
    • Journal Title

      オペレーションズ・リサーチ

      Volume: Vol.56, No.2 Pages: 98-103

    • Related Report
      2010 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Extracting Promising Sequential Patterns from RFID Data Using the LCM Sequence2010

    • Author(s)
      T.Nakahara, T.Uno, K.Yada
    • Journal Title

      Proceedings of KES 2010, Knowledge-Based and Intelligent Information and Engineering Systems, Lecture Notes In Artificial Intelligence

      Volume: LNAI6278 Pages: 244-253

    • Related Report
      2010 Annual Research Report
    • Peer Reviewed
  • [Presentation] バースト検知手法を用いたレジの混雑状況の特定2015

    • Author(s)
      中原孝信, 矢田勝俊
    • Organizer
      日本オペレーションズ・リサーチ学会, 2015年春季研究発表会
    • Place of Presentation
      東京理科大学(東京都新宿区)
    • Year and Date
      2015-03-27
    • Related Report
      2014 Annual Research Report
  • [Presentation] 店舗選択モデルの構築と整数計画法による変数選択2015

    • Author(s)
      佐藤俊樹, 高野祐一, 中原孝信
    • Organizer
      情報処理学会第77回全国大会
    • Place of Presentation
      京都大学(京都府京都市)
    • Year and Date
      2015-03-18
    • Related Report
      2014 Annual Research Report
  • [Presentation] How Does Purchase of a Product Affect the Next Purchase?2015

    • Author(s)
      K. Yada
    • Organizer
      14th International Marketing Trends Program Conference
    • Place of Presentation
      ESCP Europe Campus Paris (Paris, France)
    • Year and Date
      2015-01-24
    • Related Report
      2014 Annual Research Report
  • [Presentation] ビジネスにおけるビッグデータの利活用 -流通小売業の現場から-2014

    • Author(s)
      矢田勝俊
    • Organizer
      CREST戦略的創造研究推進事業
    • Place of Presentation
      東京大学医科学研究所(東京都港区)
    • Year and Date
      2014-11-14
    • Related Report
      2014 Annual Research Report
  • [Presentation] Big Data and Marketing (Keynote speech)2014

    • Author(s)
      K. Yada
    • Organizer
      IEEE APWC on CSE 2014
    • Place of Presentation
      Plantation Island (Nadii, Fiji)
    • Year and Date
      2014-11-04
    • Related Report
      2014 Annual Research Report
  • [Presentation] Organizational Factors for Enhancing IT Tool Usage in New Product Development Phases: Top Management View2014

    • Author(s)
      T. Kawakami, Serdar S. Durmusoglu, Gloria Barczak
    • Organizer
      Product Development and Management Association 2014 Research Forum
    • Place of Presentation
      Grand Hyatt Denver (Denver, USA)
    • Year and Date
      2014-10-01
    • Related Report
      2014 Annual Research Report
  • [Presentation] Prediction Model Using Micro-clustering2014

    • Author(s)
      T. Nakahara, T. Uno, Y. Hamuro
    • Organizer
      Knowledge-Based and Intelligent Information & Engineering Systems 18th Annual Conference
    • Place of Presentation
      Pomeranian Science and Technology Park (Gdynia, Poland)
    • Year and Date
      2014-09-15
    • Related Report
      2014 Annual Research Report
  • [Presentation] Information and Communication Technology (ICT) Tools for Improving New Product Development, Adoption and Brand Loyalty2014

    • Author(s)
      T. Kawakami
    • Organizer
      American Marketing Science Special Panel Session
    • Place of Presentation
      Lima, Peru
    • Year and Date
      2014-08-07
    • Related Report
      2014 Annual Research Report
  • [Presentation] Value of Local Studies: How Can Asian Researchers Contribute to the Literature?2014

    • Author(s)
      T. Kawakami
    • Organizer
      日本商業学会全国研究大会、統一論題報告
    • Place of Presentation
      一橋大学(東京都国立市)
    • Year and Date
      2014-05-31
    • Related Report
      2014 Annual Research Report
    • Invited
  • [Presentation] 購買行動研究の最前線2014

    • Author(s)
      矢田勝俊
    • Organizer
      オギノFSP研究会
    • Place of Presentation
      ベルクラシック甲府(山梨県甲府市)
    • Year and Date
      2014-05-20
    • Related Report
      2014 Annual Research Report
  • [Presentation] マイクロクラスタリングを用いた概念化とモデルの構築2014

    • Author(s)
      中原孝信, 宇野毅明, 羽室行信
    • Organizer
      2014年度人工知能学会(第28回)
    • Place of Presentation
      ひめぎんホール(愛媛県松山市)
    • Year and Date
      2014-05-15
    • Related Report
      2014 Annual Research Report
  • [Presentation] Data Mining and Shopping Path2013

    • Author(s)
      K.Yada
    • Organizer
      2013 NY Chapter of IEEE, SMC Society
    • Place of Presentation
      Fordham University,(New York, USA)
    • Related Report
      2013 Annual Research Report
    • Invited
  • [Presentation] マイクロクラスタリングを用いた単語分類とトピック検知2013

    • Author(s)
      中原孝信, 宇野毅明, 羽室行信
    • Organizer
      アルゴリズム研究会
    • Place of Presentation
      花巻南温泉峡 渡り温泉さつき,(岩手県花巻市)
    • Related Report
      2013 Annual Research Report
  • [Presentation] Word of Mouth, Complementary Products and Adoption of Innovation with Indirect Network Externalities: The Case of E-Readers2013

    • Author(s)
      M. E. Parry, T. Kawakami
    • Organizer
      2013 International Product Development Management Conference
    • Place of Presentation
      Dauphine University,(Paris,France)
    • Related Report
      2013 Annual Research Report
    • Invited
  • [Presentation] ストリームデータマイニングが拓く研究フロンティア2011

    • Author(s)
      矢田勝俊、丁瀟君
    • Organizer
      日本情報経営学会第62回全国大会
    • Place of Presentation
      神戸大学六甲台第一キャンパス(兵庫県)
    • Year and Date
      2011-07-02
    • Related Report
      2011 Annual Research Report
  • [Presentation] Recommender System for Meal Menus Using a Potential Model2011

    • Author(s)
      T.Nakahara, H.Morita.Y Hamuro
    • Organizer
      The Eleventh IASTED International Conference on Artificial Intelligence and Applications
    • Place of Presentation
      Innsbruck, Austria
    • Year and Date
      2011-02-15
    • Related Report
      2010 Annual Research Report
  • [Presentation] 顧客動線研究の枠組み2011

    • Author(s)
      矢田勝俊・鷲尾隆・古賀広志
    • Organizer
      第91回知識ベースシステム研究会(SIG-KBS)
    • Place of Presentation
      大阪大学コンベンションセンター
    • Year and Date
      2011-01-27
    • Related Report
      2010 Annual Research Report
  • [Presentation] DNAシーケンスアラインメント手法を応用したスーパーマーケットにおける顧客動線分類に関する研究2011

    • Author(s)
      市川昊平・E.H.Ip・矢田勝俊・鷲尾隆
    • Organizer
      第91回知識ベースシステム研究会(SIG-KBS)
    • Place of Presentation
      大阪大学コンベンションセンター
    • Year and Date
      2011-01-27
    • Related Report
      2010 Annual Research Report
  • [Presentation] 買い物時間による顧客の分類と売場の訪問順序を考慮した購買モデルに関する研究2011

    • Author(s)
      中原孝信, 矢田勝俊
    • Organizer
      2011年度人工知能学会全国大会(第25回)
    • Place of Presentation
      アイーナいわて県民情報交流センター(岩手県)
    • Related Report
      2011 Annual Research Report
  • [Presentation] How Does a Customer Walk and Buy Goods in a Supermarket?2010

    • Author(s)
      K.Takai, K.Yada
    • Organizer
      The 2010 Joint Statistical Meetings (JSM 2010)
    • Place of Presentation
      Vancouver, Canada
    • Year and Date
      2010-08-05
    • Related Report
      2010 Annual Research Report
  • [Presentation] A Classification Method Using DNA Sequence Alignment Algorithms for Path Data in Supermarket2010

    • Author(s)
      K.Ichikawa, K.Yada, T.Washio
    • Organizer
      International Symposium on the Data Analysis Interface (GfKl2010)
    • Place of Presentation
      Karlsruhe, Germany
    • Year and Date
      2010-07-22
    • Related Report
      2010 Annual Research Report
  • [Presentation] Estimation of Exposure Time and Purchase Probability for Supermarket Categories from RFID data2010

    • Author(s)
      K.Takai, T.Washio, K.Yada, R.Kohli
    • Organizer
      International Symposium on the Data Analysis In terface
    • Place of Presentation
      Karlsruhe, Germany
    • Year and Date
      2010-07-22
    • Related Report
      2010 Annual Research Report
  • [Presentation] LCMシークエンスを用いた顧客動線データからの特徴抽出2010

    • Author(s)
      中原孝信・宇野毅明・矢田勝俊
    • Organizer
      2010年人工知能学会全国大会(第24回)JSAI2010
    • Place of Presentation
      長崎・ブリックホール
    • Year and Date
      2010-06-10
    • Related Report
      2010 Annual Research Report
  • [Presentation] Data Mining and Shopping Path Research

    • Author(s)
      K. Yada
    • Organizer
      Int. Workshop on Intelligent Data Management
    • Place of Presentation
      Kaohsiung, Taiwan
    • Related Report
      2012 Annual Research Report
    • Invited
  • [Presentation] Knowledge Discovery in Shopping Path Data

    • Author(s)
      K. Yada
    • Organizer
      The 36th Annual Conference of the German Classification Society
    • Place of Presentation
      Hildesheim, Germany
    • Related Report
      2012 Annual Research Report
    • Invited
  • [Presentation] オリンピック期間中のTwitter データによるセンチメント分析

    • Author(s)
      中原孝信
    • Organizer
      日本オペレーションズ・リサーチ学会, 2013年春季研究発表会
    • Place of Presentation
      東京大学、東京都
    • Related Report
      2012 Annual Research Report
  • [Presentation] センチメントと影響伝播モデルを用いた Twitter データの解析

    • Author(s)
      中原孝信
    • Organizer
      2012年度消費者行動ワ-クショップ
    • Place of Presentation
      南山大学、愛知県
    • Related Report
      2012 Annual Research Report
  • [Book] Data Mining for Service2014

    • Author(s)
      K.Yada
    • Total Pages
      291
    • Publisher
      Springer
    • Related Report
      2013 Annual Research Report

URL: 

Published: 2010-08-23   Modified: 2019-07-29  

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