Experiment and Modeling of Consumer Behavior Analysis by Using Shopping Path Data

• Project/Area Number: 22243033
• Research Category: Grant-in-Aid for Scientific Research (A)
• Allocation Type: Single-year Grants
• Section: 一般
• Research Field: Business administration
• Research Institution: Kansai University
• Principal Investigator: YADA Katsutoshi 関西大学, 商学部, 教授 (00298811)
• Co-Investigator(Kenkyū-buntansha): KAWAKAMI Tomoko 関西大学, 商学部, 教授 (10330169) ; NAKAHARA Takanobu 専修大学, 商学部, 講師 (60553089)
• Co-Investigator(Renkei-kenkyūsha): ICHIKAWA Kouhei 奈良先端科学技術大学院大学, 情報科学研究科, 准教授 (90511676) ; NISHIOKA Kenichi 関西大学, 商学部, 准教授 (40553897) ; TAKAI Keiji 関西大学, 商学部, 准教授 (20572019)
• Project Period (FY): 2010-04-01 – 2015-03-31
• Project Status: Completed (Fiscal Year 2014)
• Budget Amount: ¥32,500,000 (Direct Cost: ¥25,000,000、Indirect Cost: ¥7,500,000); Fiscal Year 2014: ¥6,500,000 (Direct Cost: ¥5,000,000、Indirect Cost: ¥1,500,000); Fiscal Year 2013: ¥7,540,000 (Direct Cost: ¥5,800,000、Indirect Cost: ¥1,740,000); Fiscal Year 2012: ¥7,670,000 (Direct Cost: ¥5,900,000、Indirect Cost: ¥1,770,000); Fiscal Year 2011: ¥5,200,000 (Direct Cost: ¥4,000,000、Indirect Cost: ¥1,200,000); Fiscal Year 2010: ¥5,590,000 (Direct Cost: ¥4,300,000、Indirect Cost: ¥1,290,000)
• Keywords: 経営学 / 経営情報 / データマイニング

Outline of Final Research Achievements

The purpose of this research is to provide a model of consumer behavior which presents the relationship between consumer's in-store movement and purchasing behavior. We integrate customer's purchase history data with shopping path data which is consumer's in-store movement data in a retailer and then present various theoretical models such as customer's behavior model based on a string analysis, a time-series model of customer's movement and so on. Actually we implemented some marketing promotions in the real retailer based on our findings and achieved good sales performance. In conclusion we present a comprehensive framework of shopping path research based on these findings. We show significant implications for retail business and some theoretical contributions in marketing.

Research Products

• [Journal Article] グラフ研磨手法を用いた顧客の店舗選択モデルの構築 (2015)
  • Author(s): 中原孝信, 羽室行信, 宇野毅明
  • Journal Title: オペレーションズ・リサーチ Volume: Vol.60, No.2 Pages: 89-95
  • NAID: 110009909623
• [Journal Article] The Influence of Sales Areas and Bargain Sales on Customer Behavior in a Grocery Store (2014)
  • Author(s): N. Sano, K. Yada
  • Journal Title: Neural Computing and Applications Volume: 26 Issue: 2 Pages: 355-361
  • DOI: 10.1007/s00521-014-1619-8
  • Peer Reviewed / Open Access
• [Journal Article] Category Evaluation Method for Business Intelligence Using a Hierarchical Bayes Model (2014)
  • Author(s): N. Sano, K. Yada, T. Suzuki
  • Journal Title: Proceedings of 13th IEEE International Conference on Cognitive Informatics & Cognitive Computing Volume: なし Pages: 400-407
  • Peer Reviewed
• [Journal Article] Evaluation of Price Elasticity and Brand Loyalty in Milk Products (2014)
  • Author(s): N. Sano, S. Tamura, K. Yada, T. Suzuki
  • Journal Title: Proceedings of 18th International Conference on Knowledge-Based and Intelligent Information & Engineering Systems 2014 Volume: なし Pages: 1482-1487
  • Peer Reviewed
• [Journal Article] Consumer purchasing behavior extraction using statistical learning theory (2014)
  • Author(s): Y. Zuo, A.B.M. Shawkat Ali, K. Yada
  • Journal Title: Proceedings of 18th International Conference on Knowledge-Based and Intelligent Information & Engineering Systems 2014 Volume: なし Pages: 1464-1473
  • Peer Reviewed
• [Journal Article] Using Bayesian Network for Purchase Behavior Prediction from RFID Data (2014)
  • Author(s): Y. Zuo, K. Yada
  • Journal Title: 2014 IEEE International Conference on Systems, Man, and Cybernetics Volume: なし Pages: 2291-2296
  • Peer Reviewed
• [Journal Article] Information Technology Tools in New Product Development: The Impact of Complementary Resources (2014)
  • Author(s): T. Kawakami, Gloria Barczak, Serdar S. Durmusoglu
  • Journal Title: Journal of Product Innovation Management Volume: なし Issue: 4 Pages: 622-635
  • DOI: 10.1111/jpim.12244
  • Peer Reviewed
• [Journal Article] Determining the Share of Product Categories on Discount Flyers Based on the Interaction Effect between Bargain Scale and Sales Area (2013)
  • Author(s): N. Sano, K. Yada
  • Journal Title: Proc. Of 12th IEEE International Conference on Cognitive Informatics & Cognitive Computing Volume: なし Pages: 315-319
  • DOI: 10.1109/icci-cc.2013.6622260
  • Peer Reviewed
• [Journal Article] テレビ番組視聴時におけるTwitter投稿からのトピック検知 (2013)
  • Author(s): 中原孝信, 前川浩基, 羽室行信
  • Journal Title: オペレーションズ・リサーチ Volume: 58 Pages: 442-448
  • Peer Reviewed
• [Journal Article] The Impact of Word-of-Mouth Sources on the Perceived Usefulness of an Innovation (2013)
  • Author(s): T. Kawakami, M. E. Parry
  • Journal Title: Journal of Product Innovation Management Volume: 30 Issue: 6 Pages: 1112-1127
  • DOI: 10.1111/jpim.12049
  • Peer Reviewed
• [Journal Article] The Inuence of Sales Areas and Bargain Sales on Customer Behavior in the Grocery Store (2012)
  • Author(s): N. Sano, K. Yada
  • Journal Title: Advances in Knowledge-Based and Intelligent Information and Engineering Systems Volume: 243 Pages: 2104-2113
  • Peer Reviewed
• [Journal Article] An Examination of the Impact of Neurophysiologic and Environmental Variables on Shopping Behavior of Customers in a Grocery Store in Japan (2012)
  • Author(s): M. Holod, K. Yada
  • Journal Title: Advances in Knowledge-Based and Intelligent Information and Engineering Systems Volume: 243 Pages: 2099-2103
  • Peer Reviewed
• [Journal Article] A framework for Analysis of the Effect of Time on Shopping Behavior, Journal of Intelligent Information Systems. (2012)
  • Author(s): K. Takai, K. Yada
  • Journal Title: Journal of Intelligent Information Systems Volume: Online First Issue: 1 Pages: 1-17
  • DOI: 10.1007/s10844-012-0223-6
  • Peer Reviewed
• [Journal Article] Analyzing consumers’ shopping behavior using RFID data and pattern mining (2012)
  • Author(s): T. Nakahara, K. Yada
  • Journal Title: Advances in Data Analysis and Classification Volume: 6 Issue: 4 Pages: 355-365
  • DOI: 10.1007/s11634-012-0117-z
  • Peer Reviewed
• [Journal Article] Customer Behavior Modeling Using Radio Frequency Identification Data and the Hidden Markov Model (2012)
  • Author(s): N. Sano, K. Yada
  • Journal Title: Proceedings of 2012 Service Research and Innovation Institution Global Conference Volume: なし Pages: 509-514
  • Peer Reviewed
• [Journal Article] String Analysis Technique for Shopping Path in a Supermarket (2011)
  • Author(s): K.Yada
  • Journal Title: Journal of Intelligent Information Systems Volume: 36 Pages: 385-402
  • Peer Reviewed
• [Journal Article] Transition Matrix Compression Algorithm for In-store Shopping Path Analysis (2011)
  • Author(s): X.Ding, K.Yada
  • Journal Title: Proc.of SIAM International Workshop on Data Mining for Marketing Pages: 43-47
  • Peer Reviewed
• [Journal Article] Application of DNA Sequence Alignment Algorithm to Classification of Shopping Paths through a SupermarketLarge-Scale Customized Models for Advertisers (2011)
  • Author(s): Kohei Ichikawa, Edward Ip, Katsutoshi Yada, Takashi Washio
  • Journal Title: Proc.of SIAM International Workshop on Data Mining for Marketing Pages: 37-42
  • Peer Reviewed
• [Journal Article] A Framework for Shopping Path Research (2011)
  • Author(s): Katsutoshi Yada, Takashi Washio, Hiroshi Koga
  • Journal Title: Proc.of SIAM International Workshop on Data Mining for Marketing Pages: 31-36
  • Peer Reviewed
• [Journal Article] Analysis of the impact of media contact on the purchase process (2011)
  • Author(s): T.Nakahara, T.Kin, K.Yada
  • Journal Title: Proc.of SIAM International Workshop on Data Mining for Marketing Pages: 48-61
  • Peer Reviewed
• [Journal Article] Extraction of Customer Potential Value Using Unpurchased Items and In-store Movements (2011)
  • Author(s): T.Nakahara, T.Kin, K.Yada
  • Journal Title: proceedings of KES 2011, Lecture Notes in Computer Science Pages: 295-303
  • Peer Reviewed
• [Journal Article] 未購買アイテムを考慮した顧客潜在価値に関する研究 (2011)
  • Author(s): 中原孝信
  • Journal Title: オペレーションズ・リサーチ Volume: Vol.56, No.2 Pages: 98-103
  • Peer Reviewed
• [Journal Article] Extracting Promising Sequential Patterns from RFID Data Using the LCM Sequence (2010)
  • Author(s): T.Nakahara, T.Uno, K.Yada
  • Journal Title: Proceedings of KES 2010, Knowledge-Based and Intelligent Information and Engineering Systems, Lecture Notes In Artificial Intelligence Volume: LNAI6278 Pages: 244-253
  • Peer Reviewed
• [Presentation] バースト検知手法を用いたレジの混雑状況の特定 (2015)
  • Author(s): 中原孝信, 矢田勝俊
  • Organizer: 日本オペレーションズ・リサーチ学会, 2015年春季研究発表会
  • Place of Presentation: 東京理科大学（東京都新宿区）
  • Year and Date: 2015-03-27
• [Presentation] 店舗選択モデルの構築と整数計画法による変数選択 (2015)
  • Author(s): 佐藤俊樹, 高野祐一, 中原孝信
  • Organizer: 情報処理学会第77回全国大会
  • Place of Presentation: 京都大学（京都府京都市）
  • Year and Date: 2015-03-18
• [Presentation] How Does Purchase of a Product Affect the Next Purchase? (2015)
  • Author(s): K. Yada
  • Organizer: 14th International Marketing Trends Program Conference
  • Place of Presentation: ESCP Europe Campus Paris (Paris, France)
  • Year and Date: 2015-01-24
• [Presentation] ビジネスにおけるビッグデータの利活用 －流通小売業の現場から－ (2014)
  • Author(s): 矢田勝俊
  • Organizer: CREST戦略的創造研究推進事業
  • Place of Presentation: 東京大学医科学研究所（東京都港区）
  • Year and Date: 2014-11-14
• [Presentation] Big Data and Marketing (Keynote speech) (2014)
  • Author(s): K. Yada
  • Organizer: IEEE APWC on CSE 2014
  • Place of Presentation: Plantation Island (Nadii, Fiji)
  • Year and Date: 2014-11-04
• [Presentation] Organizational Factors for Enhancing IT Tool Usage in New Product Development Phases: Top Management View (2014)
  • Author(s): T. Kawakami, Serdar S. Durmusoglu, Gloria Barczak
  • Organizer: Product Development and Management Association 2014 Research Forum
  • Place of Presentation: Grand Hyatt Denver (Denver, USA)
  • Year and Date: 2014-10-01
• [Presentation] Prediction Model Using Micro-clustering (2014)
  • Author(s): T. Nakahara, T. Uno, Y. Hamuro
  • Organizer: Knowledge-Based and Intelligent Information & Engineering Systems 18th Annual Conference
  • Place of Presentation: Pomeranian Science and Technology Park (Gdynia, Poland)
  • Year and Date: 2014-09-15
• [Presentation] Information and Communication Technology (ICT) Tools for Improving New Product Development, Adoption and Brand Loyalty (2014)
  • Author(s): T. Kawakami
  • Organizer: American Marketing Science Special Panel Session
  • Place of Presentation: Lima, Peru
  • Year and Date: 2014-08-07
• [Presentation] Value of Local Studies: How Can Asian Researchers Contribute to the Literature? (2014)
  • Author(s): T. Kawakami
  • Organizer: 日本商業学会全国研究大会、統一論題報告
  • Place of Presentation: 一橋大学（東京都国立市）
  • Year and Date: 2014-05-31
  • Invited
• [Presentation] 購買行動研究の最前線 (2014)
  • Author(s): 矢田勝俊
  • Organizer: オギノＦＳＰ研究会
  • Place of Presentation: ベルクラシック甲府（山梨県甲府市）
  • Year and Date: 2014-05-20
• [Presentation] マイクロクラスタリングを用いた概念化とモデルの構築 (2014)
  • Author(s): 中原孝信, 宇野毅明, 羽室行信
  • Organizer: 2014年度人工知能学会（第28回）
  • Place of Presentation: ひめぎんホール（愛媛県松山市）
  • Year and Date: 2014-05-15
• [Presentation] Data Mining and Shopping Path (2013)
  • Author(s): K.Yada
  • Organizer: 2013 NY Chapter of IEEE, SMC Society
  • Place of Presentation: Fordham University,(New York, USA)
  • Invited
• [Presentation] マイクロクラスタリングを用いた単語分類とトピック検知 (2013)
  • Author(s): 中原孝信, 宇野毅明, 羽室行信
  • Organizer: アルゴリズム研究会
  • Place of Presentation: 花巻南温泉峡 渡り温泉さつき,(岩手県花巻市）
• [Presentation] Word of Mouth, Complementary Products and Adoption of Innovation with Indirect Network Externalities: The Case of E-Readers (2013)
  • Author(s): M. E. Parry, T. Kawakami
  • Organizer: 2013 International Product Development Management Conference
  • Place of Presentation: Dauphine University,（Paris,France）
  • Invited
• [Presentation] ストリームデータマイニングが拓く研究フロンティア (2011)
  • Author(s): 矢田勝俊、丁瀟君
  • Organizer: 日本情報経営学会第62回全国大会
  • Place of Presentation: 神戸大学六甲台第一キャンパス(兵庫県)
  • Year and Date: 2011-07-02
• [Presentation] Recommender System for Meal Menus Using a Potential Model (2011)
  • Author(s): T.Nakahara, H.Morita.Y Hamuro
  • Organizer: The Eleventh IASTED International Conference on Artificial Intelligence and Applications
  • Place of Presentation: Innsbruck, Austria
  • Year and Date: 2011-02-15
• [Presentation] 顧客動線研究の枠組み (2011)
  • Author(s): 矢田勝俊・鷲尾隆・古賀広志
  • Organizer: 第91回知識ベースシステム研究会(SIG-KBS)
  • Place of Presentation: 大阪大学コンベンションセンター
  • Year and Date: 2011-01-27
• [Presentation] DNAシーケンスアラインメント手法を応用したスーパーマーケットにおける顧客動線分類に関する研究 (2011)
  • Author(s): 市川昊平・E.H.Ip・矢田勝俊・鷲尾隆
  • Organizer: 第91回知識ベースシステム研究会(SIG-KBS)
  • Place of Presentation: 大阪大学コンベンションセンター
  • Year and Date: 2011-01-27
• [Presentation] 買い物時間による顧客の分類と売場の訪問順序を考慮した購買モデルに関する研究 (2011)
  • Author(s): 中原孝信, 矢田勝俊
  • Organizer: 2011年度人工知能学会全国大会(第25回)
  • Place of Presentation: アイーナいわて県民情報交流センター(岩手県)
• [Presentation] How Does a Customer Walk and Buy Goods in a Supermarket? (2010)
  • Author(s): K.Takai, K.Yada
  • Organizer: The 2010 Joint Statistical Meetings (JSM 2010)
  • Place of Presentation: Vancouver, Canada
  • Year and Date: 2010-08-05
• [Presentation] A Classification Method Using DNA Sequence Alignment Algorithms for Path Data in Supermarket (2010)
  • Author(s): K.Ichikawa, K.Yada, T.Washio
  • Organizer: International Symposium on the Data Analysis Interface (GfKl2010)
  • Place of Presentation: Karlsruhe, Germany
  • Year and Date: 2010-07-22
• [Presentation] Estimation of Exposure Time and Purchase Probability for Supermarket Categories from RFID data (2010)
  • Author(s): K.Takai, T.Washio, K.Yada, R.Kohli
  • Organizer: International Symposium on the Data Analysis In terface
  • Place of Presentation: Karlsruhe, Germany
  • Year and Date: 2010-07-22
• [Presentation] LCMシークエンスを用いた顧客動線データからの特徴抽出 (2010)
  • Author(s): 中原孝信・宇野毅明・矢田勝俊
  • Organizer: 2010年人工知能学会全国大会(第24回)JSAI2010
  • Place of Presentation: 長崎・ブリックホール
  • Year and Date: 2010-06-10
• [Presentation] Data Mining and Shopping Path Research
  • Author(s): K. Yada
  • Organizer: Int. Workshop on Intelligent Data Management
  • Place of Presentation: Kaohsiung, Taiwan
  • Invited
• [Presentation] Knowledge Discovery in Shopping Path Data
  • Author(s): K. Yada
  • Organizer: The 36th Annual Conference of the German Classification Society
  • Place of Presentation: Hildesheim, Germany
  • Invited
• [Presentation] オリンピック期間中のTwitter データによるセンチメント分析
  • Author(s): 中原孝信
  • Organizer: 日本オペレーションズ・リサーチ学会, 2013年春季研究発表会
  • Place of Presentation: 東京大学、東京都
• [Presentation] センチメントと影響伝播モデルを用いた Twitter データの解析
  • Author(s): 中原孝信
  • Organizer: 2012年度消費者行動ワ－クショップ
  • Place of Presentation: 南山大学、愛知県
• [Book] Data Mining for Service (2014)
  • Author(s): K.Yada
  • Total Pages: 291
  • Publisher: Springer