| Budget Amount *help |
¥14,820,000 (Direct Cost: ¥11,400,000、Indirect Cost: ¥3,420,000)
Fiscal Year 2014: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2013: ¥8,190,000 (Direct Cost: ¥6,300,000、Indirect Cost: ¥1,890,000)
Fiscal Year 2012: ¥2,860,000 (Direct Cost: ¥2,200,000、Indirect Cost: ¥660,000)
Fiscal Year 2011: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2010: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
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| Outline of Final Research Achievements |
To pursue the research purposes, several empirical surveys were conducted in foreign countries and Japan, and text messages on Twitter were corrected to measure Japan and other Asian countries' image. With regard to Taiwan and Korea survey results, use of Japanese media is significantly associated with Japanese images except for anime. Users of Japanese media are more likely to hold "warm" image for Japan. Additionally, one of surprising results is that preference for Japanese food is significantly associated with good Japanese images, both "warm" and "competent" images. However, the relationship between preference for Japanese food and Japanese images needs further study in the future.
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