An Empirical Study of Corporate Communication Activities of JapaneseCompanies in Changing Business Environment

• Project/Area Number: 22330107
• Research Category: Grant-in-Aid for Scientific Research (B)
• Allocation Type: Single-year Grants
• Section: 一般
• Research Field: Business administration
• Research Institution: Hokkaido University
• Principal Investigator: MIYABE Junichiro 北海道大学, 大学院・メディア・コミュニケーション研究院, 教授 (60374641)
• Co-Investigator(Kenkyū-buntansha): WATANABE Kohei 北海道大学, 大学院・メディア・コミュニケーション研究院, 教授 (50333638) ; ITO Naoya (KITAMI Koichi / YUKAWA Kazuo) 北海道大学, 大学院・メディア・コミュニケーション研究院, 教授 (60261228) ; 遊川 和郎 北海道大学, 大学院・メディア・コミュニケーション研究院, 教授 (40312409) ; 北見 幸一 北海道大学, 大学院・メディア・コミュニケーション研究院, 准教授 (90455626)
• Project Period (FY): 2010 – 2012
• Project Status: Completed (Fiscal Year 2012)
• Budget Amount: ¥10,790,000 (Direct Cost: ¥8,300,000、Indirect Cost: ¥2,490,000); Fiscal Year 2012: ¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000); Fiscal Year 2011: ¥3,380,000 (Direct Cost: ¥2,600,000、Indirect Cost: ¥780,000); Fiscal Year 2010: ¥3,640,000 (Direct Cost: ¥2,800,000、Indirect Cost: ¥840,000)
• Keywords: 広報戦略 / 広報機能 / 組織コミュニケーション / 経営戦略 / グローバル・コミュニケーション

Research Abstract

This research focused on the changes in the aspect of corporate communication of Japanese companies which were induced by the East Japan Great Earthquake. We focused on communication activities of Japanese companies and the changes in communication environment, especially individual social media usage. Our empirical analysis revealed that the content and stylistic characters of corporate message have changed significantly after the quake.

Research Products

• [Journal Article] 震災後の観光復興-東アジア消費者の変化と消費者マーケティング- (2012)
  • Author(s): 伊藤直哉
  • Journal Title: 情報処理 Volume: Vol.53, No.11, 572号 Pages: 1165-1171
  • Peer Reviewed
• [Journal Article] Mainland Chinese People's Risk Perceptions and Impressions of Japan in the Great East Japan Earthquake (2012)
  • Author(s): LI Yiwei1 and ITO Naoya
  • Journal Title: in Proceedings of ISCRAM ASIA 2012 Conference on Information Systems for Crisis Response and Management Pages: 486-491
  • Peer Reviewed
• [Journal Article] 中小中堅企業における経営意思決定行動と広報コミュニケーション行動:北海道観光産業の東日本大震災への対応 (2012)
  • Author(s): 宮部潤一郎
  • Journal Title: 国際広報メディア・観光学ジャーナル Volume: No.15 Pages: 5-21
  • Peer Reviewed
• [Journal Article] 東アジア諸国は東日本震災報道をどのように受容したか?-韓・台・中リスク構造の比較実証研究- (2012)
  • Author(s): 伊藤直哉
  • Journal Title: 国際広報メディア・観光学ジャーナル Volume: No.15 Pages: 23-56
  • Peer Reviewed
• [Journal Article] Quake Hits PR: The Impact of 3.11Earthquake on Public Relations in Japan (2012)
  • Author(s): Koichi Yamamura, Junichiro Miyabe, Naoya Ito, Koichi Kitami, and Masashi Wada
  • Journal Title: 15th International Public Relations Rearch Conference Proceedings Pages: 823-831
• [Journal Article] 東日本大震災における生活者の情報行動とリスク認知-リスク・コミュニケーションのための実証的基礎研究- (2012)
  • Author(s): 伊藤直哉
  • Journal Title: 広報研究 Volume: No.16 Pages: 19-34
  • NAID: 40019330348
  • Peer Reviewed
• [Journal Article] Trusting Tweets: The Fukushima Disaster and Information Source Credibility on Twitter (2012)
  • Author(s): Robert Thomson and Naoya Ito
  • Journal Title: 9th International Conference on Information Systems for Crisis Response and Management, ISCRAM 2012, in Proceedings of ISCRAM 2012
  • Peer Reviewed
• [Journal Article] 中小中堅企業における経営意思決定行動と広報コミュニケーション行動：北海道観光産業の東日本大震災への対応 (2012)
  • Author(s): 宮部潤一郎
  • Journal Title: 国際広報メディア・観光学ジャーナル Volume: 15 Pages: 5-21
  • Peer Reviewed
• [Journal Article] 東日本大震災における生活者の情報行動とリスク認知―リスク・コミュニケーションのための実証的基礎研究― (2012)
  • Author(s): 伊藤直哉
  • Journal Title: 広報研究 Volume: 16 Pages: 19-34
  • NAID: 40019330348
  • Peer Reviewed
• [Journal Article] Quake Hits PR: The Impact of 3.11 Earthquake on Public Relations in Japan (2012)
  • Author(s): Koichi Yamamura, Junichro Miyabe, Naoya Ito and Masashi Wada
  • Journal Title: Proceedings, 15th IPRRC Volume: 15 Pages: 823-831
• [Journal Article] An Attempt on Quantitative Profiling of PR Practitioners in Japanese Companies Applicability of -Revealed Preference∥ Approach (2011)
  • Author(s): Junichiro Miyabe
  • Journal Title: in 14th International Public Relations Research Conference Proceedings, IPRRC Pages: 565-574
• [Journal Article] Lehman Shock Impact on Japanese Companies and Changes of Corporate Communication: How to Measure Qualitative Change in PR System of Companies (2011)
  • Author(s): Naoya Ito
  • Journal Title: in 14th International Public Relations Research Conference Proceedings, IPRRC Pages: 322-338
• [Journal Article] 『北海道大学企業コミュニケーション調査2009』資料集 (2010)
  • Author(s): 宮部潤一郎、伊藤直哉、渡邉浩平、遊川 和郎、北見幸一、ピーター・フィルコラ共 著
  • Journal Title: 国際広報メディア・ 観光ジャーナル Volume: 11号 Pages: 61-121
• [Journal Article] 経済危機における環境変化と戦略的広報-『北海道大学企業コミュニケーション調査2009』からの考察- (2010)
  • Author(s): 伊藤直哉
  • Journal Title: 国際広報メディア・観光ジャーナル Volume: 11号 Pages: 19-34
  • Peer Reviewed
• [Journal Article] 広報組織・人材論の試み (2010)
  • Author(s): 宮部潤一郎
  • Journal Title: 国際広報メディア・観光ジャーナル Volume: 11号 Pages: 5-18
  • Peer Reviewed
• [Journal Article] 経済危機における環境変化と戦略的広報 (2010)
  • Author(s): 伊藤直哉
  • Journal Title: 国際広報メディア・観光ジャーナル Volume: 11 Pages: 19-34
  • Peer Reviewed
• [Journal Article] Social Responsibility and Sharing Behaviors Online: The Twitter-Sphere's Response to the Fukusima Disaster
  • Author(s): Robert Thomson and Naoya Ito
  • Journal Title: in Proceedings of ATISR 2012, February
  • Peer Reviewed
• [Presentation] The new role of news release: What induced the change in linguistic expression in the news releases? (2013)
  • Author(s): Junichiro Miyabe and Hinako Suda
  • Organizer: 16th International Public Relations Research Conference
  • Place of Presentation: University of Miami (FL, USA)
  • Year and Date: 2013-03-08
• [Presentation] 広報組織・人材論の試み～ 広報機能研究への一つのアプローチ～ (2012)
  • Author(s): 宮部潤一郎
  • Organizer: 日本広報学会PR理論研究部会
  • Place of Presentation: 早稲田大学
  • Year and Date: 2012-12-08
• [Presentation] Mainland Chinese People's Risk Perceptions and Impressions of Japan in the Great East Japan Earthquake (2012)
  • Author(s): LI Yiwei1 and ITO Naoya
  • Organizer: ISCRAM ASIA 2012 Conference on Information Systems forCrisis Response and Management
  • Place of Presentation: Beijing China, TsinghuaUniversity(精華大学)
  • Year and Date: 2012-10-17
• [Presentation] 震災後の日本企業における情報発信とニュースリリースの役割変化に関する考察 (2012)
  • Author(s): 須田比奈子、宮部潤一郎
  • Organizer: 日本広報学会第18回研究発表大会
  • Place of Presentation: 同志社大学、京都
  • Year and Date: 2012-10-08
• [Presentation] Trusting Tweets: The Fukushima Disaster and Information Source Credibility on Twitter (2012)
  • Author(s): Robert Thomson and Naoya Ito
  • Organizer: 9th International Conference on Information Systems for Crisis Response and Management, ISCRAM 2012, Vancouver
  • Place of Presentation: Simon Fraser University
  • Year and Date: 2012-04-23
• [Presentation] Quake Hits PR: The Impact of 3.11 Earthquake on Public Relations in Japan (2012)
  • Author(s): Koichi Yamamura, Junichiro Miyabe, Naoya Ito and Masashi Wada
  • Organizer: 15th International Public Relations Research Conference
  • Place of Presentation: University of Miami (FL, USA)
  • Year and Date: 2012-03-08
• [Presentation] Quake hits PR : The impact of 3.11 earthquake on public relations in Japan (2012)
  • Author(s): 山村・宮部・伊藤・北見・和田
  • Organizer: International Public Relations Research Conference
  • Place of Presentation: University of Miami (FL, USA)
  • Year and Date: 2012-03-08
• [Presentation] Social Responsibility and Sharing Behaviors Online: The Twitter-Sphere's Response to the Fukusima Disaster (2012)
  • Author(s): Robert Thomson and Naoya Ito
  • Organizer: International Conference on Applied and Theoretical Information SystemsResearch
  • Place of Presentation: Taipei, Republic of China, The Grand Hotel Taipei
  • Year and Date: 2012-02-12
• [Presentation] 中小中堅企業の緊急時対応策の形成とコミュニケーション行動～北海道観光産業の調査から～ (2011)
  • Author(s): 宮部潤一郎
  • Organizer: 日本広報学会第17回研究発表大会学会発表
  • Place of Presentation: 東京経済大学
  • Year and Date: 2011-10-23
• [Presentation] 東日本大震災における情報行動と生活者のリスク変化 (2011)
  • Author(s): 伊藤直哉
  • Organizer: 日本広報学会第17回研究発表大会学会発表
  • Place of Presentation: 東京経済大学
  • Year and Date: 2011-10-23
• [Presentation] 中小中堅企業の緊急時対応策の形成とコミュニケーション行動～北海道観光産業の調査から～ (2011)
  • Author(s): 宮部潤一郎
  • Organizer: 日本広報学会第15回研究発表大会
  • Place of Presentation: 東京経済大学(国分寺市)
  • Year and Date: 2011-10-23
• [Presentation] 東日本大震災における情報行動と生活者のリスク変化 (2011)
  • Author(s): 伊藤直哉
  • Organizer: 日本広報学会第15回研究発表大会
  • Place of Presentation: 東京経済大学(国分寺市)
  • Year and Date: 2011-10-23
• [Presentation] 東日本大震災にかかわる道内観光産業の影響度緊急調査 (2011)
  • Author(s): 宮部潤一郎、伊藤直哉、北見幸一
  • Organizer: 観光情報学会緊急シンポジウム
  • Place of Presentation: 北海道大学学術交流会館
  • Year and Date: 2011-06-25
• [Presentation] Facing Faceless Managers: An Attempt on Quantitative Profiling of PR Practitioners in Japanese Companies (2011)
  • Author(s): Junichiro Miyabe
  • Organizer: 14th International Public Relations Research Conference
  • Place of Presentation: University of Miami (FL, USA)
  • Year and Date: 2011-03-10
• [Presentation] Lehman Shock Impact on Japanese Companies and Changes of Corporate Communication: How to Measure Qualitative Change in PR System of Companies (2011)
  • Author(s): Naoya Ito
  • Organizer: 14th International Public Relations Research Conference
  • Place of Presentation: University of Miami (FL, USA)
  • Year and Date: 2011-03-10
• [Presentation] Facing Faceless Managers : An Attempt on Quantitative Profiling of PR Practitioners in Japanese Companies (2011)
  • Author(s): 宮部潤一郎
  • Organizer: 14^<th> International Public Relations Research Conference
  • Place of Presentation: University of Miami (USA)
  • Year and Date: 2011-03-10
• [Presentation] Lehman Shock Impact on Japanese Companies and Changes of Corporate Communication : How to Measure Qualitative Change in PR System of Companies (2011)
  • Author(s): 伊藤直哉
  • Organizer: 14^<th> International Public Relations Research Conference
  • Place of Presentation: University of Miami (USA)
  • Year and Date: 2011-03-10
• [Presentation] 我が国企業における広報人材と広報組織-広報機能の検討に向けて- (2010)
  • Author(s): 宮部潤一郎
  • Organizer: 日本広報学会第16回研究発表大会
  • Place of Presentation: 京都産業大学、京都
  • Year and Date: 2010-11-07
• [Presentation] CSR経営において広報の果たす役割とは何か (2010)
  • Author(s): 伊藤直哉
  • Organizer: 日本広報学会第16回研究発表大会
  • Place of Presentation: 京都産業大学、京都
  • Year and Date: 2010-11-07
• [Presentation] 我が国企業における広報人材と広報組織-広報機能の検討に向けて- (2010)
  • Author(s): 宮部潤一郎
  • Organizer: 日本広報学会第16回研究集会
  • Place of Presentation: 京都産業大学
  • Year and Date: 2010-11-07
• [Presentation] 震災後の日本企業における情報発信とニュースリリースの役割変化に関する考察
  • Author(s): 須田比奈子、宮部潤一郎
  • Organizer: 日本広報学会第18回研究発表大会
  • Place of Presentation: 同志社大学（京都市）
• [Presentation] 広報組織・人材論の試み －広報機能研究への一つのアプローチ－
  • Author(s): 宮部潤一郎
  • Organizer: 日本広報学会理論研究部会
  • Place of Presentation: 早稲田奉仕園（東京都）
• [Presentation] The new role of news release: What induced the change in linguistic expression in the news releases?
  • Author(s): Junichiro Miyabe and Hinako Suda
  • Organizer: 16th International Public Relations Research Conference
  • Place of Presentation: Holiday Inn Coral Gable (Miami, FL, USA)
• [Presentation] Trusting Tweets: The Fukushima Disaster and Information Source Credibility on Twitter
  • Author(s): Robert Thomson and Naoya Ito
  • Organizer: 9th International Conference on Information Systems for Crisis Response and Management
  • Place of Presentation: Simon Fraser University (Vancouver, Canada)