An Empirical Study of Corporate Communication Activities of JapaneseCompanies in Changing Business Environment
| Project/Area Number |
22330107
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Business administration
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| Research Institution | Hokkaido University |
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Principal Investigator |
MIYABE Junichiro 北海道大学, 大学院・メディア・コミュニケーション研究院, 教授 (60374641)
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| Co-Investigator(Kenkyū-buntansha) |
WATANABE Kohei 北海道大学, 大学院・メディア・コミュニケーション研究院, 教授 (50333638)
ITO Naoya (KITAMI Koichi / YUKAWA Kazuo) 北海道大学, 大学院・メディア・コミュニケーション研究院, 教授 (60261228)
遊川 和郎 北海道大学, 大学院・メディア・コミュニケーション研究院, 教授 (40312409)
北見 幸一 北海道大学, 大学院・メディア・コミュニケーション研究院, 准教授 (90455626)
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| Project Period (FY) |
2010 – 2012
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| Project Status |
Completed (Fiscal Year 2012)
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| Budget Amount *help |
¥10,790,000 (Direct Cost: ¥8,300,000、Indirect Cost: ¥2,490,000)
Fiscal Year 2012: ¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2011: ¥3,380,000 (Direct Cost: ¥2,600,000、Indirect Cost: ¥780,000)
Fiscal Year 2010: ¥3,640,000 (Direct Cost: ¥2,800,000、Indirect Cost: ¥840,000)
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| Keywords | 広報戦略 / 広報機能 / 組織コミュニケーション / 経営戦略 / グローバル・コミュニケーション |
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| Research Abstract |
This research focused on the changes in the aspect of corporate communication of Japanese companies which were induced by the East Japan Great Earthquake. We focused on communication activities of Japanese companies and the changes in communication environment, especially individual social media usage. Our empirical analysis revealed that the content and stylistic characters of corporate message have changed significantly after the quake.
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Report
(4 results)
Research Products
(41 results)
