Study on Merchandising Process Innovation in Retailing
| Project/Area Number |
22330131
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Kobe University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
HIRANO Mitsutoshi 神戸大学, 経営学研究科, 教授 (10346281)
MINAMI Chieko 神戸大学, 経営学研究科, 教授 (90254234)
NISHIMURA Junji 甲南大学, 経営学部, 教授 (60198504)
KONDO Kimihiko 小樽商科大学, 商学研究科, 教授 (10205552)
MATSUO Makoto 神戸大学, 経営学研究科, 教授 (20268593)
KIM Woonho 日本大学, 商学部, 准教授 (10410383)
INOGUCHI Junji 小樽商科大学, 商学研究科, 准教授 (40405486)
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| Project Period (FY) |
2010 – 2012
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| Project Status |
Completed (Fiscal Year 2012)
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| Budget Amount *help |
¥11,570,000 (Direct Cost: ¥8,900,000、Indirect Cost: ¥2,670,000)
Fiscal Year 2012: ¥3,640,000 (Direct Cost: ¥2,800,000、Indirect Cost: ¥840,000)
Fiscal Year 2011: ¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Fiscal Year 2010: ¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
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| Keywords | 小売業 / 仕入活動 / プロセス革新 / マーチャンダイジング / 部門間連携 / 小売企業 / 顧客関係管理 |
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| Research Abstract |
We conducted surveys of merchandise division heads at Japaneseretail companies to verify the hypotheses regarding merchandising process innovation, and did case studies of process innovation in apparel retailersand drugstore chains. Based on these surveys, the research on the relationship between inter-organizational alliances and cross-functional cooperation regarding merchandising process innovation in retailing were published as research papers in refereed journals.
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Report
(4 results)
Research Products
(132 results)
