Marketing Development of Home Electric Appliance in Japan, China, and Korea:from Viewpoint of Advantageous Position Dynamics
| Project/Area Number |
22330132
|
|---|
| Research Category |
Grant-in-Aid for Scientific Research (B)
|
| Allocation Type | Single-year Grants |
|---|
| Section | 一般 |
|---|
| Research Field |
Commerce
|
|---|
| Research Institution | Senshu University |
|---|
Principal Investigator |
|
|---|
| Co-Investigator(Kenkyū-buntansha) |
GO Gyorin 法政大学, 理工学部, 教授 (50366829)
KIM Unho 日本大学, 商学部, 准教授 (10410383)
ISHKAWA Kazuo 専修大学, 商学部, 教授 (60300034)
CHO Shiyon 専修大学, 商学部, 兼任講師 (00573627)
|
|---|
| Project Period (FY) |
2010 – 2012
|
| Project Status |
Completed (Fiscal Year 2012)
|
| Budget Amount *help |
¥8,840,000 (Direct Cost: ¥6,800,000、Indirect Cost: ¥2,040,000)
Fiscal Year 2012: ¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000)
Fiscal Year 2011: ¥2,990,000 (Direct Cost: ¥2,300,000、Indirect Cost: ¥690,000)
Fiscal Year 2010: ¥3,640,000 (Direct Cost: ¥2,800,000、Indirect Cost: ¥840,000)
|
|---|
| Keywords | 家電品流通 / 日中韓比較 / 家電量販店 / ヤマダ電機 / 蘇寧電器 / 小売業のグローバル化 / マーケティングチャネル / 優越的地位 / サムスン電子 / 家電品チャネル / 商品流通の主導権 / サービス戦略 / 垂直的マーケティング・システム / 家電メーカー / アフターサービス |
|---|
| Research Abstract |
We make clear the marketing structure characteristics of home electric appliances in Japan, China and Korea by fieldwork and theoretical analysis. In Japan a few home electric appliances mass merchandisers have leadership, but in Korea oligopolistic two b
|
Report
(4 results)
Research Products
(33 results)
