| Budget Amount *help |
¥7,150,000 (Direct Cost: ¥5,500,000、Indirect Cost: ¥1,650,000)
Fiscal Year 2014: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2013: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2012: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2011: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2010: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
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| Outline of Final Research Achievements |
Simple cultural imperialism theories insisted that the media industry of developed countries overwhelm media contents of developing countries, and they dominate social values of developing country people. If we observe the transnational distribution of video contents in East and South-East Asia, new situation is emerging that we cannot analyze with simple cultural imperialism theories.
Nowadays the war on softpower hegemony are provoked globally among the US, the EU and group of challengers to them (Japan,Hong Kong-China,Korea,Russia,Australia etc.).According to field study of our research group, although some difference caused from their own politic and economic condition exist, the rapid expansion of the media industry and the global marketization of softpower has been progressing in East and South-East Asia countries after the end of cold war.
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