| Project/Area Number |
22330160
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Sociology
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| Research Institution | Rikkyo University |
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Principal Investigator |
MAMADA Takao 立教大学, 社会学部, 教授 (10143869)
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| Co-Investigator(Kenkyū-buntansha) |
FUJIOKA Masayuki 弘前学院大学, 社会福祉学部, 講師 (60405727)
MIZUHARA Toshihiro 信州大学, 人文学部, 准教授 (10409542)
HIROSE Tsuyoshi 立教大学, 社会情報教育研究センター, 助教 (20571235)
TERASHIMA Takuyuki 文京学院大学, 人間学部, 助教 (30515705)
SUZUKI Koji 早稲田大学, 社会科学総合学術院, 助教 (20434334)
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| Project Period (FY) |
2010 – 2012
|
| Project Status |
Completed (Fiscal Year 2012)
|
| Budget Amount *help |
¥17,160,000 (Direct Cost: ¥13,200,000、Indirect Cost: ¥3,960,000)
Fiscal Year 2012: ¥2,470,000 (Direct Cost: ¥1,900,000、Indirect Cost: ¥570,000)
Fiscal Year 2011: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2010: ¥13,390,000 (Direct Cost: ¥10,300,000、Indirect Cost: ¥3,090,000)
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| Keywords | 消費社会 / リスク / 脱物質主義 / 若者 / ディズニー化 / 環境 / 私生活主義 / 消費規範 / 個人化 |
|---|
| Research Abstract |
The purpose of this project is to explore the structure and tendency of consumer society/culture in globalizing Japan. The results of this project are summarized in the following points: firstly, we carried out questionnaire survey, and examined the consciousness and behavior of Japanese consumers. Secondly, we explored the relation of consumption and risk, and classified consumer behavior for avoiding risk.
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