| Budget Amount *help |
¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Fiscal Year 2012: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2011: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2010: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
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| Research Abstract |
Recently, increasingly many papers have been published concerning impact of mobile devices on e-commerce. All of these papers are either empirical, qualitative or static in their analytical nature and no study exists in the literature for capturing behavioral differences between e-commerce and m-commerce based on a mathematical stochastic model. The purpose of this study is to develop and analyze a mathematical model for comparing e-commerce via the traditional PC access only with m-commerce which accommodates both the traditional PC access and the mobile access. The distribution of the number of products purchased by time t and the distribution of the time required for selling K products are derived explicitly, enabling one to assess the impact of mobile devices on e-businesses. Numerical examples are given for illustrating behavioral differences between m-commerce consumers and traditional e-commerce consumers.
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