Development of multi-faceted evaluation method of the effect about government public relations
| Project/Area Number |
22500233
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Library and information science/Humanistic social informatics
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| Research Institution | Tokai University |
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Principal Investigator |
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| Project Period (FY) |
2010 – 2012
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| Project Status |
Completed (Fiscal Year 2012)
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| Budget Amount *help |
¥4,160,000 (Direct Cost: ¥3,200,000、Indirect Cost: ¥960,000)
Fiscal Year 2012: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2011: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2010: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
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| Keywords | 情報社会学 / 行政広報 / 広報評価 / 地域広報 / 地域経営 / 地域コミュニケーション / シティプロモーション / 地域メディア |
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| Research Abstract |
We were able as a multi-faceted evaluation index of government public relations, is presented
(1) "cost-effectiveness index" based on the logic model of administrative measures
(2) "behavior modification metrics" based on the media use of strategic model "LAISLA+S" of government public relations was presented by the results of this study
(3) "cooperation realization metrics" based on the idea of local governance system
(4) "participant growth metrics" based on SECI model that describes the process of knowledge management
It was possible on the basis of this index, to contribute to the public administrative evaluation in Fujisawa City and Shimada City
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Report
(4 results)
Research Products
(30 results)
