An effect of consumer generated media in word-of-mouth communication among consumers
| Project/Area Number |
22500235
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Library and information science/Humanistic social informatics
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| Research Institution | Rissho University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
岡田 勇 創価大学, 経営学部, 准教授 (60323888)
諏訪 博彦 電気通信大学, その他の研究科, 助教 (70447580)
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| Project Period (FY) |
2010 – 2012
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| Project Status |
Completed (Fiscal Year 2012)
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| Budget Amount *help |
¥4,290,000 (Direct Cost: ¥3,300,000、Indirect Cost: ¥990,000)
Fiscal Year 2012: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2011: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2010: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
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| Keywords | 情報社会学 / 消費者発信メディア / 消費者起点メディア / ソーシャルメディア / オンラインクチコミ / エージェントシミュレーション / CGM / シミュレーション / 企業内SNS / クチコミ / 消費者行動 / 情報システム |
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| Research Abstract |
Word-of-mouth communications among consumers on Internet has been rapidly and widely increasing due to the development of Consumer-Generated-Media(CGM) such as blogs, SNSs, Q&A sites, and reputation systems. We developed the model of effect of online word-of-mouth communication among consumers using agent-based simulation and data-mining technology. Our simulation models showed that the online communication we defined has a positive effect on both the number of buyers and the diffusion of information by online-WoM. They provide insight into the essence of online communication. And we developed the model of transition of users communication structures in social network services(SNSs) and we derived some features of life cycle of SNSs. Our models showed the transition of the structures, regarded it as a life cycle, and then categorized the SNS sites. Our study can indicate that how do consumers respond to an expansion of communication spaces on CGM.
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Report
(4 results)
Research Products
(58 results)
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[Presentation] メタ規範ゲームの脆弱性2010
Author(s)
山本仁志, 岡田勇
Organizer
第20回日本数理生物学会大会要旨集
Place of Presentation
日本数理生物学会/北海道大学
Year and Date
2010-09-13
Related Report
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[Presentation] 逐次的リスク戦略の進化2010
Author(s)
岡田勇、山本仁志
Organizer
第20回日本数理生物学会大会要旨集
Place of Presentation
日本数理生物学会/北海道大学
Year and Date
2010-09-13
Related Report
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