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Developing a practical standard system to evaluate the pseudo-science advertisements.

Research Project

Project/Area Number 22500965
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeSingle-year Grants
Section一般
Research Field Sociology/History of science and technology
Research InstitutionMeiji University

Principal Investigator

ISHIKAWA Masato  明治大学, 情報コミュニケーション学部, 教授 (20298045)

Project Period (FY) 2010 – 2012
Project Status Completed (Fiscal Year 2012)
Budget Amount *help
¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2012: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2011: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2010: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Keywords科学教育 / 認知科学 / メディアリテラシー / 広告 / 疑似科学論 / 広告心理学 / 科学リテラシー / 科学技術社会論 / 科学哲学 / 消費者政策 / 擬似科学 / 科学社会論 / 広告論 / 消費行動 / 科学コミュニケーション / 食品衛生 / メディア・リテラシー
Research Abstract

This research focused on the pseudo-science advertisements and produced a standard system to evaluate their scientific levels. Based on the literature research, seven standard items were found: transparency, reproductivity and objectivity for the data aspect; logicality, systematicy and universality for the theory aspect; predictivity for the data-theory aspect. A user joining web site was developed to make the standard system more practical.

Report

(4 results)
  • 2012 Annual Research Report   Final Research Report ( PDF )
  • 2011 Annual Research Report
  • 2010 Annual Research Report
  • Research Products

    (7 results)

All 2013 2011 Other

All Journal Article (1 results) Presentation (4 results) Remarks (2 results)

  • [Journal Article] 求められる広告の科学的表現2011

    • Author(s)
      石川幹人
    • Journal Title

      月刊消費者

      Volume: 3月号 Pages: 4-8

    • Related Report
      2012 Final Research Report 2010 Annual Research Report
  • [Presentation] サプリメント広告の実態2013

    • Author(s)
      石川幹人
    • Organizer
      明治大学科学コミュニケーション研究所サイエンスカフェ
    • Place of Presentation
      明治大学
    • Year and Date
      2013-03-30
    • Related Report
      2012 Final Research Report
  • [Presentation] 認知的錯覚で成り立つサプリメント広告2013

    • Author(s)
      石川幹人
    • Organizer
      第6回錯覚ワークショップ
    • Place of Presentation
      明治大学
    • Year and Date
      2013-03-15
    • Related Report
      2012 Final Research Report
  • [Presentation] 認知的錯覚で成り立つサプリメント広告2013

    • Author(s)
      石川幹人
    • Organizer
      第6回錯覚ワークショップ
    • Place of Presentation
      明治大学
    • Related Report
      2012 Annual Research Report
  • [Presentation] サプリメント広告の実態

    • Author(s)
      石川幹人
    • Organizer
      科学コミュニケーション研究所サイエンスカフェ
    • Place of Presentation
      明治大学
    • Related Report
      2012 Annual Research Report
  • [Remarks] 疑似科学とされるものの科学性評定サイト

    • URL

      http://sciencecomlabo.jp/

    • Related Report
      2012 Final Research Report
  • [Remarks] 疑似科学とされるものの科学性評定サイト

    • URL

      http://sciencecomlabo.jp/

    • Related Report
      2012 Annual Research Report

URL: 

Published: 2010-08-23   Modified: 2019-07-29  

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