| Project/Area Number |
22510160
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Social systems engineering/Safety system
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| Research Institution | Soka University |
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Principal Investigator |
OKADA ISAMU 創価大学, 経営学部, 准教授 (60323888)
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| Co-Investigator(Kenkyū-buntansha) |
YAMAMOTO Hitoshi 立正大学, 経営学部, 准教授 (70328574)
SUWA Hirohiko 電気通信大学, 大学院情報システム学研究科, 研究員 (70447580)
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| Project Period (FY) |
2010-04-01 – 2014-03-31
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| Project Status |
Completed (Fiscal Year 2013)
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| Budget Amount *help |
¥4,160,000 (Direct Cost: ¥3,200,000、Indirect Cost: ¥960,000)
Fiscal Year 2013: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2012: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2011: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2010: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
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| Keywords | マーケティング / エージェントシミュレーション / 消費者行動モデル / オンライン口コミ / リスク選択行動 / ソーシャルメディア設計 / マーケティングシミュレータ / 経営学 / 社会シミュレーション / プロスペクト理論 / ソーシャルメディア / 消費者行動 / 消費者の認知限界 / リスク選択 |
|---|
| Research Abstract |
On an analysis of consumer behavior model, we simulated a consumer behavior model on online word-of-mouth and a risk choice behavior model and derived some theoretical insights. Using those insights, we developed a would-be world browser as a marketing tool with implemented the model. Moreover, using a social vaccine effect, we tested a possibility applying an institutional designing to social media.
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