| Budget Amount *help |
¥2,860,000 (Direct Cost: ¥2,200,000、Indirect Cost: ¥660,000)
Fiscal Year 2012: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2011: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2010: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
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| Research Abstract |
This study examined business strategies of Japanese firms, especially strategic communication within a business unit and strategic orientation of the organization. The analyses of quantitative and qualitative data collected in major Japanese firms reveal some interesting points. One of the findings in terms of strategic communication is that upward communication of strategic ideas from middle to top management of a business unit is significantly affected by organizational characteristics which do not seem to be related with the communication. Another point derived from statistical analysis concerning strategic orientation is that whereas analytic orientation of business unit has a positive impact on organizational performance, aggressively expanding orientation has a negative impact on the profitability and growth.
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