Exploring the nature of retail marketing to enrich the consumer daily life and to contribute to the international community
| Project/Area Number |
22530455
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Keio University |
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Principal Investigator |
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| Project Period (FY) |
2010 – 2012
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| Project Status |
Completed (Fiscal Year 2012)
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| Budget Amount *help |
¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2012: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2011: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2010: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
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| Keywords | 小売業 / 消費生活 / マーケティング / 消費者行動 / 国際 / 生活の質 / 小売 / 流通 / 国際情報交換 / 地域 / 商業 / 国際情報交換(アメリカ) |
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| Research Abstract |
The determinants of the Japanese retail structure were analyzed considering the consumer market factors. In addition, the nature of prospective retail marketing was described based on some joint research with foreign marketing scholars and some interview
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Report
(4 results)
Research Products
(20 results)
