Medical Marketing and Marketing Case in Medical Institutions
| Project/Area Number |
22530458
|
|---|
| Research Category |
Grant-in-Aid for Scientific Research (C)
|
| Allocation Type | Single-year Grants |
|---|
| Section | 一般 |
|---|
| Research Field |
Commerce
|
|---|
| Research Institution | Tokyo Keizai University |
|---|
Principal Investigator |
OGI NORICHIKA 東京経済大学, 経営学部, 教授 (20299358)
|
|---|
| Project Period (FY) |
2010-04-01 – 2015-03-31
|
| Project Status |
Completed (Fiscal Year 2014)
|
| Budget Amount *help |
¥4,290,000 (Direct Cost: ¥3,300,000、Indirect Cost: ¥990,000)
Fiscal Year 2014: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2013: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2012: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2011: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2010: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
|
|---|
| Keywords | 医療機関 / マーケティング / ケース開発 / ケース |
|---|
| Outline of Final Research Achievements |
This study is to make clear the medical marketing and the marketing cases in medical institutions. Specifically, I reviewed medical marketing and investigated the hearing to domestic and foreign medical institutions. There are some articles, some books, some presentations in the results of research.
|
Report
(6 results)
Research Products
(7 results)
