Develop the model of Fixed Revenue accounting
| Project/Area Number |
22530496
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Accounting
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| Research Institution | Meiji University |
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Principal Investigator |
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| Project Period (FY) |
2010 – 2012
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| Project Status |
Completed (Fiscal Year 2012)
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| Budget Amount *help |
¥3,250,000 (Direct Cost: ¥2,500,000、Indirect Cost: ¥750,000)
Fiscal Year 2012: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2011: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2010: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
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| Keywords | 関係性マーケティング / 収益管理 / 会計学 / 経営学 |
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| Research Abstract |
Based on theoretical considerations, empirical analysis and case studies, the model of fixed revenue accounting was developed. Here, the fixed revenue accounting is a management accounting model to execute customer strategy based on the relationship marketing that has attracted attention in the aria of marketing and management engineering but been unwatched in that of management accounting. In 2013, a book that organizes the results of this study will be published.
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Report
(4 results)
Research Products
(24 results)
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[Book] 経営学の扉2012
Author(s)
鈴木研一(分担執筆)
Total Pages
338
Publisher
白桃書房
Related Report
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