Development of Area Marketing & Management Approach (AMMA)for Urban Tourism Relating The Resource Locations with Spatial and Temporal Excursion Behavior Patterns
| Project/Area Number |
22560539
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Civil engineering project/Traffic engineering
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| Research Institution | University of Marketing and Distribution Sciences |
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Principal Investigator |
NISHII Kazuo 流通科学大学, 総合政策学部, 教授 (80115906)
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| Co-Investigator(Kenkyū-buntansha) |
KONDO Katsunao 流通科学大学, サービス産業学部, 教授 (70026300)
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| Project Period (FY) |
2010 – 2012
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| Project Status |
Completed (Fiscal Year 2012)
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| Budget Amount *help |
¥3,120,000 (Direct Cost: ¥2,400,000、Indirect Cost: ¥720,000)
Fiscal Year 2012: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2011: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2010: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Keywords | 交通計画 / 都市観光 / エリアマーケティング / エリアマネジメント / 観光圏形成 / マーケティング / 時空間スケール / 観光まちづくり / 観光資源 / エリア・マーケティング / 観光圏域形成 / アクセシビリティ / エリア・マネジメント / アクセセシビリティ |
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| Research Abstract |
The study aims to empirically analyze applicability of the Area Marketing & Management Approach (denoted as AMMA) to making a policy decision on formation of more attractive tourist areas. The temporal and spatial scale of both tourism resource distribution and tourist excursion behavior patterns is here focused on. It means that both of supply and demand factors determining attractiveness of tourism destination areas should be taken into consideration. This report intends to summarize the results obtained from these two subjects. It represents the results of developed marketing method for a specific tourist area such as, the surveying as a marketing research, the accessibility analysis and modeling of tourist area formation. It also pulls together fact-findings from these discussions as well as those from our current studies on the related subjects.
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Report
(4 results)
Research Products
(23 results)
