| Budget Amount *help |
¥2,470,000 (Direct Cost: ¥1,900,000、Indirect Cost: ¥570,000)
Fiscal Year 2012: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2011: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2010: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
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| Research Abstract |
We investigated and analyzed the examples that succeed in (1)private branding of livestock products, and (2) processing and private branding of livestock products, in time series. We clarified some essences of their management abilities and innovations.Concretely, they performed intelligence with a clear aim and aimed at the production that pursued originality. Such a management effort provided not only the functional benefit but also the psychological benefit to consumers. In addition, they made consumers regular customers and led to enjoying stable profit.
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