| Project/Area Number |
22580267
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Agro-economics
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| Research Institution | Kyushu Kyoritsu University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
MOTAKA Masahiro 九州大学, 農学研究科(研究院), 助教 (20423585)
NAKAYAMA Shinsuke 九州共立大学, 経済学部, 准教授 (30289350)
ISONO Makoto 鳥取環境大学, 経営学部, 准教授 (50550050)
SAKAI Norio 鹿児島大学, 農学部, 准教授 (80454958)
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| Research Collaborator |
TAKAKI Katsumi アジアプラニング, 取締役沖縄支店長
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| Project Period (FY) |
2010 – 2012
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| Project Status |
Completed (Fiscal Year 2012)
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| Budget Amount *help |
¥4,680,000 (Direct Cost: ¥3,600,000、Indirect Cost: ¥1,080,000)
Fiscal Year 2012: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2011: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2010: ¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
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| Keywords | 農業と環境 / 赤土 GAP / 環境支払メニュー / 協働原則 / CRM(コーズ・リレイ テド・マーケティング) / 環境直接支払い / 適正農業規範（GAP) / 赤土GAP / CRM / GAP設計 / DEA分析 / ISO内部監査システム / コーズ・リレイテド・マーケティング / 環境支払いメニュー / ISO要求事項 / コーズ・リレイテド・マーケティング(CRM) |
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| Research Abstract |
As an agri-environmental policy against environmental pollution like coral bleaching caused by terrestrial runoff from agricultural lands (e.g. sugar cane, pine apple), we attempted to make a policy-mixed program constructed from red-soil GAP (good agricultural practices) , direct payments for protection by farmers and CRM (cause related marketing) .Because direct payments for red-soil protection are technique-specific art of environmental policy, we developed a technical guideline of red-soil GAP that divides techniques between normative ones which should be applied by farmers and voluntary ones which can be financially supported. Additionally we found the political importance of financial effect balances between possible direct payment measures in order to lead farmers to a socially desirable technical choice.We also identified the characteristics of potential sponsor firms and products/services, which the efforts toward the preservation of the coral reefs should establish patnership with, for effective CRM practices.
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