| Budget Amount *help |
¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2012: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2011: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2010: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
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| Research Abstract |
The study presents the design process of the local-food-brand strategy with the view of social system design through literature researches, previous researches and the case study by considering the function and organization of the local-food-branding activities of kyogikai (council) that consist of local-stakeholders in the city-branding activities by the local government, and it is based on the studies of brand-knowledge formation model (hypotheses) and elements of the local-food-brands.
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