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An fMRI study on the effect of fragrance and color for the motivation to learn

Research Project

Project/Area Number 22650043
Research Category

Grant-in-Aid for Challenging Exploratory Research

Allocation TypeSingle-year Grants
Research Field Sensitivity informatics/Soft computing
Research InstitutionWaseda University

Principal Investigator

SAITO Miho  早稲田大学, 人間科学学術院, 教授 (90288043)

Co-Investigator(Kenkyū-buntansha) WATANABE Joubu  帝京平成大学, 薬学部, 准教授 (90409756)
MIURA Kumiko  早稲田大学, 人間科学学術院, その他 (20548705)
Project Period (FY) 2010 – 2012
Project Status Completed (Fiscal Year 2012)
Budget Amount *help
¥3,300,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥600,000)
Fiscal Year 2012: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2011: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2010: ¥700,000 (Direct Cost: ¥700,000)
Keywords感性脳科学 / 色彩 / 香り / 学習意欲 / 脳機能測定 / fMRI / 感性情報 / 学習・行動 / 動機づけ / 嗜好 / 作業効率 / 気分
Research Abstract

In this fMRI study, the most preferred fragrance for each subject which he/she had selected among 120 various fragrances before the experiment started was used during the experiments. Brain scanning was done in a 1.5T Magnetom Vision fMRI scanner. Color stimuli were back-projected onto a screen viewed through an angled mirror. Subjects were presented 3 sets of 30 blocks in the scanner and were asked to carry out the N-back task. The activation of the orbito-frontal cortex (OFC) indicated a harmonized combination of color and fragrance. Moreover, the activation of the cingulate gyrus suggested that the presentation of fragrance motivated subjects' performances.

Report

(4 results)
  • 2012 Annual Research Report   Final Research Report ( PDF )
  • 2011 Annual Research Report
  • 2010 Annual Research Report
  • Research Products

    (24 results)

All 2013 2012 2011 2010

All Journal Article (6 results) (of which Peer Reviewed: 4 results) Presentation (16 results) Book (2 results)

  • [Journal Article] PCCSトーンを用いた色と香りにおける調和関係の検討2013

    • Author(s)
      若田忠之, 齋藤美穂
    • Journal Title

      日本色彩学会誌

      Volume: Vol.37, No.1 Pages: 3-14

    • Related Report
      2012 Annual Research Report
  • [Journal Article] Harmony between Colors and Fragrances: Effect on Dimensions of Impressions2012

    • Author(s)
      Miura, K., & Saito,M.
    • Journal Title

      Kansei Engineering International Journal

      Volume: 11 Issue: 1 Pages: 1-11

    • DOI

      10.5057/kei.11.1

    • NAID

      130002148633

    • ISSN
      2185-7865
    • Related Report
      2012 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Harmonious Color Model with Fragrance.2012

    • Author(s)
      Miura, K., & Saito, M.
    • Journal Title

      Color research and application

      Volume: Volume 37, Issue 3 Pages: 219-232

    • Related Report
      2012 Annual Research Report
  • [Journal Article] Harmony between colors and fragrances : effect on dimensions of impressions2012

    • Author(s)
      Miura, M., Saito, M.
    • Journal Title

      Kansei Engineering, International Journal

      Volume: 11(1) Pages: 1-11

    • NAID

      130002148633

    • Related Report
      2011 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 色彩と香りの調和による心理的効果2010

    • Author(s)
      三浦久美子・堀部奈都香・齋藤美穂
    • Journal Title

      日本色彩学会誌

      Volume: 34 Pages: 14-25

    • NAID

      110007609983

    • Related Report
      2010 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 色彩と感覚協調(特集「感覚をつなぐ色の可能性」)2010

    • Author(s)
      齋藤美穂
    • Journal Title

      日本色彩学会誌

      Volume: 34 Pages: 359-363

    • Related Report
      2010 Annual Research Report
    • Peer Reviewed
  • [Presentation] An fMRI study on the perception of the harmony of color and fragrance.2012

    • Author(s)
      Miho SAITO, Tadayuki WAKATA, Yuri TERASAWA, Kentaro OBA, Yoshiya MORIGUCHI
    • Organizer
      AIC2012 Conference Proceedings
    • Related Report
      2012 Final Research Report
  • [Presentation] 心理的な香りの分類における,調和色・不調和色の検討 -PCCS表色系を用いたトーン系列,同一色相系列について-2012

    • Author(s)
      若田忠之・齋藤美穂,
    • Organizer
      日本色彩学会
    • Place of Presentation
      京都大学
    • Related Report
      2012 Annual Research Report
  • [Presentation] A study of color impression about "tone" in PCCS color system2012

    • Author(s)
      Tadayuki WAKATA and Miho SAITO
    • Organizer
      日本色彩学会
    • Place of Presentation
      京都大学
    • Related Report
      2012 Annual Research Report
  • [Presentation] 柑橘系の香りの心理学的分類2012

    • Author(s)
      若田忠之・齋藤美穂
    • Organizer
      日本心理学会第76回大会
    • Place of Presentation
      専修大学
    • Related Report
      2012 Annual Research Report
  • [Presentation] An fMRI study on the perception of the harmony of color and fragrance2012

    • Author(s)
      Miho SAITO・Tadayuki WAKATA・Yuri TERASAWA・Kentaro OBA and Yoshiya MORIGUCHI
    • Organizer
      International Colour Association (AIC)
    • Place of Presentation
      Taipei,Taiwan
    • Related Report
      2012 Annual Research Report
  • [Presentation] The impression of tones and hue in gradation of Practical Color Co-Ordinate System (PCCS)2012

    • Author(s)
      Tadayuki WAKATA and Miho SAITO
    • Organizer
      International Colour Association (AIC)
    • Place of Presentation
      Taipei,Taiwan
    • Related Report
      2012 Annual Research Report
  • [Presentation] 香りの分類における香りの構成成分と印象の比較2012

    • Author(s)
      若田忠之, 齋藤美穂
    • Organizer
      日本味と匂学会
    • Place of Presentation
      大阪大学吹田キャンパス
    • Related Report
      2012 Annual Research Report
  • [Presentation] 2011, Classification of fragrances by their similar psychological images with colors (1)-psychological and physiological study of harmonious color-fragrance combination2011

    • Author(s)
      Saito, M.
    • Organizer
      Congress of the International Color Association (AIC) 2011, Switzerland
    • Place of Presentation
      チューリッヒ(スイス)
    • Year and Date
      2011-06-08
    • Related Report
      2011 Annual Research Report
  • [Presentation] Classification of fragrances by their similar psychological images with colors (2)-a law describing the harmony between fragrances and colors with special emphasis on tones2011

    • Author(s)
      Miura, K., Wakata, T., Saito, M.
    • Organizer
      Congress of the International Color Association (AIC) 2011, Switzerland
    • Place of Presentation
      チューリッヒ(スイス)
    • Year and Date
      2011-06-08
    • Related Report
      2011 Annual Research Report
  • [Presentation] 色・香り・音の調和が生み出す快適生活への可能性2011

    • Author(s)
      齋藤美穂
    • Organizer
      第15回色彩基礎セミナー「五感と色彩」
    • Place of Presentation
      キャンパスプラザ京都
    • Year and Date
      2011-03-11
    • Related Report
      2010 Annual Research Report
  • [Presentation] 色彩と香りや音の調和に基づく多感覚研究の可能性2011

    • Author(s)
      齋藤美穂
    • Organizer
      日本色彩学会視覚情報基礎研究会
    • Place of Presentation
      産業技術総合研究所
    • Year and Date
      2011-03-05
    • Related Report
      2010 Annual Research Report
  • [Presentation] 色彩と感覚協調(1)-色彩と香りや音の印象の調和性に着目した心理的・生理的効果の検討2010

    • Author(s)
      齋藤美穂・三浦久美子
    • Organizer
      多感覚研究会(日本基礎心理学会)
    • Place of Presentation
      東北大学
    • Year and Date
      2010-12-04
    • Related Report
      2010 Annual Research Report
  • [Presentation] 色彩と感覚協調(2)-色と香りの印象的次元と調和性2010

    • Author(s)
      三浦久美子・齋藤美穂
    • Organizer
      多感覚研究会(日本基礎心理学会)
    • Place of Presentation
      東北大学
    • Year and Date
      2010-12-04
    • Related Report
      2010 Annual Research Report
  • [Presentation] 香りの心理学的な分類に対する調和色・不調和色の検討2010

    • Author(s)
      若田忠之・齋藤美穂
    • Organizer
      日本心理学会
    • Place of Presentation
      大阪大学
    • Year and Date
      2010-09-20
    • Related Report
      2010 Annual Research Report
  • [Presentation] PCCSトーンを用いた香りに対する調和色,不調和色の検討2010

    • Author(s)
      若田忠之・齋藤美穂
    • Organizer
      日本色彩学会
    • Place of Presentation
      長良川国際会議場
    • Year and Date
      2010-05-15
    • Related Report
      2010 Annual Research Report
  • [Presentation] 香りの調和色予測モデルに対する可逆的検討2010

    • Author(s)
      三浦久美子・河村茉莉・齋藤美穂
    • Organizer
      日本色彩学会
    • Place of Presentation
      長良川国際会議場
    • Year and Date
      2010-05-15
    • Related Report
      2010 Annual Research Report
  • [Book] 嗅覚と匂い・香りの産業利用最前線 色彩と香りの心理メカニズム-調和性からの検討-2013

    • Author(s)
      Miho SAITO
    • Publisher
      NTS
    • Related Report
      2012 Final Research Report
  • [Book] 嗅覚と匂い・香りの産業利用最前線2013

    • Author(s)
      齋藤美穂
    • Total Pages
      402
    • Publisher
      NTS
    • Related Report
      2012 Annual Research Report

URL: 

Published: 2010-08-23   Modified: 2019-07-29  

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