| Project/Area Number |
22700775
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Eating habits, studies on eating habits
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| Research Institution | Tokyo Denki University |
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Principal Investigator |
KIMURA Atsushi 東京電機大学, 情報環境学部, 助教 (90462530)
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| Project Period (FY) |
2010 – 2011
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| Project Status |
Completed (Fiscal Year 2011)
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| Budget Amount *help |
¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2011: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2010: ¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
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| Keywords | 食行動 / 食品 / 消費者行動 / リスクコミュニケーション / ステレオタイプ / 食習慣 / 主観的規範 / 情報表示 |
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| Research Abstract |
The aim of the present study is to describe major positive and negative beliefs and consumption stereotypes toward genetically modified(GM) food among Japanese consumers, and to identify differences in those beliefs and stereotypes among consumer segments with different levels of intention to purchase. In this study, respondents were asked to rate their purchase intention, attitude and subjective norm and to indicate their agreement with each of three positive and three negative beliefs which were extracted from the preliminary survey. Among a sample of 300 Japanese consumers, three segments are distinguished with respect to purchase intentions for GM food : proponent, neutral and opponent. The results demonstrate that the proponent and the neutral group were almost congruent in their beliefs and stereotypes toward GM food, except in beliefs about ethical concern.
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