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The influence of the subjective norm on consumers' intention to purchase foods derived from modern biotechnology

Research Project

Project/Area Number 22700775
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeSingle-year Grants
Research Field Eating habits, studies on eating habits
Research InstitutionTokyo Denki University

Principal Investigator

KIMURA Atsushi  東京電機大学, 情報環境学部, 助教 (90462530)

Project Period (FY) 2010 – 2011
Project Status Completed (Fiscal Year 2011)
Budget Amount *help
¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2011: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2010: ¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
Keywords食行動 / 食品 / 消費者行動 / リスクコミュニケーション / ステレオタイプ / 食習慣 / 主観的規範 / 情報表示
Research Abstract

The aim of the present study is to describe major positive and negative beliefs and consumption stereotypes toward genetically modified(GM) food among Japanese consumers, and to identify differences in those beliefs and stereotypes among consumer segments with different levels of intention to purchase. In this study, respondents were asked to rate their purchase intention, attitude and subjective norm and to indicate their agreement with each of three positive and three negative beliefs which were extracted from the preliminary survey. Among a sample of 300 Japanese consumers, three segments are distinguished with respect to purchase intentions for GM food : proponent, neutral and opponent. The results demonstrate that the proponent and the neutral group were almost congruent in their beliefs and stereotypes toward GM food, except in beliefs about ethical concern.

Report

(3 results)
  • 2011 Annual Research Report   Final Research Report ( PDF )
  • 2010 Annual Research Report
  • Research Products

    (30 results)

All 2012 2011 2010

All Journal Article (9 results) (of which Peer Reviewed: 7 results) Presentation (13 results) Book (8 results)

  • [Journal Article] Reaction time as an indicator of stimulus-response binding in affective judgment of visual stimuli2012

    • Author(s)
      Atsushi Kimura, Ippeita Dan, Akio Asakawa, Nobuyuki Watanabe, Hiroshi Yamada, Yuji Wada
    • Journal Title

      Japanese Psychological Research

      Volume: 54(4) Issue: 4 Pages: 335-347

    • DOI

      10.1111/j.1468-5884.2012.00511.x

    • Related Report
      2011 Annual Research Report 2011 Final Research Report
    • Peer Reviewed
  • [Journal Article] Dish influences implicit gender-based food stereotypes among young Japanese adults2012

    • Author(s)
      Kimura, A., Wada, Y., Asakawa, A., Masuda, T., Goto, S., Dan, I., & Oka, T.
    • Journal Title

      Appetite

      Volume: 58巻 Issue: 3 Pages: 940-945

    • DOI

      10.1016/j.appet.2012.02.013

    • Related Report
      2011 Annual Research Report 2011 Final Research Report
    • Peer Reviewed
  • [Journal Article] Using conjoint analysis to assess purchase intent of fermented soy product(natto) among Japanese housewives2011

    • Author(s)
      Kimura, A., Kuwazawa, S., Wada, Y., Kyutoku, Y., Okamoto, M., Yamaguchi, Y., Masuda, T., & Dan, I.
    • Journal Title

      Journal of Food Science

      Volume: 76巻 Issue: 3 Pages: 217-224

    • DOI

      10.1111/j.1750-3841.2011.02047.x

    • Related Report
      2011 Annual Research Report 2011 Final Research Report
    • Peer Reviewed
  • [Journal Article] 食味に影響を及ぼす社会心理学的要因2010

    • Author(s)
      木村敦・和田有史・岡隆
    • Journal Title

      日本官能評価学会誌

      Volume: 14巻 Pages: 95-99

    • NAID

      40017385613

    • URL

      http://ci.nii.ac.jp/naid/40017385613

    • Related Report
      2011 Final Research Report
  • [Journal Article] Interactive effects of carbon footprint information and its accessibility on value and subjective qualities of food products2010

    • Author(s)
      Kimura, A., Wada, Y., Kamada, A., Masuda, T., Okamoto, M., Goto, S., Tsuzuki, D., Cai, D., Oka, T., & Dan, I.
    • Journal Title

      Appetite

      Volume: 55巻 Issue: 2 Pages: 73-79

    • DOI

      10.1016/j.appet.2010.06.013

    • Related Report
      2011 Final Research Report
    • Peer Reviewed
  • [Journal Article] Eating habits in childhood relate to preference for traditional diets among young Japanese2010

    • Author(s)
      Kimura, A., Wada, Y., Ohshima, K., Yamaguchi, Y., Tsuzuki, D., Oka, T., & Dan, I.
    • Journal Title

      Food Quality and Preference

      Volume: 21巻 Issue: 7 Pages: 843-848

    • DOI

      10.1016/j.foodqual.2010.05.002

    • Related Report
      2011 Final Research Report
    • Peer Reviewed
  • [Journal Article] Eating habits in childhood relate to preference for traditional diets among young Japanese.2010

    • Author(s)
      Atsushi Kimura
    • Journal Title

      Food Quality and Preference

      Volume: 21 Pages: 843-848

    • Related Report
      2010 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Interactive effects of carbon footprint information and its accessibility on value and subjective qualities of food products2010

    • Author(s)
      Atsushi Kimura
    • Journal Title

      Appetite

      Volume: 55 Pages: 271-278

    • Related Report
      2010 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 食味に影響を及ぼす社会心理学的要因2010

    • Author(s)
      木村敦
    • Journal Title

      日本官能評価学会誌

      Volume: 14 Pages: 95-99

    • NAID

      40017385613

    • Related Report
      2010 Annual Research Report
  • [Presentation] 向社会的行動を促進する情報環境2012

    • Author(s)
      木村敦
    • Organizer
      コミュニケーションの分析と応用研究会2012
    • Place of Presentation
      東京電機大学
    • Year and Date
      2012-03-09
    • Related Report
      2011 Final Research Report
  • [Presentation] 向社会的行動を促進する情報環境2012

    • Author(s)
      木村敦
    • Organizer
      コミュニケーションの分析と応用研究会2012
    • Place of Presentation
      東京電機大学千葉ニュータウンキャンパス(千葉)
    • Year and Date
      2012-03-07
    • Related Report
      2011 Annual Research Report
  • [Presentation] 他者手がかりが消費者のフェアトレード食品購買意思に及ぼす影響2011

    • Author(s)
      山本真菜・木村敦・武川直樹・湯浅将英・増田知尋・岡隆・和田有史
    • Organizer
      HCGシンポジウム2011
    • Place of Presentation
      サンポートホール高松
    • Year and Date
      2011-12-07
    • Related Report
      2011 Final Research Report
  • [Presentation] 他者手がかりが消費者のフェアトレード食品購買意思に及ぼす影響2011

    • Author(s)
      山本真菜
    • Organizer
      HCGシンポジウム2011
    • Place of Presentation
      サンポートホール高松(香川)
    • Year and Date
      2011-12-07
    • Related Report
      2011 Annual Research Report
  • [Presentation] 会話における沈黙の気まずさと発声・身体動作の関係:発話交替場面の分析2011

    • Author(s)
      佐々木寛紀
    • Organizer
      日本心理学会第75回大会
    • Place of Presentation
      日本大学世田谷キャンパス(東京)
    • Year and Date
      2011-09-16
    • Related Report
      2011 Annual Research Report
  • [Presentation] 非円滑な発話交替時における沈黙の気まずさとフィラーの関係2011

    • Author(s)
      佐々木寛紀・武川直樹・木村敦・徳永弘子
    • Organizer
      電子情報通信学会ヒューマンコミュニケーション基礎(HCS)研究会
    • Place of Presentation
      沖縄産業支援センター
    • Year and Date
      2011-05-23
    • Related Report
      2011 Final Research Report
  • [Presentation] ウェブアンケートによる食品害虫サイト利用状況調査2011

    • Author(s)
      曲山幸生・七里与子・宮ノ下明大・今村太郎・和田有史・増田知尋・木村敦
    • Organizer
      日本家屋害虫学会第32回年次大会
    • Place of Presentation
      東京農業大学
    • Year and Date
      2011-02-26
    • Related Report
      2011 Final Research Report 2010 Annual Research Report
  • [Presentation] 対話における沈黙が発話交替に及ぼす影響:沈黙時のフィラーが持つ役割とは?2010

    • Author(s)
      佐々木寛紀・武川直樹・寺井仁・木村敦
    • Organizer
      電子情報通信学会HCGシンポジウム2010
    • Place of Presentation
      宮崎シーガイア
    • Year and Date
      2010-12-17
    • Related Report
      2011 Final Research Report
  • [Presentation] 対話における沈黙が発話交替に及ぼす影響-沈黙時のフィラーが持つ役割とは?-2010

    • Author(s)
      佐々木寛紀
    • Organizer
      HCGシンポジウム2010
    • Place of Presentation
      宮崎シーガイア
    • Year and Date
      2010-12-17
    • Related Report
      2010 Annual Research Report
  • [Presentation] 鮮度をみる:輝度分布が鮮度視知覚に及ぼす影響2010

    • Author(s)
      和田有史・Carlos Arce-Lopera・増田知尋・木村敦・岡嶋克典
    • Organizer
      日本官能評価学会2010年度大会
    • Place of Presentation
      東京農業大学
    • Year and Date
      2010-11-20
    • Related Report
      2011 Final Research Report
  • [Presentation] 鮮度をみる-輝度分布が鮮度視知覚に及ぼす影響-2010

    • Author(s)
      和田有史
    • Organizer
      日本官能評価学会2010年度大会
    • Place of Presentation
      東京農業大学
    • Year and Date
      2010-11-20
    • Related Report
      2010 Annual Research Report
  • [Presentation] 食器が日本人青年の食品ジェンダー・ステレオタイプに及ぼす効果2010

    • Author(s)
      木村敦・和田有史・増田知尋・檀一平太・岡隆
    • Organizer
      日本心理学会第74回大会
    • Place of Presentation
      大阪大学
    • Year and Date
      2010-09-22
    • Related Report
      2011 Final Research Report 2010 Annual Research Report
  • [Presentation] 遺伝子組換え食品に対するステレオタイプと購買意思との関係2010

    • Author(s)
      木村敦・和田有史・山本真菜・岡隆
    • Organizer
      日本社会心理学会第51回大会
    • Place of Presentation
      広島大学
    • Year and Date
      2010-09-17
    • Related Report
      2011 Final Research Report 2010 Annual Research Report
  • [Book] 味わいの認知科学2011

    • Author(s)
      木村敦・和田有史
    • Total Pages
      265
    • Publisher
      勁草書房
    • Related Report
      2011 Final Research Report
  • [Book] Handbook of Behavior, food and nutrition2011

    • Author(s)
      Kimura, A., Wada, Y., & Dan, I.
    • Total Pages
      3600
    • Publisher
      Springer
    • Related Report
      2011 Final Research Report
  • [Book] Psychology of stereotypes2011

    • Author(s)
      Kimura, A., Wada, Y., & Oka, T
    • Total Pages
      334
    • Publisher
      Nova Science Publishers
    • Related Report
      2011 Final Research Report
  • [Book] 味わいの認知科学(担当章:第10章食と消費者行動)(日下部裕子・和田有史(編))2011

    • Author(s)
      木村敦
    • Total Pages
      265
    • Publisher
      勁草書房
    • Related Report
      2011 Annual Research Report
  • [Book] Handbook of Behavior, food and nutrition.(担当章: Chapter 140.Gender-based food stereotypes among young Japanese)(V.R.Preedy (Ed.))2011

    • Author(s)
      Atsushi Kimura
    • Publisher
      Springer
    • Related Report
      2011 Annual Research Report
  • [Book] E.L.Simon (Ed.) Psychology of stereotypes (Chapter 13 Stereotypes toward food and eating behavior, pp.279-292.)2011

    • Author(s)
      Atsushi Kimura
    • Total Pages
      334
    • Publisher
      Nova Science Publishers
    • Related Report
      2010 Annual Research Report
  • [Book] 現代の認知心理学2010

    • Author(s)
      和田有史・木村敦
    • Total Pages
      301
    • Publisher
      北大路書房
    • Related Report
      2011 Final Research Report
  • [Book] 日本認知心理学会(監修)三浦佳世(編)現代の認知心理学 第1巻 知覚と感性(第2章 五感とクロスモダリティ,pp.28-55.)2010

    • Author(s)
      和田有史
    • Total Pages
      301
    • Publisher
      北大路書房
    • Related Report
      2010 Annual Research Report

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Published: 2010-08-23   Modified: 2016-04-21  

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