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Strategy for growing brand equity; geographical study on large-scale farmers in Japan.

Research Project

Project/Area Number 22700852
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeSingle-year Grants
Research Field Geography
Research InstitutionChiba University

Principal Investigator

UMEDA Katsuki  千葉大学, 教育学部, 准教授 (20344533)

Project Period (FY) 2010 – 2012
Project Status Completed (Fiscal Year 2012)
Budget Amount *help
¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
Fiscal Year 2012: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2011: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2010: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Keywordsブランド・エクイティ / 農水産物 / 大規模農業者 / 市場認知度 / フードシステム / 農産物 / 水産物 / フードネットワーク / 大規模農漁業者
Research Abstract

Strategy for growing brand equity is a crucial issue to create added value in agriculture in developed countries. Firstly, I made a list on brand-name of agricultural and marine products in some regions in Japan, including Hokkaido, Chiba, Nagano, Shiga and Miyazaki prefecture. Secondly, I clarified the process and factor of completing brand equity according to some case studies. As a result, I divided brands into 4 types on the conditions of making brand and the methods of shipping products.

Report

(4 results)
  • 2012 Annual Research Report   Final Research Report ( PDF )
  • 2011 Annual Research Report
  • 2010 Annual Research Report
  • Research Products

    (4 results)

All 2011 2010

All Presentation (4 results)

  • [Presentation] Resent situation of Economic Geography in Japan2011

    • Author(s)
      Katsuki UMEDA
    • Organizer
      Joint Meeting on Recent Geographical Studies
    • Place of Presentation
      Beijing University (China)
    • Year and Date
      2011-09-05
    • Related Report
      2012 Final Research Report
  • [Presentation] Resent situation of Economic Geography in Japan2011

    • Author(s)
      Katsuki UMEDA
    • Organizer
      International Meeting of Geographical Research and Presentation
    • Place of Presentation
      Beijing University(中華人民共和国)
    • Year and Date
      2011-09-05
    • Related Report
      2011 Annual Research Report
  • [Presentation] 大学生の空間認識-地域おこしのための資質としての視点から-2011

    • Author(s)
      梅田克樹
    • Organizer
      農山村政策研究会
    • Place of Presentation
      明治大学
    • Year and Date
      2011-01-28
    • Related Report
      2012 Final Research Report
  • [Presentation] ふるさと学習と郷土 認識-大学生の「お国自慢」に着目して-2010

    • Author(s)
      梅田克樹
    • Organizer
      東北地理学会秋季学術大会
    • Place of Presentation
      北海学園大学
    • Year and Date
      2010-09-18
    • Related Report
      2012 Final Research Report

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Published: 2010-08-23   Modified: 2019-07-29  

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