| Project/Area Number |
22730337
|
|---|
| Research Category |
Grant-in-Aid for Young Scientists (B)
|
| Allocation Type | Single-year Grants |
|---|
| Research Field |
Commerce
|
|---|
| Research Institution | Miyagi University |
|---|
Principal Investigator |
|
|---|
| Project Period (FY) |
2010 – 2011
|
| Project Status |
Completed (Fiscal Year 2011)
|
| Budget Amount *help |
¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
Fiscal Year 2011: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2010: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
|
|---|
| Keywords | 流通 / 有機農産物 / 一般的信頼 / 購買チャネル / ドイツ / 流通チャネル / 開閉基準 / 価格プレミアム |
|---|
| Research Abstract |
In this study, factors that affect the difference in the structure of organic food market were examined by the comparison of questionnaire surveys conducted in Japan and Germany. The study found that consumers who shop at"open"channels like supermarket have relatively higher degree of "general trust"compared to those who don' t, and therefore, measures that contribute to raise the degree of "general trust"appeared to be effective in efforts of mainstreaming the organic food market. However as the survey in Germany showed the different results, this relationship needs further inquiries.
|
