| Budget Amount *help |
¥2,990,000 (Direct Cost: ¥2,300,000、Indirect Cost: ¥690,000)
Fiscal Year 2012: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2011: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2010: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
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| Research Abstract |
This study focuses on disposition behavior and identity formation in consumption process. In Study1, We review about disposition behavior and identity. These study suggest that consciousness of identity causes three types of disposition behavior. That is 1) Transforming self-image, 2) Sharing identity with new owner, and 3) making self-image with uniqueness. In Study 2, Consumer are interested in making own Identity during buying or having product. The differences of this consciousness affects momentum to them decision making of disposition. In Study 3, Intention of participation for participate based disposition behavior is affected by combination of consciousness of identity formation and frugal.
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