| Project/Area Number |
22760391
|
|---|
| Research Category |
Grant-in-Aid for Young Scientists (B)
|
| Allocation Type | Single-year Grants |
|---|
| Research Field |
Civil engineering project/Traffic engineering
|
|---|
| Research Institution | Kyoto University |
|---|
Principal Investigator |
OBA Tetsuharu 京都大学, 工学研究科, 助教 (80464197)
|
|---|
| Project Period (FY) |
2010 – 2011
|
| Project Status |
Completed (Fiscal Year 2011)
|
| Budget Amount *help |
¥4,160,000 (Direct Cost: ¥3,200,000、Indirect Cost: ¥960,000)
Fiscal Year 2011: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2010: ¥2,860,000 (Direct Cost: ¥2,200,000、Indirect Cost: ¥660,000)
|
|---|
| Keywords | 都市景観 / 屋外広告物 / 規制誘導施策 / 活用政策 / GIS / 京都市新景観政策 / 規制誘導 / 活用施策 / 効果検証 / 設置状況 |
|---|
| Research Abstract |
This study built the GIS database based on two field surveys before and after revision of Kyoto City Outdoor Advertising Ordinance(2007) to investigate distribution of outdoor advertisements along main streets. Moreover this study clarified causal structure between revised ordinance/tighter control and subsequent changes in distribution of outdoor advertisements. While the results indicated that the tighter control has had positive effects on the improvement of the advertising streetscape. the objective behind the revision. it was evident that the tighter control also had unintended negative effects. Elsewhere, the willingness of persons subject to the regulations regarding portable outdoor advertising signs to remove such signs was shown to have a direct effect on improvements to the dimensions, coloration, height and placement of large-scale fixed-type outdoor advertisements.
|
