| Project/Area Number |
22880032
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| Research Category |
Grant-in-Aid for Research Activity Start-up
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| Allocation Type | Single-year Grants |
|---|
| Research Field |
Agro-economics
|
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| Research Institution | International Christian University |
|---|
Principal Investigator |
JOSHI Abhay 国際基督教大学, 社会科学研究所, 研究員 (30587671)
|
|---|
| Project Period (FY) |
2010 – 2011
|
| Project Status |
Completed (Fiscal Year 2011)
|
| Budget Amount *help |
¥2,275,000 (Direct Cost: ¥1,750,000、Indirect Cost: ¥525,000)
Fiscal Year 2011: ¥689,000 (Direct Cost: ¥530,000、Indirect Cost: ¥159,000)
Fiscal Year 2010: ¥1,586,000 (Direct Cost: ¥1,220,000、Indirect Cost: ¥366,000)
|
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| Keywords | 有機農産物 / 消費者 / 人口統計学的変数 / インド |
|---|
| Research Abstract |
The objective of this research is to understand how demographic variables relate to people's decision-making concerning the purchase of organic foods in India. This study revealed that, even though organic food is free of chemical pesticides and is good for the environment and consumers' health, its use is ultimately and easily affected by the demographic variables of the consumers.
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