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Investigation of Opinion Polarization in Online Communication: Towards an Integration of Explanation and Prediction

Research Project

Project/Area Number 22K20182
Research Category

Grant-in-Aid for Research Activity Start-up

Allocation TypeMulti-year Fund
Review Section 0108:Sociology and related fields
Research InstitutionTohoku University (2023)
The University of Tokyo (2022)

Principal Investigator

LYU ZEYU  東北大学, 文学研究科, 准教授 (30966312)

Project Period (FY) 2022-08-31 – 2024-03-31
Project Status Completed (Fiscal Year 2023)
Budget Amount *help
¥2,860,000 (Direct Cost: ¥2,200,000、Indirect Cost: ¥660,000)
Fiscal Year 2023: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2022: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Keywords計算社会科学 / 意見分極化 / ソーシャルメディア / ビッグデータ / 自然言語処理 / 分極化 / ビッグデータ解析 / 機械学習
Outline of Research at the Start

Based on a computational social science framework, the research sets out to explore the causal mechanism and construct a predictive model of opinion polarization in online communication.

Outline of Final Research Achievements

(1) This project uses big data data and computational methods to investiagte the mechanism of opinion expression on social media. We find the individuals’ tendency to maintain their partisan identification can lead to hostility toward individuals of opposing partisans, serving as a potential mechanism that contributes to polarization.
(2) This project explores the possibilities of LLMs (Large Language Models) in research related to opinion polarization. We have validated and demonstrated that LLMs can mimic individuals with specific partisan leanings and cognitive biases. This implies that LLMs can be used in social simulations to enrich the fidelity and complexity of simulations, potentially providing deeper insights into the mechanisms of opinion polarization.

Academic Significance and Societal Importance of the Research Achievements

ソーシャルメディアをはじめとするオンライン場における意見の分極化は、集団間の意見の隔たりを深め、社会的な分断を助長することが問題視されている。本研究が明らかにするオンライン場における意見形成の知見は、意見の分極化を軽減するための適切な政策確立において重要な基礎となる。また、本研究で提案した大規模言語モデルによる社会シミュレーションの手法は、新たな研究の方向性を開拓した点で学術的意義が高いと考えられる。

Report

(3 results)
  • 2023 Annual Research Report   Final Research Report ( PDF )
  • 2022 Research-status Report
  • Research Products

    (7 results)

All 2024 2023

All Journal Article (3 results) (of which Peer Reviewed: 1 results) Presentation (3 results) (of which Int'l Joint Research: 1 results,  Invited: 2 results) Book (1 results)

  • [Journal Article] ソーシャルメディア言論分析の方法②-安倍首相に対するTwitter上の投稿分析を事例としたトピックモデルの適用2024

    • Author(s)
      瀧川裕貴, 永吉希久子, 呂 沢宇, 下窪拓也, 渡辺誓司,中村美子
    • Journal Title

      放送研究と調査

      Volume: なし Pages: 26-43

    • Related Report
      2023 Annual Research Report
  • [Journal Article] Computational Social Science Approach to Social Media Analysis2023

    • Author(s)
      瀧川 裕貴、永吉 希久子、呂 沢宇、下窪 拓也、渡辺 誓司、中村 美子
    • Journal Title

      The NHK Monthly Report on Broadcast Research

      Volume: 73 Issue: 3 Pages: 70-85

    • DOI

      10.24634/bunken.73.3_70

    • ISSN
      0288-0008, 2433-5622
    • Year and Date
      2023-03-01
    • Related Report
      2022 Research-status Report
  • [Journal Article] Cross-cutting interaction, inter-party hostility, and partisan identity: Analysis of offensive speech in social media2023

    • Author(s)
      Lyu Zeyu
    • Journal Title

      New Media & Society

      Volume: Online First Issue: 2 Pages: 595-613

    • DOI

      10.1177/14614448231180654

    • Related Report
      2023 Annual Research Report
    • Peer Reviewed
  • [Presentation] Leveraging Large Language Models to Understand the Opinion of Polarization2024

    • Author(s)
      呂沢宇
    • Organizer
      国際ワークショップ「計算社会科学の社会学的基盤」
    • Related Report
      2023 Annual Research Report
    • Invited
  • [Presentation] 大規模言語モデルの心理学における応用2023

    • Author(s)
      呂沢宇
    • Organizer
      日本理論心理学会第69回大会
    • Related Report
      2023 Annual Research Report
    • Invited
  • [Presentation] Cross-Cutting Interaction, Out-Group Hostility, and Partisan Identity: Investigation of Affective Polarization on Social Media2023

    • Author(s)
      Zeyu Lyu
    • Organizer
      2022 International Conference on Computational Social Science
    • Related Report
      2022 Research-status Report
    • Int'l Joint Research
  • [Book] Sociological Foundations of Computational Social Science2024

    • Author(s)
      Yoshimichi Sato, Hiroki Takikawa
    • Total Pages
      250
    • Publisher
      Springer
    • ISBN
      9789819994311
    • Related Report
      2023 Annual Research Report

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Published: 2022-09-01   Modified: 2025-01-30  

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