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Development for decoding sysytem of attractiveness

Research Project

Project/Area Number 23300080
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypeSingle-year Grants
Section一般
Research Field Sensitivity informatics/Soft computing
Research InstitutionTohoku University

Principal Investigator

KAWASHIMA RYUTA  東北大学, 加齢医学研究所, 教授 (90250828)

Co-Investigator(Kenkyū-buntansha) ARAKI Tsuyoshi  東北大学, 加齢医学研究所, 助教 (20510556)
NOZAWA Takayuki  東北大学, 加齢医学研究所, 助教 (60370110)
Project Period (FY) 2011-04-01 – 2014-03-31
Project Status Completed (Fiscal Year 2013)
Budget Amount *help
¥15,210,000 (Direct Cost: ¥11,700,000、Indirect Cost: ¥3,510,000)
Fiscal Year 2013: ¥5,460,000 (Direct Cost: ¥4,200,000、Indirect Cost: ¥1,260,000)
Fiscal Year 2012: ¥5,070,000 (Direct Cost: ¥3,900,000、Indirect Cost: ¥1,170,000)
Fiscal Year 2011: ¥4,680,000 (Direct Cost: ¥3,600,000、Indirect Cost: ¥1,080,000)
Keywords感性脳科学 / 好感度 / デコーディング / 近赤外分光法 / 機能的MRI / 近赤外分光装置 / 感性情報 / 背外側前頭前野 / 好感度判別 / 快適性評価 / 感性情報デコード / 感性評価
Research Abstract

The purpose of this study was to decode individual feeling of attractiveness from brain imaging data under daily life situation. Firstly, we measured brain activity while watching pictures of animals and objects, and found an area in the medial frontal cortex was specifically related to attractive pictures. Then, we measured activity of the frontal cortex during the same task by multi-channel near infrared spectroscopy (NIRs), and found feeling of attractiveness could be decoded by machine learning on a channel located to the center of forehead. Finally, we measured brain activity by a ultra-small wearable NIRs under daily living situation, and found brain activity increased when a subject felt attractiveness during communication with other people.

Report

(4 results)
  • 2013 Annual Research Report   Final Research Report ( PDF )
  • 2012 Annual Research Report
  • 2011 Annual Research Report
  • Research Products

    (11 results)

All 2014 2013 2012 2011 Other

All Journal Article (1 results) (of which Peer Reviewed: 1 results) Presentation (10 results)

  • [Journal Article] The Neural Bases Underlying Social Risk Perception in Purchase Decisions2014

    • Author(s)
      Yokoyama R, Nozawa T, Sugiura M, Yomogida Y, Takeuchi H, Akimoto Y, Kawashima R.
    • Journal Title

      NeuroImage

      Volume: 91C Pages: 120-128

    • DOI

      10.1016/j.neuroimage.2014.01.036

    • Related Report
      2013 Annual Research Report 2013 Final Research Report
    • Peer Reviewed
  • [Presentation] パートナー選択のマッチング問題に関する意思決定の神経基盤2013

    • Author(s)
      横山諒一, 杉浦元亮, 山本悠貴, Keyvan Kashkouli Nejad, 川島隆太
    • Organizer
      行動経済学会 第7回大会
    • Place of Presentation
      京都
    • Year and Date
      2013-12-14
    • Related Report
      2013 Final Research Report
  • [Presentation] Social conformity in adopting a fashion trend : an fMRI study2013

    • Author(s)
      Kunitoki K, Takeuchi H, Kotozaki Y, Yamamoto Y, Yokoyama R, Sugiura M, Kawashima R
    • Organizer
      The 19th Annual Meeting of the Organization for Human Brain Mapping
    • Place of Presentation
      アメリカ・シアトル
    • Year and Date
      2013-06-17
    • Related Report
      2013 Final Research Report
  • [Presentation] The psychological and neural representation of social norms in making a purchase decision2013

    • Author(s)
      Yokoyama R, Nozawa T, Sugiura M, Yomogida Y, Takeuchi H, Akimoto Y, Shibuya S, Kawashima R
    • Organizer
      Cognitive Neuroscience Annual Meeting
    • Place of Presentation
      アメリカ・サンフランシスコ
    • Year and Date
      2013-04-05
    • Related Report
      2013 Final Research Report
  • [Presentation] Social conformity in adopting a fashion trend: an fMRI study2013

    • Author(s)
      Kunitoki K
    • Organizer
      The 19th Annual Meeting of the Organization for Human Brain Mapping
    • Place of Presentation
      Seattle, WA, USA
    • Related Report
      2013 Annual Research Report
  • [Presentation] The psychological and neural representation of social norms in making a purchase decision2013

    • Author(s)
      Yokoyama R
    • Organizer
      Cognitive Neuroscience Society Annual Meeting
    • Place of Presentation
      San Francisco, USA
    • Related Report
      2013 Annual Research Report
  • [Presentation] パートナー選択のマッチング問題に関する意思決定の神経基盤2013

    • Author(s)
      横山諒一
    • Organizer
      行動経済学会 第7回大会
    • Place of Presentation
      京都
    • Related Report
      2013 Annual Research Report
  • [Presentation] The neural basis of facial warmth and competence perception2012

    • Author(s)
      Yamazaki R, Akimoto Y, Sugiura M, Nouchi R, Terao C, Tsukiura T, Kawashima R
    • Organizer
      Society for Neuroscience 42nd Annual Meeting
    • Place of Presentation
      アメリカ・ニューオーリンズ
    • Year and Date
      2012-10-13
    • Related Report
      2013 Final Research Report
  • [Presentation] The neural basis of facial warmth and competence perception2012

    • Author(s)
      Yamazaki R
    • Organizer
      Society for Neuroscience 42nd Annual Meeting
    • Place of Presentation
      New Orleans, USA
    • Related Report
      2012 Annual Research Report
  • [Presentation] 購買意思決定に影響する「好み」と「社会的リスク」の神経経済学的モデル2011

    • Author(s)
      横山諒一, 澁谷覚, 野澤孝之, 杉浦元亮, 川島隆太
    • Organizer
      第42回消費者行動コンファレンス
    • Place of Presentation
      東京
    • Year and Date
      2011-06-25
    • Related Report
      2013 Final Research Report
  • [Presentation] 購買意思決定に影響する「好み」と「社会的リスク」の神経経済学的モデル

    • Author(s)
      横山諒一
    • Organizer
      第42回消費者行動コンファレンス
    • Place of Presentation
      東京
    • Related Report
      2011 Annual Research Report

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Published: 2011-04-06   Modified: 2019-07-29  

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