co-creation of value between kibs and manufacturing companies:international empirical study on new innovation model

• Project/Area Number: 23330119
• Research Category: Grant-in-Aid for Scientific Research (B)
• Allocation Type: Single-year Grants
• Section: 一般
• Research Field: Business administration
• Research Institution: Tohoku University
• Principal Investigator: NAGAHIRA Akio 東北大学, 工学(系)研究科(研究院), 教授 (10323122)
• Project Period (FY): 2011-04-01 – 2015-03-31
• Project Status: Completed (Fiscal Year 2014)
• Budget Amount: ¥15,600,000 (Direct Cost: ¥12,000,000、Indirect Cost: ¥3,600,000); Fiscal Year 2014: ¥3,640,000 (Direct Cost: ¥2,800,000、Indirect Cost: ¥840,000); Fiscal Year 2013: ¥3,120,000 (Direct Cost: ¥2,400,000、Indirect Cost: ¥720,000); Fiscal Year 2012: ¥4,160,000 (Direct Cost: ¥3,200,000、Indirect Cost: ¥960,000); Fiscal Year 2011: ¥4,680,000 (Direct Cost: ¥3,600,000、Indirect Cost: ¥1,080,000)
• Keywords: KIBS / Fuzzy Front End / 価値共創 / イノベーション / 新製品開発 / 韓国企業との比較 / 不確実性の低減 / 構造方程式モデリング / 新製品開発(NPD) / 製造業 / 韓国製造業 / 中国製造業 / フロントエンド / 新製品・新サービスのアイデア創出 / 知的基盤型サービス業(KIBS) / 製造企業

Outline of Final Research Achievements

The large scale questionnaire survey was conducted to the total of 2188 manufacturing companies in which located in Japan.The number of valid respondents were 326. This data were tested with SmartPLS2.0 which is software of a structure equation modeling. The results show that co-creation of value activities between manufacturers and KIBS were put into effect during the fuzzy front end (FFE) phases. The radical NPD projects were significantly　more innovative than the incremental NPD projects. The radical NPD　projects were more innovative with regard to　technology and market. Our analysis results make clear that KIBS contributed to the radical innovation more than the incremental innovation. In other word, KIBSs reduce the technical and the market uncertainty. The manufacturing companies collaborated with more than one KIBS depending on stages of a new product development process. I reveal that manufacturing companies　tend to emphasize the quality of KIBS in selection of KIBS.

Research Products

• [Journal Article] Comparative study on FFE activities between Korean and Japanese NPD projects (2015)
  • Author(s): Akio Nagahira
  • Journal Title: International Journal of Technology Marketing Volume: Vol 10,No.1 Pages: 67-94
  • Peer Reviewed / Acknowledgement Compliant
• [Journal Article] The Internal Mechanism of FFE Affecting NPD Performance:A theoretical model (2013)
  • Author(s): Li Zhai,Zhijuan Hong, Rui Zhang, Akio Nagahira
  • Journal Title: IEEE Volume: 未定
  • Peer Reviewed
• [Journal Article] The impact of KIBS on Japanese manufacturing corporations from the client-side point of view (2012)
  • Author(s): Akio Nagahira and She Shuo
  • Journal Title: International Journal of Technology Management, Volume: 57 Pages: 201-226
  • Peer Reviewed
• [Presentation] Comparative study on FFE activities between Japanese and Korean NPD project success (2014)
  • Author(s): Akio Nagahira
  • Organizer: R&D Management Conference
  • Place of Presentation: ドイツ シュツットガルト
  • Year and Date: 2014-06-03 – 2014-06-05
• [Presentation] Reducing market uncertainty in the ‘fuzzy front end’ innovation is source of competitive advantages: a comparison of Korean and Japanese product innovation project (2013)
  • Author(s): Akio Nagahira
  • Organizer: ISPIM Conference 2013
  • Place of Presentation: Helsinki, Finland
• [Presentation] Impact of fuzzy front end on Korean NPD success
  • Author(s): Akio Nagahira
  • Organizer: ISPIM (The International Society for Professional Innovation Management)
  • Place of Presentation: Barcelona,Spain