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International Comparison Research on Design Marketing

Research Project

Project/Area Number 23330140
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypeSingle-year Grants
Section一般
Research Field Commerce
Research InstitutionKyoto Institute of Technology

Principal Investigator

SAKAMOTO Kazuko  京都工芸繊維大学, 工芸科学研究科, 准教授 (50379070)

Co-Investigator(Kenkyū-buntansha) ABE Shuzo  早稲田大学, 商学学術院, 教授 (30060015)
KAWARABAYASHI Keiichiro  静岡文化芸術大学, デザイン学部, 教授 (20387525)
FUJITO Mikio  京都工芸繊維大学, 工芸科学研究科, 教授 (90335315)
KITANI Yoji  京都工芸繊維大学, 工芸科学研究科, 准教授 (10299133)
Project Period (FY) 2011-04-01 – 2014-03-31
Project Status Completed (Fiscal Year 2013)
Budget Amount *help
¥9,230,000 (Direct Cost: ¥7,100,000、Indirect Cost: ¥2,130,000)
Fiscal Year 2013: ¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
Fiscal Year 2012: ¥3,380,000 (Direct Cost: ¥2,600,000、Indirect Cost: ¥780,000)
Fiscal Year 2011: ¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Keywordsデザイン・マーケティング / 国際比較 / 文化差異 / 消費特性 / デザイン評価 / デザイン嗜好 / 文化的差異 / 購買意向 / デザインマーケティング
Research Abstract

In this research, we conducted international comparison investigation about design preference. We assumed that design preference was based on a geographic factor, analyzed about relation with the brightness difference preference by adaptation to luminosity with great influence of daylight hours. In addition, as a result of investigating the difference in the color preference according to product category, the useful knowledge which shows the characteristic of a country was drawn. Furthermore, from comparison testing of the East and the West about patterns, a different new hypothesis from the conventional view was found out.

Report

(4 results)
  • 2013 Annual Research Report   Final Research Report ( PDF )
  • 2012 Annual Research Report
  • 2011 Annual Research Report
  • Research Products

    (66 results)

All 2014 2013 2012 2011 Other

All Journal Article (35 results) (of which Peer Reviewed: 31 results) Presentation (31 results) (of which Invited: 4 results)

  • [Journal Article] Local-brands steategy approached with design2014

    • Author(s)
      Kazuko Sakamoto, Keiichiro Kawaravayashi
    • Journal Title

      Journal of Business and Economics(ISSN 2155-7950), USA

    • Related Report
      2013 Final Research Report
    • Peer Reviewed
  • [Journal Article] Is two-tailed testing for directional research hypotheses tests legitimate?2013

    • Author(s)
      Hyun-Chul Choa, Shuzo Abe
    • Journal Title

      Journal of Business Research

      Volume: Volume 66, Issue 9 Pages: 1261-12665

    • Related Report
      2013 Final Research Report
    • Peer Reviewed
  • [Journal Article] デザイナーを活用したデスバレー克服の可能性2013

    • Author(s)
      森永泰史, 山下幹生, 河原林桂一郎
    • Journal Title

      日本経営学会誌

      Volume: 31 Pages: 63-74

    • NAID

      110009612504

    • Related Report
      2013 Final Research Report
    • Peer Reviewed
  • [Journal Article] Strategic Design Management Methods in Major Japanese Electronics Companies2013

    • Author(s)
      Keiichiro KAWARABAYASHI, Mikio FUJITO, Kazuko SAKAMOTO, Yoji KITANI, Mikio YAMASHITA, Noboru KOYAMA, Yasufumi MORINAGA
    • Journal Title

      International Journal of Affective Engineering

      Volume: Vol.12 Vol. 12

    • NAID

      130004597628

    • Related Report
      2013 Final Research Report
    • Peer Reviewed
  • [Journal Article] Transition of structure and business area of design organization, and design management for Japanese electronic manufactures2013

    • Author(s)
      Yoji Kitani, Mikio Fujito, Kazuko Sakamoto, Keiichiro Kawarabayashi
    • Journal Title

      International Journal of Affective Engineering

      Volume: Vol.12 Vol. 12

    • Related Report
      2013 Final Research Report
    • Peer Reviewed
  • [Journal Article] お菓子のパッケージにおけるデザイン特性と嗜好の関係2013

    • Author(s)
      坂本和子, 三田裕子
    • Journal Title

      第19回商品開発・管理学会全国大会予稿集

    • Related Report
      2013 Final Research Report
  • [Journal Article] Difference in the Color Preference by a Geographical Factor2013

    • Author(s)
      Kazuko Sakamoto
    • Journal Title

      2013 International Conference on Marketing and Management Sciences Proceeding

      Volume: PLISSN 2010-376X Pages: 463-467

    • Related Report
      2013 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Local-brands steategy approached with design2013

    • Author(s)
      Kazuko Sakamoto,Keiichiro Kawaravayashi
    • Journal Title

      2013 International Conference on Marketing Studies

      Volume: ISSN-2224-1957 Pages: 1-10

    • Related Report
      2013 Annual Research Report
    • Peer Reviewed
  • [Journal Article] International Comparison of Color Preference on Product Category2013

    • Author(s)
      Kazuko Sakamoto
    • Journal Title

      2013 International Conference on Marketing Studies

      Volume: ISSN-2224-1957 Pages: 1-8

    • Related Report
      2013 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Is two-tailed testing for directional research hypotheses tests legitimate?2013

    • Author(s)
      Hyun-Chul Choa,Shuzo Abe
    • Journal Title

      Journal of Business Research

      Volume: Volume 66, Issue 9 Issue: 9 Pages: 1261-1266

    • DOI

      10.1016/j.jbusres.2012.02.023

    • Related Report
      2013 Annual Research Report
    • Peer Reviewed
  • [Journal Article] デザイナーを活用したデスバレー克服の可能性2013

    • Author(s)
      森永泰史, 山下幹生, 河原林桂一郎
    • Journal Title

      日本経営学会誌

      Volume: (31) Pages: 63-74

    • NAID

      110009612504

    • Related Report
      2013 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Strategic Design Management Methods in Major Japanese Electronics Companies2013

    • Author(s)
      Keiichiro KAWARABAYASHI,Mikio FUJITO,Kazuko SAKAMOTO,Yoji KITANI,Mikio YAMASHITA,Noboru KOYAMA, Yasufumi MORINAGA
    • Journal Title

      International Journal of Affective Engineering

      Volume: 12 Issue: 2 Pages: 325-335

    • DOI

      10.5057/ijae.12.325

    • NAID

      130004597628

    • ISSN
      2187-5413
    • Related Report
      2013 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Transition of Structure and Business Area of Design Organization, and Design Management for Japanese Electric Manufacturers2013

    • Author(s)
      Yoji Kitani, Mikio Fujito,Kazuko Sakamoto,Keiichiro Kawarabayashi
    • Journal Title

      International Journal of Affective Engineering

      Volume: 12 Issue: 2 Pages: 285-290

    • DOI

      10.5057/ijae.12.285

    • NAID

      130004597623

    • ISSN
      2187-5413
    • Related Report
      2013 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 製品カテゴリーが色彩嗜好に与える影響2012

    • Author(s)
      坂本和子・河原林桂一郎・藤戸幹雄・木谷庸二
    • Journal Title

      Design シンポジウム2012予稿集

      Pages: 487-490

    • Related Report
      2013 Final Research Report
    • Peer Reviewed
  • [Journal Article] デザインを有効活用するための感情マーケティング2012

    • Author(s)
      坂本和子
    • Journal Title

      流通情報

      Volume: No.498, Vol.44 No.3 Pages: 22-29

    • Related Report
      2013 Final Research Report 2012 Annual Research Report
  • [Journal Article] 製品カテゴリーが色彩嗜好に与える影響2012

    • Author(s)
      坂本和子
    • Journal Title

      Designシンポジウム2012 proceeding

      Volume: 1 Pages: 487-490

    • Related Report
      2012 Annual Research Report
    • Peer Reviewed
  • [Journal Article] デザイナーの構想力研究2012

    • Author(s)
      藤戸幹雄
    • Journal Title

      Designシンポジウム2012 proceeding

      Volume: 1 Pages: 273-276

    • Related Report
      2012 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Strategic Design Management Methods in Major Japanese Electronics Companies2012

    • Author(s)
      Keiichiro KAWARABAYASHI
    • Journal Title

      Proceedings of International Conference of Kansei Emgineering and Emotion Research(KEER 2012)

      Volume: ISBN:9789860324884 Pages: 818-826

    • Related Report
      2012 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Transition of structure and business area of design organization, and design management for Japanese electronic manufacturers2012

    • Author(s)
      Yoji Kitani
    • Journal Title

      Proceeding of International Conferene on Kansei Engineering and Emotion Research

      Volume: ISBN:9789860324884 Pages: 794-798

    • Related Report
      2012 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Why Japanese mobile phone at electric industries were beaten by I-phone?2012

    • Author(s)
      Mikio Fujit
    • Journal Title

      Proceeding of International Conferene on Kansei Engineering and Emotion Research

      Volume: ISBN:9789860324884 Pages: 1017-1021

    • Related Report
      2012 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Is the use of two-tailed testing for directional research hypotheses tests legitimate?2012

    • Author(s)
      Cho, Hyun-Chul, Shuzo Abe
    • Journal Title

      Journal of Business Research

      Volume: (forthcoming)

    • Related Report
      2011 Annual Research Report
    • Peer Reviewed
  • [Journal Article] ソーシャルデザインシンキングとMOD-その1, 企業内デザイン部門におけるソーシャルデザインマネジメント2011

    • Author(s)
      河原林桂一郎
    • Journal Title

      日本感性工学会予稿集

      Pages: 1-7

    • Related Report
      2013 Final Research Report
  • [Journal Article] The Comparative Analysis of the Design Taste-Japan, South Korea and Finland-2011

    • Author(s)
      Kazuko Sakamoto
    • Journal Title

      IASDR2011 the 4th World Conference on Design Research Proceeding

    • Related Report
      2011 Annual Research Report
    • Peer Reviewed
  • [Journal Article] The Apparel Product Development which Approaches from the Consumer Characteristics in East Asia2011

    • Author(s)
      Kazuko Sakamoto, Mikio Fujoto
    • Journal Title

      2nd JAMS/JAIMS International Conference on Business & Information 2011 proceeding

    • Related Report
      2011 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Overreliance on statistical testing logic in the empirical testing of theories and hypotheses2011

    • Author(s)
      Cho, Hyun-Chul, Shuzo Abe
    • Journal Title

      Journal of Global Academy of Marketing Science

      Volume: Vol.21,No.2 Pages: 45-53

    • Related Report
      2011 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 解釈レベル理論を用いた消費者行動の分析2011

    • Author(s)
      阿部周造、守口剛、恩蔵直人、竹村和久
    • Journal Title

      行動経済学

      Volume: 3巻 Pages: 178-182

    • Related Report
      2011 Annual Research Report
    • Peer Reviewed
  • [Journal Article] ソーシャル・デザインマネジメント2011

    • Author(s)
      河原林桂一郎
    • Journal Title

      日本感性工学会関西支部大会予稿集

      Volume: (CD-ROM) Pages: 1-24

    • Related Report
      2011 Annual Research Report
    • Peer Reviewed
  • [Journal Article] ソーシャルデザインシンキングとMOD2011

    • Author(s)
      河原林桂一郎
    • Journal Title

      日本感性工学会大会予稿集

      Volume: (CD-ROM) Pages: 1-7

    • Related Report
      2011 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Difference in the Color Preference by a Geographical Factor

    • Author(s)
      Kazuko Sakamoto
    • Journal Title

      2013 International Conference on Marketing and Management Sciences Proceeding

    • Related Report
      2013 Final Research Report
    • Peer Reviewed
  • [Journal Article] International Comparison of Color Preference on Product Category

    • Author(s)
      Kazuko Sakamoto
    • Journal Title

      International Comparison of Color Preference on Product Category

    • Related Report
      2013 Final Research Report
    • Peer Reviewed
  • [Journal Article] A Comparative Analysis of Design Taste - Eastern-and-Western-culture comparison-

    • Author(s)
      Kazuko Sakamoto
    • Journal Title

      Academy of Marketing Conference 2013 Proceeding

    • Related Report
      2013 Final Research Report
    • Peer Reviewed
  • [Journal Article] The Comparative Analysis of the Design Taste- Japan, South Korea and Finland

    • Author(s)
      Kazuko Sakamoto
    • Journal Title

      IASDR2011 the 4th World Conference on Design Research Proceeding

    • Related Report
      2013 Final Research Report
    • Peer Reviewed
  • [Journal Article] Comparison about Color Taste of the Product Design in East Asia

    • Author(s)
      Kazuko Sakamoto
    • Journal Title

      2011KSCS International Color Invitation Exhibition of Color Works Proceeding

    • Related Report
      2013 Final Research Report
  • [Journal Article] The Apparel Product Development which Approaches from the Consumer Characteristics in East Asia

    • Author(s)
      Kazuko Sakamoto, Mikio Fujito
    • Journal Title

      2nd JAMS/JAIMS International Conference on Business & Information 2011Proceeding

    • Related Report
      2013 Final Research Report
    • Peer Reviewed
  • [Journal Article] Overreliance on statistical testing logic in the empirical testing of theories and hypotheses

    • Author(s)
      Hyun-Chul, Abe Shuzo
    • Journal Title

      Overreliance on statistical testing logic in the empirical testing of theories and hypotheses

      Volume: 21 Pages: 45-54

    • Related Report
      2013 Final Research Report
    • Peer Reviewed
  • [Presentation] Cultural Influence to the Color Preference According to Product Category2014

    • Author(s)
      Kazuko Sakamoto
    • Organizer
      KEER2014
    • Place of Presentation
      L Sweden ・inköping University
    • Related Report
      2013 Final Research Report
  • [Presentation] A COMPARATIVE ANALYSIS OF DESIGN TASTE - JAPAN AND FINLAND , NETHERLANDS-2013

    • Author(s)
      Kazuko Sakamoto
    • Organizer
      2013 Academy of Marketing Conference, Poster Presentation
    • Place of Presentation
      UK
    • Related Report
      2013 Final Research Report
  • [Presentation] ブランドにおけるパッケージデザインの検討2013

    • Author(s)
      坂本和子, 馬場智嗣
    • Organizer
      日本マーケティングサイエンス学会第93回研究大会
    • Place of Presentation
      長崎県・長崎大学
    • Related Report
      2013 Final Research Report
  • [Presentation] スイーツを美味しくするデザイン要素に関する研究2013

    • Author(s)
      坂本和子, 藤戸幹雄, 木谷庸二
    • Organizer
      日本フードサービス学会第18回年次大会
    • Place of Presentation
      東京都・学習院女子大学
    • Related Report
      2013 Annual Research Report 2013 Final Research Report
  • [Presentation] サブブランドにおけるパッケージデザインの検討2013

    • Author(s)
      坂本和子,馬場智嗣
    • Organizer
      日本マーケティングサイエンス学会第93回研究大会
    • Place of Presentation
      長崎県・長崎大学
    • Related Report
      2013 Annual Research Report
  • [Presentation] A COMPARATIVE ANALYSIS OF DESIGN TASTE - JAPAN AND FINLAND , NETHERLANDS2013

    • Author(s)
      Kazuko Sakamoto
    • Organizer
      2013 Academy of Marketing Conference Poster Presentation
    • Place of Presentation
      Cardiff・Convention center
    • Related Report
      2013 Annual Research Report
  • [Presentation] A Comparative Analysis of Design Taste- Japan and Finland, Netherlands2012

    • Author(s)
      Kazuko Sakamoro
    • Organizer
      Applied arts and future expectations III
    • Place of Presentation
      Damietta university
    • Related Report
      2013 Final Research Report
    • Invited
  • [Presentation] デザイン嗜好の東西比較とその要因研究2012

    • Author(s)
      坂本和子
    • Organizer
      日本マーケティングサイエンス学会第92回研究大会
    • Place of Presentation
      東京都・電通ホール
    • Related Report
      2013 Final Research Report
  • [Presentation] お菓子の色と形が購買に与える影響-美味しくするためのデザイン-2012

    • Author(s)
      坂本和子
    • Organizer
      日本マーケティングサイエンス学会第91回研究大会
    • Place of Presentation
      愛知県・名古屋大学
    • Related Report
      2013 Final Research Report
  • [Presentation] A Comparative Analysis of Design Taste- Japan and Finland , Netherlands2012

    • Author(s)
      Kazuko SAKAMOTO
    • Organizer
      Applied arts and future expectations III
    • Place of Presentation
      Damietta university
    • Related Report
      2012 Annual Research Report
  • [Presentation] 色嗜好の国際比較研究-色嗜好に影響するのは文化的要因か地理的要因か-2011

    • Author(s)
      坂本和子
    • Organizer
      日本マーケティングサイエンス学会
    • Place of Presentation
      電通ホール(東京都)
    • Year and Date
      2011-12-04
    • Related Report
      2011 Annual Research Report
  • [Presentation] 消費者を起点としたビジネスの成功戦略2011

    • Author(s)
      坂本和子
    • Organizer
      経営技術コンサルタント協会定例会
    • Place of Presentation
      大坂市第2駅ビル(大坂市)
    • Year and Date
      2011-11-17
    • Related Report
      2011 Annual Research Report
  • [Presentation] Comparison about Color Taste of the Product Design in East Asia2011

    • Author(s)
      Kazuko Sakamoto
    • Organizer
      2011 International Color Symposium in Autumn, Korean Society of Color Studies
    • Place of Presentation
      Ewha Womans University (Seoul Korea)
    • Year and Date
      2011-10-06
    • Related Report
      2011 Annual Research Report
  • [Presentation] 選択肢の比較と解釈レベル理論2011

    • Author(s)
      阿部周造
    • Organizer
      日本消費者行動研究学会
    • Place of Presentation
      早稲田大学(東京)
    • Year and Date
      2011-06-26
    • Related Report
      2011 Annual Research Report
  • [Presentation] プロトタイピングが異分野学生間の合意形成に及ぼす影響について2011

    • Author(s)
      野村昌由、長崎陸、木谷庸二、藤戸幹雄
    • Organizer
      日本デザイン学会
    • Place of Presentation
      千葉工業大学(千葉)
    • Year and Date
      2011-06-25
    • Related Report
      2011 Annual Research Report
  • [Presentation] ウェブデザインのデザイン要素とブランドイメージの関係について2011

    • Author(s)
      北村憲史郎、久行昭徳、木谷庸二、藤戸幹雄
    • Organizer
      日本デザイン学会
    • Place of Presentation
      千葉工業大学(千葉)
    • Year and Date
      2011-06-25
    • Related Report
      2011 Annual Research Report
  • [Presentation] 自動車エクステリアデザインの造形要素に関する研究2011

    • Author(s)
      相田将明、松下祐輔、木谷庸二、藤戸幹雄
    • Organizer
      日本デザイン学会
    • Place of Presentation
      千葉工業大学(千葉)
    • Year and Date
      2011-06-25
    • Related Report
      2011 Annual Research Report
  • [Presentation] 色嗜好の国際比較研究 -色嗜好に影響するのは文化的要因か地理的要因か-2011

    • Author(s)
      坂本和子
    • Organizer
      日本マーケティングサイエンス学会第90回研究大会
    • Place of Presentation
      東京・電通ホール
    • Related Report
      2013 Final Research Report
  • [Presentation] 品ぞろえによる嗜好変化に関する研究-デザインマーケティングの視点から-2011

    • Author(s)
      山本将介, 坂本和子
    • Organizer
      日本マーケティングサイエンス学会第89回研究大会
    • Place of Presentation
      兵庫県・関西学院大学
    • Related Report
      2013 Final Research Report
  • [Presentation] マーケティングの基礎とブランディング~和テイストと購買動機~

    • Author(s)
      坂本和子
    • Organizer
      京都おんな塾
    • Place of Presentation
      京都市・京都高度技術センター
    • Related Report
      2012 Annual Research Report
    • Invited
  • [Presentation] スイーツを美味しくするデザイン要素に関する研究

    • Author(s)
      坂本和子
    • Organizer
      日本フードサービス学会第9回研究助成中間報告会
    • Place of Presentation
      東京都・日本フードサービス協会
    • Related Report
      2012 Annual Research Report
  • [Presentation] 意思決定過程に関する質問紙尺度の開発

    • Author(s)
      阿部周造
    • Organizer
      実験社会科学カンファレンス
    • Place of Presentation
      大阪市・大阪大学
    • Related Report
      2012 Annual Research Report
  • [Presentation] デザイン嗜好の東西比較とその要因研究

    • Author(s)
      坂本和子
    • Organizer
      日本マーケティング・サイエンス学会第92回研究大会
    • Place of Presentation
      東京都・電通ホール
    • Related Report
      2012 Annual Research Report
    • Invited
  • [Presentation] お菓子のパッケージにおけるデザイン特性と嗜好の関係

    • Author(s)
      坂本和子
    • Organizer
      第19 回商品開発・管理学会の全国大会
    • Place of Presentation
      京都市・同志社大学
    • Related Report
      2012 Annual Research Report
  • [Presentation] Primary attributes and secondary attributes in consumer decision making: Examination of construal level theory

    • Author(s)
      Shuzo  ABE
    • Organizer
      International Congress of Psychology
    • Place of Presentation
      Cape Town
    • Related Report
      2012 Annual Research Report
  • [Presentation] How Strong is the Effect of Construal Level Theory?

    • Author(s)
      Shuzo ABE
    • Organizer
      Global Marketing Conference
    • Place of Presentation
      COEX, Seoul, Republic of Korea
    • Related Report
      2012 Annual Research Report
  • [Presentation] 消費者行動研究と方法

    • Author(s)
      阿部周造
    • Organizer
      日本マーケティング・サイエンス学会第91回研究大会
    • Place of Presentation
      名古屋市・名古屋大学
    • Related Report
      2012 Annual Research Report
  • [Presentation] お菓子の色と形が購買に与える影響-美味しくするためのデザインエッセンス-

    • Author(s)
      坂本和子
    • Organizer
      日本マーケティング・サイエンス学会第91回研究大会
    • Place of Presentation
      名古屋市・名古屋大学
    • Related Report
      2012 Annual Research Report
  • [Presentation] 繊維製品におけるグローバルマーケティング戦略

    • Author(s)
      坂本和子
    • Organizer
      繊維加工技術研究会第43回講演会,
    • Place of Presentation
      大阪市・大阪産業創造館
    • Related Report
      2012 Annual Research Report
    • Invited
  • [Presentation] 解釈レベル理論と消費者行動の国際比較

    • Author(s)
      阿部周造
    • Organizer
      日本消費者行動研究学会
    • Place of Presentation
      関西学院大学
    • Related Report
      2012 Annual Research Report
  • [Presentation] 70年代の消費者行動研究回顧

    • Author(s)
      阿部周造
    • Organizer
      日本消費者行動研究学会
    • Place of Presentation
      関西学院大学
    • Related Report
      2012 Annual Research Report

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Published: 2011-04-06   Modified: 2019-07-29  

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