International Comparison Research on Design Marketing
| Project/Area Number |
23330140
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Kyoto Institute of Technology |
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Principal Investigator |
SAKAMOTO Kazuko 京都工芸繊維大学, 工芸科学研究科, 准教授 (50379070)
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| Co-Investigator(Kenkyū-buntansha) |
ABE Shuzo 早稲田大学, 商学学術院, 教授 (30060015)
KAWARABAYASHI Keiichiro 静岡文化芸術大学, デザイン学部, 教授 (20387525)
FUJITO Mikio 京都工芸繊維大学, 工芸科学研究科, 教授 (90335315)
KITANI Yoji 京都工芸繊維大学, 工芸科学研究科, 准教授 (10299133)
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| Project Period (FY) |
2011-04-01 – 2014-03-31
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| Project Status |
Completed (Fiscal Year 2013)
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| Budget Amount *help |
¥9,230,000 (Direct Cost: ¥7,100,000、Indirect Cost: ¥2,130,000)
Fiscal Year 2013: ¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
Fiscal Year 2012: ¥3,380,000 (Direct Cost: ¥2,600,000、Indirect Cost: ¥780,000)
Fiscal Year 2011: ¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
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| Keywords | デザイン・マーケティング / 国際比較 / 文化差異 / 消費特性 / デザイン評価 / デザイン嗜好 / 文化的差異 / 購買意向 / デザインマーケティング |
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| Research Abstract |
In this research, we conducted international comparison investigation about design preference. We assumed that design preference was based on a geographic factor, analyzed about relation with the brightness difference preference by adaptation to luminosity with great influence of daylight hours. In addition, as a result of investigating the difference in the color preference according to product category, the useful knowledge which shows the characteristic of a country was drawn. Furthermore, from comparison testing of the East and the West about patterns, a different new hypothesis from the conventional view was found out.
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Report
(4 results)
Research Products
(66 results)
