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Comparative Study of Consumer Brand and Channel Choice Behavior under Cross-media.

Research Project

Project/Area Number 23330143
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypeSingle-year Grants
Section一般
Research Field Commerce
Research InstitutionKansai University

Principal Investigator

SUYAMA Keisuke  関西大学, 商学部, 教授 (40154629)

Co-Investigator(Kenkyū-buntansha) SUZUKI Yuya  大阪産業大学, 経営学部, 准教授 (40382824)
KATO Tsukasa  大阪市立大学, 大学院・経営学研究科, 教授 (50161104)
GOTO Kozue  流通科学大学, 商学部, 准教授 (80461127)
KAWASE Masaya  長浜バイオ大学, バイオサイエンス学部, 教授 (90224782)
OTA Kenichiro  長崎県立大学, 経済学部, 講師 (40635512)
Project Period (FY) 2011-11-18 – 2014-03-31
Project Status Completed (Fiscal Year 2013)
Budget Amount *help
¥10,400,000 (Direct Cost: ¥8,000,000、Indirect Cost: ¥2,400,000)
Fiscal Year 2013: ¥4,810,000 (Direct Cost: ¥3,700,000、Indirect Cost: ¥1,110,000)
Fiscal Year 2012: ¥5,590,000 (Direct Cost: ¥4,300,000、Indirect Cost: ¥1,290,000)
Keywords東日本大震災 / 消費者 / ブランド / 流通チャネル / 小売店舗 / ナショナルブランド / プライベートブランド / 国際比較 / 食品リスク / PB / NB / クロスメディア / リスクコミュニケーション / コミュニティ
Research Abstract

New lifestyle and the community commitment which are caused by the economic recession and East Japan great earthquake disaster, internet and SNS have changed not only the consumer's consciousness to food safety but also consumer's choice behavior of the brand, retail store, NB and PB. The manufacturer and the retailer are forced to adapt. In this study, we built "The consumer's brand and store choice model in four countries: Japan, UK, U.S. and China." And we verified our hypotheses quantitatively. As a result, we showed consumer's purchase behavior against the several food risk like BSE, radioactive materials, bird flu, and the like were different in four countries. And these differences depended on the several factors such as consumer, information media, product category, distribution, history, culture, society.

Report

(4 results)
  • 2013 Annual Research Report   Final Research Report ( PDF )
  • 2012 Annual Research Report
  • 2011 Annual Research Report
  • Research Products

    (43 results)

All 2014 2013 2012 2011 Other

All Journal Article (23 results) (of which Peer Reviewed: 11 results) Presentation (16 results) Book (4 results)

  • [Journal Article] 省エネ・節電行動がもたらす企業価値上昇効果2014

    • Author(s)
      陶山計介
    • Journal Title

      日経広研所報

      Volume: 273巻 Pages: 2-9

    • NAID

      40019971751

    • Related Report
      2013 Annual Research Report 2013 Final Research Report
  • [Journal Article] Retailer's Role in the Reconstruction of Areas Affected by the Great East Japan Earthquake : How can retailers make their social contribution coexist with their profit pursuit?2014

    • Author(s)
      Kato, Tsukasa
    • Journal Title

      Journal. Of Global Scholars of marketing Science

      Volume: 24-2 Pages: 189-205

    • Related Report
      2013 Final Research Report
    • Peer Reviewed
  • [Journal Article] Retailer’s Role in the Reconstruction of Areas Affected by the Great East Japan Earthquake: How can retailers make their social contribution coexist with their profit pursuit?2014

    • Author(s)
      加藤司
    • Journal Title

      Journal .of Global Scholars of marketing Science

      Volume: 24-2 Pages: 189-205

    • Related Report
      2013 Annual Research Report
    • Peer Reviewed
  • [Journal Article] アイデンティティ・クライスとしてのC00P ブランド2013

    • Author(s)
      加藤司
    • Journal Title

      生活協同組合研究

      Volume: vol.51 Pages: 32-41

    • Related Report
      2013 Final Research Report
  • [Journal Article] 三陸地域再建に向けた地域商業と地域ブランド形成の課題2013

    • Author(s)
      加藤司
    • Journal Title

      生活協同組合研究

      Volume: 444 Pages: 17-26

    • Related Report
      2013 Annual Research Report 2013 Final Research Report 2012 Annual Research Report
  • [Journal Article] Effect of Green Tea Extract on Copper Dynamics in Mouse Hair2013

    • Author(s)
      Kawase, Masaya et. Al
    • Journal Title

      Food Sci. Technol. Res

      Volume: vol.19 Pages: 123-125

    • NAID

      10031156384

    • Related Report
      2013 Final Research Report
    • Peer Reviewed
  • [Journal Article] Non-Destructive Evaluation Method of Pharmaceutical Tablet by Terahertz-Time-Domain2013

    • Author(s)
      Kawase, Masaya et. Al
    • Journal Title

      Spectroscopy : Application to Sound-Alike Medicines, Infrared, Millimeter, Terahertz Waves

      Volume: vol.34 Pages: 566-571

    • Related Report
      2013 Final Research Report
    • Peer Reviewed
  • [Journal Article] ブランド・パーソナリティとリスク-リスク管理者の信頼に関する考察-2013

    • Author(s)
      後藤こず恵
    • Journal Title

      流通科学大学論集-流通・経営編-

      Volume: 第25巻第2号 Pages: 63-78

    • Related Report
      2013 Final Research Report
  • [Journal Article] アイデンティティ・クライスとしてのC00Pブランド2013

    • Author(s)
      加藤司
    • Journal Title

      生活協同組合研究

      Volume: 451 Pages: 32-41

    • Related Report
      2013 Annual Research Report
  • [Journal Article] Effect of Green Tea Extract on Copper Dynamics in Mouse Hair2013

    • Author(s)
      川瀬雅也 他5名
    • Journal Title

      Food Sci. Technol. Res.

      Volume: 19 Pages: 123-125

    • NAID

      10031156384

    • Related Report
      2013 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Non-Destructive Evaluation Method of Pharmaceutical Tablet by Terahertz-Time-Domain Spectroscopy: Application to Sound-Alike Medicines.2013

    • Author(s)
      川瀬雅也 他14名
    • Journal Title

      J. Infrared, Millimeter, Terahertz Waves

      Volume: 34 Pages: 566-571

    • Related Report
      2013 Annual Research Report
    • Peer Reviewed
  • [Journal Article] ブランド・パーソナリティとリスク―リスク管理者の信頼に関する考察―2013

    • Author(s)
      後藤こず恵
    • Journal Title

      流通科学大学論集―流通・経営編―

      Volume: 第25巻第2号 Pages: 63-78

    • Related Report
      2012 Annual Research Report
  • [Journal Article] ブランドのコミュニティ機能2012

    • Author(s)
      陶山計介
    • Journal Title

      日経広告研究所報

      Volume: 263号 Pages: 2-9

    • Related Report
      2013 Final Research Report 2012 Annual Research Report
  • [Journal Article] 『買い物弱者』対策と事業の採算性2012

    • Author(s)
      加藤司(他1名)
    • Journal Title

      経営研究

      Volume: 第63巻第3号 Pages: 19-38

    • Related Report
      2013 Final Research Report 2012 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 震災からの復興と地域ブランド2012

    • Author(s)
      加藤司
    • Journal Title

      生活協同組合研究

      Volume: vol.437 Pages: 13-21

    • Related Report
      2013 Final Research Report 2012 Annual Research Report
  • [Journal Article] 平成22年度調剤報酬改定後における後発医薬品の使用状況と薬剤師の意識に関する調査2012

    • Author(s)
      川瀬雅也(他6名)
    • Journal Title

      ジェネリック研究

      Volume: vol.9 Pages: 13-19

    • NAID

      40019354259

    • Related Report
      2013 Final Research Report
    • Peer Reviewed
  • [Journal Article] 平成22年度調剤報酬改定後における後発医薬品の使用状況と薬剤師の意識に関する調査2012

    • Author(s)
      川瀬雅也 他6名
    • Journal Title

      ジェネリック研究

      Volume: 9巻 Pages: 13-19

    • NAID

      40019354259

    • Related Report
      2012 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 地域商業の復興とコミュニティの再生2012

    • Author(s)
      加藤司
    • Journal Title

      大阪市立大学都市防災研究グループ編『いのちを守る都市づくり[課題編]東日本大震災から見えてきたもの』

      Volume: 1 Pages: 187-198

    • Related Report
      2011 Annual Research Report
  • [Journal Article] 地域商業の活性化とまちづくりの課題-買い物弱者問題に関連して-2011

    • Author(s)
      加藤司
    • Journal Title

      生活協同組合研究

      Volume: vol.431 Pages: 13-22

    • Related Report
      2013 Final Research Report
  • [Journal Article] New Structure Descriptor in Structure-Activity Relationship Study in the Suppression of the Aryl Hydrocarbon Receptor Transformation by Anthraquinones2011

    • Author(s)
      川瀬 雅也(他5名)
    • Journal Title

      Food Sci. Technol. Res

      Volume: vol.18 Pages: 173-176

    • NAID

      10030917782

    • Related Report
      2013 Final Research Report
    • Peer Reviewed
  • [Journal Article] 地域商業の活性化とまちづくりの課題―買い物弱者問題に関連して―2011

    • Author(s)
      加藤司
    • Journal Title

      生活協同組合研究

      Volume: vol.431 Pages: 13-22

    • Related Report
      2011 Annual Research Report
  • [Journal Article] 商業施設の立地戦略と集積効果2011

    • Author(s)
      加藤司
    • Journal Title

      ロードサイド商業の家賃・地代のメカニズム―事業用定期借地権の活用―(財団法人大阪府不動産鑑定士協会

      Volume: 1 Pages: 1-21

    • Related Report
      2011 Annual Research Report
  • [Journal Article] New Structure Descriptor in Structure-Activity Relationship Study in the Suppression of the Aryl Hydrocarbon Receptor Transformation by Anthraquinones2011

    • Author(s)
      川瀬 雅也 (他5名)
    • Journal Title

      Food Sci. Technol. Res.

      Volume: 18 Pages: 173-176

    • NAID

      10030917782

    • Related Report
      2011 Annual Research Report
    • Peer Reviewed
  • [Presentation] 巨大流通チェーンの食品PB戦略-PBとNBをめぐる新たな競争・提携2013

    • Author(s)
      陶山計介
    • Organizer
      日本商業学会
    • Place of Presentation
      日本大学
    • Year and Date
      2013-12-14
    • Related Report
      2013 Final Research Report
  • [Presentation] ブランド・パワーシフト2013

    • Author(s)
      陶山計介
    • Organizer
      日本マーケティング学会
    • Place of Presentation
      早稲田大学
    • Year and Date
      2013-11-10
    • Related Report
      2013 Final Research Report
  • [Presentation] 消費者のメディア選択行動における個人要因の影響について2013

    • Author(s)
      大田謙一郎
    • Organizer
      日本商業学会九州部会
    • Place of Presentation
      長崎県立大学
    • Year and Date
      2013-09-21
    • Related Report
      2013 Final Research Report
  • [Presentation] Online Brand Community in Japan : Empirical Analyses of e-Reader "Kobo" by Rakuten2012

    • Author(s)
      Hato, M. , Suyama, K., and et. Al
    • Organizer
      2012 ACP Academic Conference
    • Place of Presentation
      Singapore
    • Year and Date
      2012-12-19
    • Related Report
      2013 Final Research Report
  • [Presentation] Role of Retailers in the Reconstruction of Areas Damaged by Earthquakes2012

    • Author(s)
      Kato, Tsukasa
    • Organizer
      10Th SARD workshop "New Opportunity and Challenge for Asian Retail Development in the Next Decade"
    • Place of Presentation
      University of Marketing and Distribution Science
    • Year and Date
      2012-12-01
    • Related Report
      2013 Final Research Report
  • [Presentation] Product Involvement, Knowledge and Media Choice : Longitudinal Study of Disposal Diapers2012

    • Author(s)
      Ota, Kenichiro, Suyama, Keisuke., and et. Al
    • Organizer
      2012 Global Marketing Conference at Seoul
    • Place of Presentation
      The Coex Convention and Exhibition Center, Seoul, South Korea
    • Year and Date
      2012-07-20
    • Related Report
      2013 Final Research Report
  • [Presentation] 震災とブランド・コミュニティ-生協利用者の意識について-2012

    • Author(s)
      鈴木雄也・後藤こず恵・羽藤雅彦
    • Organizer
      日本商業学会関西部会
    • Place of Presentation
      大阪市立大学文化交流センター
    • Year and Date
      2012-06-16
    • Related Report
      2013 Final Research Report
  • [Presentation] 地域コミュニティの再生に果たす小売業の役割2012

    • Author(s)
      加藤司
    • Organizer
      日本商業学会関西部会
    • Place of Presentation
      大阪市立大学文化交流センター
    • Year and Date
      2012-06-16
    • Related Report
      2013 Final Research Report 2012 Annual Research Report
  • [Presentation] Product Involvement, Knowledge and Media Choice: Longitudinal Study of Disposal Diapers2012

    • Author(s)
      Ota, K. Suyama, K., and et. al.
    • Organizer
      2012 Global Marketing Conference at Seoul
    • Place of Presentation
      The Coex Convention and Exhibition Center, Seoul, South Korea
    • Related Report
      2012 Annual Research Report
  • [Presentation] Online Brand Community in Japan: Empirical Analyses of e-Reader “Kobo” by Rakuten2012

    • Author(s)
      Hato、M. , Suyama, K., and et. al.,
    • Organizer
      2012 ACP Academic Conference
    • Place of Presentation
      Nanyang Technological University, Singapore
    • Related Report
      2012 Annual Research Report
  • [Presentation] 巨大流通チェーンの食品PB戦略―PBとNBをめぐる新たな競争・提携

    • Author(s)
      陶山計介
    • Organizer
      日本商業学会
    • Place of Presentation
      日本大学(東京)
    • Related Report
      2013 Annual Research Report
  • [Presentation] ブランド・パワーシフト

    • Author(s)
      陶山計介
    • Organizer
      日本マーケティング学会
    • Place of Presentation
      早稲田大学(東京)
    • Related Report
      2013 Annual Research Report
  • [Presentation] 消費者のメディア選択行動における個人要因の影響について

    • Author(s)
      大田 謙一郎
    • Organizer
      日本商業学会九州部会
    • Place of Presentation
      長崎県立大学
    • Related Report
      2013 Annual Research Report
  • [Presentation] 震災とブランド・コミュニティ―生協利用者の意識について―

    • Author(s)
      鈴木雄也・後藤こず惠他1名
    • Organizer
      日本商業学会関西部会
    • Place of Presentation
      大阪市立大学文化交流センター
    • Related Report
      2012 Annual Research Report
  • [Presentation] Role of Retailers in the Reconstruction of Areas Damaged by Earthquakes.

    • Author(s)
      Kato,T.
    • Organizer
      10Th SARD workshop "New Opportunity and Challenge for Asian Retail Development in the Next Decade"
    • Place of Presentation
      University of Marketing and Distribution Science
    • Related Report
      2012 Annual Research Report
  • [Presentation] コミュニティ型商業の特質と再生の方向

    • Author(s)
      加藤 司
    • Organizer
      日本商業学会第61回全国研究大会
    • Place of Presentation
      熊本学園大学
    • Related Report
      2011 Annual Research Report
  • [Book] イノベーションで創る持続可能社会2013

    • Author(s)
      加藤司, 他
    • Total Pages
      254
    • Publisher
      中央経済社
    • Related Report
      2013 Final Research Report
  • [Book] イノベーションで創る持続可能社会2013

    • Author(s)
      加藤司
    • Total Pages
      254
    • Publisher
      中央経済社
    • Related Report
      2013 Annual Research Report
  • [Book] 波佐見の挑戦-地域ブランドをめざしてー2011

    • Author(s)
      陶山計介, 他
    • Total Pages
      203
    • Publisher
      長崎新聞社
    • Related Report
      2013 Final Research Report
  • [Book] 波佐見の挑戦-地域ブランドをめざしてー2011

    • Author(s)
      陶山計介他
    • Total Pages
      230
    • Publisher
      長崎新聞社
    • Related Report
      2011 Annual Research Report

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Published: 2013-05-15   Modified: 2019-07-29  

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