| Project/Area Number |
23520452
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Linguistics
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| Research Institution | Hokkaido University |
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Principal Investigator |
YOSHIHIRO Yamada 北海道大学, 大学院メディア・コミュニケーション研究院, 教授 (40200761)
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| Co-Investigator(Kenkyū-buntansha) |
KAGEYAMA Hiroyuki 札幌大学, 女子短期大学部, 教授 (30258751)
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| Project Period (FY) |
2011 – 2013
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| Project Status |
Completed (Fiscal Year 2013)
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| Budget Amount *help |
¥2,990,000 (Direct Cost: ¥2,300,000、Indirect Cost: ¥690,000)
Fiscal Year 2013: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2012: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2011: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
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| Keywords | 若者言説 / 概念メタファー / 批判的言説分析 / コミュニケーション / ツーリズム / メタファー / 拡張現実 / ポップカルチャー / 消費化 / 情報化 |
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| Research Abstract |
The purpose of the present research is to find out collective unconscious thought and image of our society to the youth and youth culture by analyzing critically a wide range of media discourse of the mainstream media in Japan. The research is carried out based on the theoretical framework of the "critical metaphor analysis," which is a cognitive linguistic approach to critical discourse analysis. From an empirical point of view, we focus especially on the media discourse about "communication among young people" and compare the discourse with reality of the youth communication.
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