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EXPANSION OF THE ANIMATION BUSINESS BASED ON THE TRANSACTION COST APPROACH: A NEW EXPORT INDUSTRY STUDY

Research Project

Project/Area Number 23530445
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Business administration
Research InstitutionChiba Institute of Technology

Principal Investigator

TOYAMA Masao  千葉工業大学, 社会システム科学部, 教授 (90306390)

Project Period (FY) 2011 – 2013
Project Status Completed (Fiscal Year 2013)
Budget Amount *help
¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
Fiscal Year 2013: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2012: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2011: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Keywords取引コスト / アニメーション・ビジネス / コンテンツ
Research Abstract

Since the growth of the current market of content business has an aspect of low specificity, this is beneficial to companies trying to attract new clients, as well as to the clients themselves. On analyzing animation businesses further, growth is clearly evident in related business segments, including merchandise sales and events such as performances of characters and musicals. In addition, the distribution of information via the Internet is effective in the animation businesses, as this plays a key role in promoting business.

Report

(4 results)
  • 2013 Annual Research Report   Final Research Report ( PDF )
  • 2012 Research-status Report
  • 2011 Research-status Report
  • Research Products

    (24 results)

All 2014 2013 2012 Other

All Presentation (24 results)

  • [Presentation] Case Study on the Mail-Order Sales in Anime-Related Businesses2014

    • Author(s)
      TOYAMA Masao
    • Organizer
      Hawaii International Conference on Education
    • Place of Presentation
      U.S.A.
    • Year and Date
      2014-01-06
    • Related Report
      2013 Final Research Report
  • [Presentation] A Study on the Activation of a Regional Economy through Anime Tourism2013

    • Author(s)
      TOYAMA Masao, HAYASHI Maiko
    • Organizer
      Hawaii International Conference on Social Sciences
    • Place of Presentation
      U.S.A.
    • Year and Date
      2013-05-29
    • Related Report
      2013 Final Research Report
  • [Presentation] Case Study on the Local Concentration of Anime-related Business : Akihabara Case Study2013

    • Author(s)
      TOYAMA Masao, MIKI Erika
    • Organizer
      Hawaii International Conference on Social Sciences
    • Place of Presentation
      U.S.A.
    • Year and Date
      2013-05-29
    • Related Report
      2013 Final Research Report
  • [Presentation] Case Study on the Activation of a Regional Economy through the Promotion of Anime-related Business2013

    • Author(s)
      TOYAMA Masao, HAYASHI Maiko
    • Organizer
      Hawaii International Conference on Business
    • Place of Presentation
      U.S.A.
    • Year and Date
      2013-05-26
    • Related Report
      2013 Final Research Report
  • [Presentation] Case Study on the Local Concentration of Anime-related Business : Ikebukuro Case Study2013

    • Author(s)
      TOYAMA Masao, KAMIMURA Miho
    • Organizer
      Hawaii International Conference on Business
    • Place of Presentation
      U.S.A.
    • Year and Date
      2013-05-26
    • Related Report
      2013 Final Research Report
  • [Presentation] 経営分析に基づくアニメーション事業の事例研究2013

    • Author(s)
      遠山正朗
    • Organizer
      日本生産管理学会
    • Place of Presentation
      愛知
    • Year and Date
      2013-03-24
    • Related Report
      2013 Final Research Report
  • [Presentation] A Study on the Expansion of the Anime-Related Market and the Importance of the Consumer Education2013

    • Author(s)
      TOYAMA Masao
    • Organizer
      Hawaii International Conference on Education
    • Place of Presentation
      U.S.A.
    • Year and Date
      2013-01-07
    • Related Report
      2013 Final Research Report
  • [Presentation] A Study on the Animation Business Expansion and a Structure Analysis2013

    • Author(s)
      HAYASHI Maiko, TOYAMA Masao
    • Organizer
      Academic Conference on Business Administration
    • Place of Presentation
      U.S.A.
    • Year and Date
      2013-01-05
    • Related Report
      2013 Final Research Report
  • [Presentation] A Study on Issues in the Cosplay Market2012

    • Author(s)
      HAYASHI Maiko, TOYAMA Masao
    • Organizer
      International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology
    • Place of Presentation
      Hong Kong
    • Year and Date
      2012-03-31
    • Related Report
      2013 Final Research Report
  • [Presentation] Distribution Structure and Business Model of the Animation Industry in Japan2012

    • Author(s)
      TOYAMA Masao
    • Organizer
      Hawaii International Conference on Arts and Humanities
    • Place of Presentation
      U.S.A.
    • Year and Date
      2012-01-11
    • Related Report
      2013 Final Research Report
  • [Presentation] A Study on Infrastructure for Content Transactions2012

    • Author(s)
      HAYASHI Maiko, TOYAMA Masao
    • Organizer
      Academic Conference on Business Administration
    • Place of Presentation
      U.S.A.
    • Year and Date
      2012-01-07
    • Related Report
      2013 Final Research Report
  • [Presentation] Promoting the Benefits of Information and Communication Technology2012

    • Author(s)
      TOYAMA Masao
    • Organizer
      Hawaii International Conference on Education
    • Place of Presentation
      U.S.A.
    • Year and Date
      2012-01-06
    • Related Report
      2013 Final Research Report
  • [Presentation] Promoting the Benefits of Information and Communication Technology2012

    • Author(s)
      Toyama, Masao
    • Organizer
      Hawaii International Conference on Education
    • Place of Presentation
      Hawaii, U.S.A.
    • Related Report
      2011 Research-status Report
  • [Presentation] Distribution Structure and Business Model of the Animation Industry in Japan2012

    • Author(s)
      Toyama, Masao
    • Organizer
      Hawaii International Conference on Arts and Humanities
    • Place of Presentation
      Hawaii, U.S.A.
    • Related Report
      2011 Research-status Report
  • [Presentation] A Study on Infrastructure for Content Transactions2012

    • Author(s)
      Hayashi, M. and Toyama, M.
    • Organizer
      Academic Conference on Business Administration
    • Place of Presentation
      Hawaii, U.S.A.
    • Related Report
      2011 Research-status Report
  • [Presentation] A Study on Issues in the Cosplay Market2012

    • Author(s)
      Hayashi, M. and Toyama, M.
    • Organizer
      International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology
    • Place of Presentation
      Hong Kong, China
    • Related Report
      2011 Research-status Report
  • [Presentation] Case Study on the Activation of a Regional Economy through the Promotion of Anime-related Business

    • Author(s)
      Toyama, M. and Hayashi, M.
    • Organizer
      Hawaii International Conference on Business
    • Place of Presentation
      Hawaii, U.S.A.
    • Related Report
      2013 Annual Research Report
  • [Presentation] Case Study on the Local Concentration of Anime-related Business: Ikebukuro Case Study

    • Author(s)
      Toyama, M. and Kamimura, M.
    • Organizer
      Hawaii International Conference on Business
    • Place of Presentation
      Hawaii, U.S.A.
    • Related Report
      2013 Annual Research Report
  • [Presentation] A Study on the Activation of a Regional Economy through Anime Tourism

    • Author(s)
      Toyama, M. and Hayashi, M.
    • Organizer
      Hawaii International Conference on Social Sciences
    • Place of Presentation
      Hawaii, U.S.A.
    • Related Report
      2013 Annual Research Report
  • [Presentation] Case Study on the Local Concentration of Anime-related Business: Akihabara Case Study

    • Author(s)
      Toyama, M. and Miki, E.
    • Organizer
      Hawaii International Conference on Social Sciences
    • Place of Presentation
      Hawaii, U.S.A.
    • Related Report
      2013 Annual Research Report
  • [Presentation] Case Study on the Mail-Order Sales in Anime-Related Businesses

    • Author(s)
      Toyama, Masao
    • Organizer
      Hawaii International Conference on Education
    • Place of Presentation
      Hawaii, U.S.A.
    • Related Report
      2013 Annual Research Report
  • [Presentation] A Study on the Animation Business Expansion and a Structure Analysis

    • Author(s)
      Hayashi, M. and Toyama, M.
    • Organizer
      Academic Conference on Business Administration
    • Place of Presentation
      Hawaii, U.S.A.
    • Related Report
      2012 Research-status Report
  • [Presentation] A Study on the Expansion of the Anime-Related Market and the Importance of the Consumer Education

    • Author(s)
      Toyama, Masao
    • Organizer
      Hawaii International Conference on Education
    • Place of Presentation
      Hawaii, U.S.A.
    • Related Report
      2012 Research-status Report
  • [Presentation] 経営分析に基づくアニメーション事業の事例研究

    • Author(s)
      遠山 正朗
    • Organizer
      日本生産管理学会
    • Place of Presentation
      椙山女学園大学(愛知県)
    • Related Report
      2012 Research-status Report

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Published: 2011-08-05   Modified: 2019-07-29  

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