| Project/Area Number |
23530445
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Business administration
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| Research Institution | Chiba Institute of Technology |
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Principal Investigator |
TOYAMA Masao 千葉工業大学, 社会システム科学部, 教授 (90306390)
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| Project Period (FY) |
2011 – 2013
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| Project Status |
Completed (Fiscal Year 2013)
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| Budget Amount *help |
¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
Fiscal Year 2013: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2012: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2011: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
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| Keywords | 取引コスト / アニメーション・ビジネス / コンテンツ |
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| Research Abstract |
Since the growth of the current market of content business has an aspect of low specificity, this is beneficial to companies trying to attract new clients, as well as to the clients themselves. On analyzing animation businesses further, growth is clearly evident in related business segments, including merchandise sales and events such as performances of characters and musicals. In addition, the distribution of information via the Internet is effective in the animation businesses, as this plays a key role in promoting business.
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