An investigation of effective corporate apologia in Japan
| Project/Area Number |
23530473
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Business administration
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| Research Institution | Hiroshima University |
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Principal Investigator |
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| Project Period (FY) |
2011 – 2013
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| Project Status |
Completed (Fiscal Year 2013)
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| Budget Amount *help |
¥4,940,000 (Direct Cost: ¥3,800,000、Indirect Cost: ¥1,140,000)
Fiscal Year 2013: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2012: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2011: ¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
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| Keywords | 企業の社会的責任 / 危機管理 / 企業倫理 / コミュニケーション / 広報 / 企業不祥事 / コーポレート・コミュニケーションズ / CSR / 不祥事 |
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| Research Abstract |
This study investigates the utility of corporate apologia as one of crisis
management strategies in Japan. Scholars of corporate apologia tend to focus on how corporations in the midst of public relations crises respond to criticism in defense of their carefully crafted images in order to deal with the problem of guilt and ethics. The author views corporate apologia as one possible set of crisis communication strategies, and develops diagnostic theories that aim at making improvements by guiding practice in a determinate direction and by providing a basis for criticizing practice. The effective corporate apologia taken by Japanese corporations largely depends on the following abilities of corporate executives;(1)their adequate reality constructions on the situations and(2)their public speeches and behaviors in accordance with Aristotle's ethics and rhetoric.
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Report
(4 results)
Research Products
(14 results)
