| Budget Amount *help |
¥3,900,000 (Direct Cost: ¥3,000,000、Indirect Cost: ¥900,000)
Fiscal Year 2013: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2012: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2011: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Research Abstract |
The purpose of the study is to develop models and to get useful findings based on the proposed models for realizing sophisticated retail marketing. We composed the proposed models by using the framework of Bayesian modeling. The models that we proposed involved "consumer heterogeneity", "time heterogeneity" and "latent variables". We have achieved the original purpose of the study within a time frame. Finally, we showed the usefulness of "data assimilation approach", which is the new direction of this research area.
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