The new developments of retail marketing by Bayesian modeling
Project/Area Number |
23530534
|
Research Category |
Grant-in-Aid for Scientific Research (C)
|
Allocation Type | Multi-year Fund |
Section | 一般 |
Research Field |
Commerce
|
Research Institution | University of Tsukuba |
Principal Investigator |
SATO Tadahiko 筑波大学, ビジネスサイエンス系, 教授 (40400626)
|
Project Period (FY) |
2011 – 2013
|
Project Status |
Completed (Fiscal Year 2013)
|
Budget Amount *help |
¥3,900,000 (Direct Cost: ¥3,000,000、Indirect Cost: ¥900,000)
Fiscal Year 2013: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2012: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2011: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
|
Keywords | ベイジアンモデリング / マイクロマーケティング / 異質性 / 潜在変数 / 小売り / ビッグデータ / 状態空間モデル / 階層ベイズモデル / 動的離散選択モデル / 動的来店行動 / シミュレーションスムーザー |
Research Abstract |
The purpose of the study is to develop models and to get useful findings based on the proposed models for realizing sophisticated retail marketing. We composed the proposed models by using the framework of Bayesian modeling. The models that we proposed involved "consumer heterogeneity", "time heterogeneity" and "latent variables". We have achieved the original purpose of the study within a time frame. Finally, we showed the usefulness of "data assimilation approach", which is the new direction of this research area.
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Report
(4 results)
Research Products
(47 results)