Budget Amount *help |
¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000)
Fiscal Year 2013: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2012: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2011: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
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Research Abstract |
The main objectives of this study were to compare and analyze brand power, success factors, and the organization capability of the fisheries cooperative association for marine products branded by regional society trademarks. Firstly, in order to apprehend the current circumstances and problems with regard to branding for marine products, questionnaire surveys were conducted. As a result of surveys, the branding of marine products was effective for the motivation of cooperative association members, the improvement of the price, the acquisition of market and the expansion of the market. Furthermore, as a result of factor analysis, 5 factors were extracted: discrimination factor, fundamental factor, information factor, supply factor, and scarcity factor.
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