Theoretical models of consumer choice behavior
| Project/Area Number |
23530542
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Keio University |
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Principal Investigator |
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| Project Period (FY) |
2011 – 2013
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| Project Status |
Completed (Fiscal Year 2013)
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| Budget Amount *help |
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2013: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2012: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2011: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
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| Keywords | 消費者選択行動 / ブランド選択 / ブランド識別 / 最適化 / ブランド類似性 / 消費者間異質性 / ベイズ統計 / ブランド間類似性 / 画像処理 / 拡散モデル / コンジョイント分析 / 選択モデル / 認知的判断 / ブランド評価 / ブランドの類似性 |
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| Research Abstract |
This research focuses on the internal structure of the consumer, and develops the theoretical models of consumer choice behavior in two ways. One is the consumer choice model for multiple goods and quantities under the demand constraint. This model is based on the consumer optimization behavior. Another one is the brand discrimination and decision model. In this model, the time for decision and the results of decision are represented in a single model. This model is based on the cognitive mechanism of consumer perception and decision. These models are estimated in the hierarchical Bayesian approach. Empirical analysis shows that proposed models give good results.
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Report
(4 results)
Research Products
(23 results)
