A study of cross regional collaboration for place branding

Research Project

Project/Area Number	23530556
Research Category	Grant-in-Aid for Scientific Research (C)
Allocation Type	Multi-year Fund
Section	一般
Research Field	Commerce
Research Institution	Kansai University
Principal Investigator	TOKUYAMA Mitsue 関西大学, 総合情報学部, 准教授 (80363951)
Co-Investigator(Kenkyū-buntansha)	NAGAO Masanobu 新潟大学, 人文社会・教育科学系, 准教授 (50467065)
Project Period (FY)	2011 – 2013
Project Status	Completed (Fiscal Year 2013)
Budget Amount *help	¥4,160,000 (Direct Cost: ¥3,200,000、Indirect Cost: ¥960,000) Fiscal Year 2013: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000) Fiscal Year 2012: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000) Fiscal Year 2011: ¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
Keywords	地域間連携 / 地域ブランド / 地域連携 / 戦略的ゾーニング / 連携型ゾーニング
Research Abstract	This research is about a study of a cross regional collaboration for place branding. We consider problems of a cross regional collaboration in Japan and discuss a potential of it. After that, we analyzed an important case of it and building a management model of a cross regional collaboration for place branding.