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Elucidation of service relationship creating process

Research Project

Project/Area Number 23530559
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Commerce
Research InstitutionUniversity of Marketing and Distribution Sciences

Principal Investigator

HIGASHI Toshikazu  流通科学大学, 商学部, 教授 (70268572)

Project Period (FY) 2011-04-28 – 2015-03-31
Project Status Completed (Fiscal Year 2014)
Budget Amount *help
¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2014: ¥260,000 (Direct Cost: ¥200,000、Indirect Cost: ¥60,000)
Fiscal Year 2013: ¥260,000 (Direct Cost: ¥200,000、Indirect Cost: ¥60,000)
Fiscal Year 2012: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2011: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Keywordsリレーションシップ / マーケティング
Outline of Final Research Achievements

The object of this study is elucidation of service relationship creating process. How can shopper change a new customer to a regular customer? Under this awareness of the issues, we study the relationship between some department store cosmetics shopper and customer. We found 2 points.
1. To make relationship, trust is needed from starting point of customer contact. 2. To make relationship, shopper’s friendship is needed from starting point of customer contact.

Report

(5 results)
  • 2014 Annual Research Report   Final Research Report ( PDF )
  • 2013 Research-status Report
  • 2012 Research-status Report
  • 2011 Research-status Report
  • Research Products

    (4 results)

All 2014

All Journal Article (4 results) (of which Open Access: 4 results,  Peer Reviewed: 1 results)

  • [Journal Article] サービス・リレーションシップのはじまり2014

    • Author(s)
      東 利一
    • Journal Title

      流通科学大学論集-流通・経営編

      Volume: 23(2) Pages: 91-101

    • Related Report
      2014 Annual Research Report
    • Open Access
  • [Journal Article] 関係性構築を促進する要因は何か2014

    • Author(s)
      東 利一
    • Journal Title

      流通科学大学論集-流通・経営編

      Volume: 25(1) Pages: 61-85

    • Related Report
      2014 Annual Research Report
    • Open Access
  • [Journal Article] 新たな需要を創造するコト・マーケティング2014

    • Author(s)
      東 利一
    • Journal Title

      マーケティング・ジャーナル

      Volume: 127 Pages: 33-46

    • Related Report
      2014 Annual Research Report
    • Peer Reviewed / Open Access
  • [Journal Article] 消費者に関わるリレーションシップ・マーケティングの系譜2014

    • Author(s)
      東 利一
    • Journal Title

      流通科学大学論集-流通・経営編

      Volume: 27(1) Pages: 91-107

    • NAID

      120005467593

    • Related Report
      2014 Annual Research Report
    • Open Access

URL: 

Published: 2011-08-05   Modified: 2019-07-29  

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