Managing Medical and Nursing Care Business Diversification

Research Project

Project/Area Number	23530802
Research Category	Grant-in-Aid for Scientific Research (C)
Allocation Type	Multi-year Fund
Section	一般
Research Field	Social welfare and social work studies
Research Institution	Shukutoku Junior College
Principal Investigator	MITADERA Yuji 淑徳短期大学, その他部局等, 教授 (50341889)
Co-Investigator(Renkei-kenkyūsha)	AKAZAWA Kohei 新潟大学, 医歯学総合病院, 教授 (10175771)
Project Period (FY)	2011 – 2013
Project Status	Completed (Fiscal Year 2013)
Budget Amount *help	¥4,810,000 (Direct Cost: ¥3,700,000、Indirect Cost: ¥1,110,000) Fiscal Year 2013: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000) Fiscal Year 2012: ¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000) Fiscal Year 2011: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Keywords	複合型経営 / 多角化 / 経営効果 / 経営戦略 / 病院経営 / 福祉経営 / 医療経営 / 介護経営 / 複合化 / 複合体
Research Abstract	With medical institutions encountering an extremely difficult business environment, more institutions are diversifying into nonmedical-related businesses aiming to achieve synergies through resource sharing and institutional and policy risk dispersion. In addition to illuminate how diversification is currently managed within medical institutions, this study considers the business impact achieved by diversification. Moreover, it analyzes the factors relating to strategy orientation, and clarifies the future strategic direction of medical institutions.