Study on the strategic marketing activities of agricultural cooperatives (JA)-A model of fruits and vegetables-
| Project/Area Number |
23580296
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Agro-economics
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| Research Institution | Niigata University |
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Principal Investigator |
KIYONO seiki 新潟大学, 自然科学系, 准教授 (90225095)
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| Co-Investigator(Kenkyū-buntansha) |
SATO Kazunori 岩手大学, 農学部, 教授 (80355601)
MORIE Masashi 独立行政法人農業・食品産業技術総合研究機構, 九州沖縄農業研究センター, 主任研究員 (30355474)
MORIO Akifumi 独立行政法人農業・食品産業技術総合研究機構, 中央農業総合研究センター, 主任研究員 (50292511)
MORISHIMA Teruya 独立行政法人農業・食品産業技術総合研究機構, 中央農業総合研究センター, 主任研究員 (30391486)
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| Project Period (FY) |
2011 – 2013
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| Project Status |
Completed (Fiscal Year 2013)
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| Budget Amount *help |
¥4,680,000 (Direct Cost: ¥3,600,000、Indirect Cost: ¥1,080,000)
Fiscal Year 2013: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2012: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2011: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
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| Keywords | マーケティング / 営業 / JA / 農産物 / 戦略 / 組織再編 |
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| Research Abstract |
The purpose of this study is to clarify the strategic marketing activity models of fruits and vegetables.Marketing of fruits and vegetables in the resources to target customers and production in quantity and quality to identify and develop direct marketing becomes important.Also,Marketing to customers,coupled with the push sales to retail stores and pull sales at stores outside,its effect is expected.On the other hand, important partnerships and advanced Prefecture organization unification.
Results obtained in the present study,with fusion of the value and supply chain in the food system,marketing activities plays an important role.
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Report
(4 results)
Research Products
(65 results)
