Guide-Interpreters in the Japanese Inbound Tourism: Scale Development for Measuring Their Service Quality
| Project/Area Number |
23614019
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Tourism Studies
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| Research Institution | Bunkyo University |
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Principal Investigator |
TAKAI Noriko 文教大学, 国際学部, 准教授 (90540435)
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| Project Period (FY) |
2011-04-28 – 2015-03-31
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| Project Status |
Completed (Fiscal Year 2014)
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| Budget Amount *help |
¥5,330,000 (Direct Cost: ¥4,100,000、Indirect Cost: ¥1,230,000)
Fiscal Year 2013: ¥3,640,000 (Direct Cost: ¥2,800,000、Indirect Cost: ¥840,000)
Fiscal Year 2012: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2011: ¥260,000 (Direct Cost: ¥200,000、Indirect Cost: ¥60,000)
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| Keywords | 観光産業 / 訪日観光市場 / 通訳案内士 / サービス品質 / 訪日外客 / 尺度開発 / 訪日観光 |
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| Outline of Final Research Achievements |
This study aims to develop multi-item scale for measuring foreign visitor’s perceptions of service quality being provided by guide-interpreters in Japan. Based on literature reviews of existing models of service quality measurement, combined with research outcomes regarding roles of tour guides, qualitative research was conducted, which resulted in 30 item hypothetical scale. In order to test the scale, questionnaire survey was conducted. The data obtained from the survey has been analysed.
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Report
(5 results)
Research Products
(3 results)
