Guide-Interpreters in the Japanese Inbound Tourism: Scale Development for Measuring Their Service Quality

Research Project

Project/Area Number	23614019
Research Category	Grant-in-Aid for Scientific Research (C)
Allocation Type	Multi-year Fund
Section	一般
Research Field	Tourism Studies
Research Institution	Bunkyo University
Principal Investigator	TAKAI Noriko 文教大学, 国際学部, 准教授 (90540435)
Project Period (FY)	2011-04-28 – 2015-03-31
Project Status	Completed (Fiscal Year 2014)
Budget Amount *help	¥5,330,000 (Direct Cost: ¥4,100,000、Indirect Cost: ¥1,230,000) Fiscal Year 2013: ¥3,640,000 (Direct Cost: ¥2,800,000、Indirect Cost: ¥840,000) Fiscal Year 2012: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000) Fiscal Year 2011: ¥260,000 (Direct Cost: ¥200,000、Indirect Cost: ¥60,000)
Keywords	観光産業 / 訪日観光市場 / 通訳案内士 / サービス品質 / 訪日外客 / 尺度開発 / 訪日観光
Outline of Final Research Achievements	This study aims to develop multi-item scale for measuring foreign visitor’s perceptions of service quality being provided by guide-interpreters in Japan. Based on literature reviews of existing models of service quality measurement, combined with research outcomes regarding roles of tour guides, qualitative research was conducted, which resulted in 30 item hypothetical scale. In order to test the scale, questionnaire survey was conducted. The data obtained from the survey has been analysed.

Report

(5 results)