| Budget Amount *help |
¥3,380,000 (Direct Cost: ¥2,600,000、Indirect Cost: ¥780,000)
Fiscal Year 2013: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2012: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2011: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
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| Research Abstract |
This study tried to reinforce the hypothesis that the feminization of the agents of private life insurance companies was embedded into post-war Japanese society, by comparing private life insurance with Postal Life Insurance and Japan Agricultural Cooperatives life insurance having kept male as the main force of agents The results pointed out that the gender of life insurance agents was related to the different way of obtaining the reliance of their customers in selling life insurance policies. The comparative research between Japan and Turkey showed that the characteristics of Japanese life insurance industry were not necessarily expected to be found in the specific stage of rapid economic growth and family changes, and should be understood from the view point of their embeddedness in the gendered Japanese society after the Second World War.
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