Study on foreign tourists' attitudes towards Japanese museums

Research Project

Project/Area Number	23652032
Research Category	Grant-in-Aid for Challenging Exploratory Research
Allocation Type	Multi-year Fund
Research Field	Study of the arts/History of the arts/Arts in general
Research Institution	Tokyo National University of Fine Arts and Music
Principal Investigator	ANDO Mina 東京芸術大学, 大学院・美術研究科, 講師 (70532498)
Project Period (FY)	2011 – 2012
Project Status	Completed (Fiscal Year 2012)
Budget Amount *help	¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000) Fiscal Year 2012: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000) Fiscal Year 2011: ¥2,600,000 (Direct Cost: ¥2,000,000、Indirect Cost: ¥600,000)
Keywords	アート・マネジメント / 芸術文化政策 / 博物館学 / マーケティング / ツーリズム / アートマネジメント / 文化施設 / 博物館・美術館 / 訪日外国人旅行者 / 芸術消費 / 消費者行動 / インバウンド / 観光
Research Abstract	This Study conducted surveys on the actual status of foreign tourists’ usage of Japanese museums. The results were compared with the current status of museums and reviewed the divergence of supply and demand. From considerations, the requirements encouraged the consumption of foreign tourists in museums were pointed out to promote the use of museums by foreign tourists in Japan.