A frontier case study of a mobile content industry
| Project/Area Number |
23653102
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| Research Category |
Grant-in-Aid for Challenging Exploratory Research
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| Allocation Type | Multi-year Fund |
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| Research Field |
Business administration
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| Research Institution | Tokyo University of Science |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
KOGURE Yuuichi 青森公立大学, 経営経済学部, 准教授 (20565303)
KUDO Hideo 東京理科大学, 経営学部, 講師 (10579767)
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| Project Period (FY) |
2011 – 2013
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| Project Status |
Completed (Fiscal Year 2013)
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| Budget Amount *help |
¥2,600,000 (Direct Cost: ¥2,000,000、Indirect Cost: ¥600,000)
Fiscal Year 2013: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2012: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2011: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
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| Keywords | 経営情報 / 事実解明研究 / 理論構築研究 / 国際研究者交流 |
|---|
| Research Abstract |
This study defined mobile user satisfaction through large scale user sample and survey. Plainly speaking, our research accomplishment revealing what iPhone has high level user satisfaction and Japanese Android terminals have relatively low user satisfaction.
A background reason of the result is demand and supply side effects of iPhone and Android. iPhone has few effects of existing Japanese mobile phone inertia both demand and supply side. On the other hand, Japanese Android companies have been affected this inertia. Therefore, Japanese manufactures must be equipped with existing feature phone functions and they have sacrificed usability.
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Report
(4 results)
Research Products
(28 results)
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[Remarks] 企画展示『伝える→電話・ケータイ展』構成企画監修:木暮祐一開催期間:2012年3月24日(土)~2012年6月17日(日)主 催:北九州市, 北九州イノベーションギャラリー後 援:北九州市教育委員会, 北九州市PT A協議会, 北九州商工会議所, JR 九州, 西鉄バス北九州, NTT 西日本北九州支店展示協力:逓信総合博物館, 郵政資料館, 門司電気通信レトロ館, NEC, NTT ドコモ, NTT 技術史料館, NTT サイバーソリューション研究所, 木暮祐一協 力:ソフトバンクモバイル, KDDI, リアライズ理工センター
