| Budget Amount *help |
¥3,250,000 (Direct Cost: ¥2,500,000、Indirect Cost: ¥750,000)
Fiscal Year 2013: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2012: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2011: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
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| Research Abstract |
Our research revealed that there is huge behavioral gap between western trend-leading firms and Japanese trend-following firms. Japanese small and medium-sized enterprises (SMEs) that manage to increase their product value need to collaborate with the western trend-leaders. However, the Japanese SMEs are in constraint to joining western trade fairs and approaching to western trend leaders. And the SMEs are also required to change their behavioral patterns from that of trend followers to trend leaders, which is big challenge for them. Thus, Japanese firms, industrial associations, and government should effectively promote trend creation in Japan.
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